The document outlines a web platform aimed at simplifying the process of booking medical appointments by connecting patients with local doctors, addressing issues like language barriers and long wait times. It emphasizes the market potential, highlighting that the healthcare industry in India is expected to grow significantly, with a substantial untapped market of online practitioners. The target audience includes migrated populations and health-conscious individuals, with a strategic plan to recruit and promote doctors on the platform.

1. Search Nearest Doctor l Book an Appointment Online
Vision
“To Make Medical Appointment simple and convenient”

2. Pain Points
1
 Best Doctors at Nearest to Locality is Important
Concern to Patient
 Migrated Population in Cities Lack Information of
Local Medical Practitioners/Clinics
 Inconvenience of Local Language at Reception or
On Telephone with Assistant
 Long Wait Time
 Frequent Change of Practice Locations

3. Solutions
A Web Platform for Patients to select Right Doctor for their concern and
Book an Appointment for convenient time instantly.
2
 Choose Best Doctor
 Book Convenient Time
 Avoid Waiting Time
 Pre-Introduction Benefits

4. Our Services
3
 Doctors by Specialties, Clinics, Doctor Name for
required Location
 Selection based on extensive doctors’ information and
their Consultation Fee, Time, Map and Reviews
 SMS Appointment Booking
 Manage Online Patients
**The idea is to bring the concept of the neighborhood doctors i.e. doctors at
every 10 minutes from a home

5. Target Audience
 Migrated Population (Nationally and Globally – Tier I and
Tier II cities)
4
 Chronic Disease Patient (Regular Medical Check-Ups or
Consultation)
 Health Conscious People (Fitness, Beautification / Lifestyle)

6. Market Size
Current Market
Expected Market
Market Drivers :
1. Tremendous Acceptability of Web / Mobile platform
2. Increase in Education, Accessibility, Affordability level and Faster Healthcare
**The Healthcare Industry, which was worth $80 Billion in 2013-14, is expected to touch $170 Billion by 2017
5
Current Market Size : INR 50 Crore (US$ 8.5 million)
Expected Market Size : INR 1000 Crore (US$ 166.0 million)

7. Opportunity
Online Practitioners
Offline Practitioners
 No. of Medical Practitioners in India : 1 million
 No. of Medical Doctors on Online Platform : Only 2.5 % (97.5% Untapped)
 Huge Shift from Offline to Online Clinic Management System
**Around 25% of the entire healthcare industry by 2017 is expected to be powered by
e- healthcare segment
**There are 22 million Indian residents staying overseas and 10 million of them are expats
6

8. Traction
7
INDUSTRY TRACTION
 Early Adopter : 24.3 Million
 Huge Internet Penetration (72% Prefer Internet for
Health related information / search)
 5000+ doctors logging in several times a day
 <90,000 Indian doctors on Linkedin / Facebook
 More than 15% doctors use Smartphones

9. Business Process
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 Register Maximum Doctors of Different
Specialties from Major Cities
 Pitching Doctors/Clinics for Premium Membership
 Invest in Apps/Traction
 Generate Appointments for Doctors

10. Market Plan
11
Doctors from Major
Cities
Filter & Verify Collected
Data
Listing on Platform
Promote Via
Online/Digital Media
Identify Potential
Doctors/Clinics
Converting into
Premium List
REPLICATION OF SAME MODEL
TO SCALE UP