Team structures

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Traditional media utilises the concept of journalists and editors (sub editors etc) to stratify the organization and delineate control. however, very often these titles carry a lot of baggage with them that may inhibit working in a "new" media environment where collation or production of experiences is more relevant.

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Team structures

  1. 1. Digital Team Structures<br />
  2. 2. What is quality<br />Do the skills journalists have today help them in new media environment<br />Interaction focused<br />Experiential<br />Rich/deep<br />Rely less on writing skills and more on correlation skills<br />Linking relevant sources<br />Creating a conversation<br />Using feedback<br />
  3. 3. Are Current Titles Relevant<br />Editor, sub editor etc<br />Carry a lot of baggage<br />Don’t really describe the work being done<br />New media is about creating multi-media experiences<br />Not about writing/checking for quality<br />Collating information to make the bigger story<br />Enticing further interaction<br />Related links, further reading ideas<br />Video editing, picture selection, audio selection etc<br />
  4. 4. New Media Titles<br />Producers<br />Executive Producer<br />Decides content direction<br />Manages team including technical<br />Technical Producer<br />Team techie<br />Responsible for experience like everyone else<br />Sr Producer<br />Section or content direction<br />Collate content<br />Jr Producer<br />Spot tasks<br />Rewriting<br />editing<br />

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