The document discusses the healthcare industry in India and presents a proposed mobile app solution called Health Help. It summarizes that the healthcare industry in India contributes significantly to GDP and attracts domestic and international players. It also notes gaps in the current healthcare appointment system such as long wait times and a lack of centralized doctor/hospital information. The proposed Health Help app aims to address these gaps by providing an end-to-end solution for patients to find doctors, book appointments, track wait times, and manage bills/follow-ups.
•Identify Key Patient Portal Features and Benefits
•Plan the Implementation and Roll Out of a Patient Portal
•Integrate Patient Portals into Your Practice’s Patient Service Strategy
From meeting changing healthcare industry demands to
delivering care more collaboratively, you need new ways
to engage your patients and improve productivity. You also
need to streamline patient communications and improve
patient satisfaction, no matter what your specialty or
practice size. NextGen® Patient Portal can help you meet
these goals, safely and securely.
How to engage patients to use the patient portal to meet meaningful useFast Track Marketing
Getting patients to engage fully with your patient portal can be hard work but it is a must for meaningful use. If done properly, your portal can not only decrease the time your staff has to spend scheduling appointments, processing paperwork and calling in prescriptions but will give your patients the ability to have some control over their healthcare.
Fast Track Marketing works with practices across the U.S. helping them grow, meet goals and gain efficiency to name a few. One of the areas is this topic: helping them to engage more of their patients with their patient portal.
As healthcare reform and transformation advances, providers will seek new ways to engage patients and influence behavior using connected health and will increasingly look for more advanced solutions that are proven to consistently motivate sustained behavioral change. These solutions are referred to as “Patient Portal 2.0.”
The Patient Portal 2.0 that the market requires relies on a host of functions that think outside the confines of Meaningful Use. In order to develop a portal that reaches into a population and makes a difference it is important to understand the purpose of the portal. Taking the necessary time to identify what motivates the intended audience and developing tools that deliver that experience is key to successfully engaging patients.
This paper looks at seven portal features that the market is currently pushing towards.
•Identify Key Patient Portal Features and Benefits
•Plan the Implementation and Roll Out of a Patient Portal
•Integrate Patient Portals into Your Practice’s Patient Service Strategy
From meeting changing healthcare industry demands to
delivering care more collaboratively, you need new ways
to engage your patients and improve productivity. You also
need to streamline patient communications and improve
patient satisfaction, no matter what your specialty or
practice size. NextGen® Patient Portal can help you meet
these goals, safely and securely.
How to engage patients to use the patient portal to meet meaningful useFast Track Marketing
Getting patients to engage fully with your patient portal can be hard work but it is a must for meaningful use. If done properly, your portal can not only decrease the time your staff has to spend scheduling appointments, processing paperwork and calling in prescriptions but will give your patients the ability to have some control over their healthcare.
Fast Track Marketing works with practices across the U.S. helping them grow, meet goals and gain efficiency to name a few. One of the areas is this topic: helping them to engage more of their patients with their patient portal.
As healthcare reform and transformation advances, providers will seek new ways to engage patients and influence behavior using connected health and will increasingly look for more advanced solutions that are proven to consistently motivate sustained behavioral change. These solutions are referred to as “Patient Portal 2.0.”
The Patient Portal 2.0 that the market requires relies on a host of functions that think outside the confines of Meaningful Use. In order to develop a portal that reaches into a population and makes a difference it is important to understand the purpose of the portal. Taking the necessary time to identify what motivates the intended audience and developing tools that deliver that experience is key to successfully engaging patients.
This paper looks at seven portal features that the market is currently pushing towards.
CareClues Medic is a Doctor App that streamlines clinical practice and strengthens physician-patient relationship. Greater digital presence helps boost revenues and patient base of medical professionals. The app enables doctors to single-handedly manage all of their practice-related tasks from appointment booking, digital billing, follow-ups scheduling to post-visit care delivery.
CareClues Telemedicine Services allow practitioners to broaden their clinical landscape by enabling reachability in the remotest of geographical locations. De-stress a strained public healthcare system in times of health emergencies, and maintain your regular revenue and patient flow with one-on-one virtual consultations.
CareClues Patient Portal and Patient App enhance end-to-end patient engagement throughout the continuum of care. Patients achieve round-the-clock access to a suite of healthcare services, communication tools and medical records. Coordinated care with the providers makes patients active partners in their treatment. Plus, dedicated facility and physician profiles on the portal and app increase the footprint of various clinics, hospitals, doctors and diagnostic laboratories in the digital space.
There is no doubt patient experience is one of the most crucial factors in the Healthcare industry. Check out factors that influence patient satisfaction scores and how to use patient experience data more actionable.
Improving patient referral management workflow between federally qualified he...GaryRichards30
A referral process may become inefficient and ineffective if the Federally Qualified Health Centers and the specialty clinics/imaging centers fail to communicate. When there is no proper communication from the specialty centers/imaging centers the community healthcare network finds it difficult to understand the progress of the referral. Let us see it from different perspectives to understand why there is a communication gap.
Amplifying the High-Touch of Specialty Pharmacy through Mobile and Web-Based ...Avella Specialty Pharmacy
Amplifying the High-Touch of Specialty Pharmacy through Mobile and Web-Based Tools. Learn more about medication adherence and mobile health tools from Avella Specialty Pharmacy: http://www.avella.com/medication-adherence
Transforming Post-Acute Care with IMPACTCitiusTech
On October 6, 2014, a bipartisan bill on Improving Medicare Post-Acute Care Transformation (IMPACT) was signed. The IMPACT Act seeks to standardize assessments for vital care issues across the gamut of post-acute care (PAC) providers and builds a framework to ensure that the delivered care is mindful of the patient needs; thereby eliminating the current silo-focused approach to quality measurement and resource utilization.
marketing Strategy on Android App-Health plusBiswajeet Sahu
This was prepared during 4 weeks Marketing Internship under Prof.Sameer Mathur.
It contains an Android app with detailed Marketing Strategy and future plans after launching the app.
Customer service and improving your small practiceAnukulMadaye
Customer service is a crucial element in the progression of a clinic or a medical practice. In an age where everything is digitized, customer service is a great way to keep the human element in healthcare. We have compiled some great ways for medical practice owners and clinics to provide better customer service.
CareClues Medic is a Doctor App that streamlines clinical practice and strengthens physician-patient relationship. Greater digital presence helps boost revenues and patient base of medical professionals. The app enables doctors to single-handedly manage all of their practice-related tasks from appointment booking, digital billing, follow-ups scheduling to post-visit care delivery.
CareClues Telemedicine Services allow practitioners to broaden their clinical landscape by enabling reachability in the remotest of geographical locations. De-stress a strained public healthcare system in times of health emergencies, and maintain your regular revenue and patient flow with one-on-one virtual consultations.
CareClues Patient Portal and Patient App enhance end-to-end patient engagement throughout the continuum of care. Patients achieve round-the-clock access to a suite of healthcare services, communication tools and medical records. Coordinated care with the providers makes patients active partners in their treatment. Plus, dedicated facility and physician profiles on the portal and app increase the footprint of various clinics, hospitals, doctors and diagnostic laboratories in the digital space.
There is no doubt patient experience is one of the most crucial factors in the Healthcare industry. Check out factors that influence patient satisfaction scores and how to use patient experience data more actionable.
Improving patient referral management workflow between federally qualified he...GaryRichards30
A referral process may become inefficient and ineffective if the Federally Qualified Health Centers and the specialty clinics/imaging centers fail to communicate. When there is no proper communication from the specialty centers/imaging centers the community healthcare network finds it difficult to understand the progress of the referral. Let us see it from different perspectives to understand why there is a communication gap.
Amplifying the High-Touch of Specialty Pharmacy through Mobile and Web-Based ...Avella Specialty Pharmacy
Amplifying the High-Touch of Specialty Pharmacy through Mobile and Web-Based Tools. Learn more about medication adherence and mobile health tools from Avella Specialty Pharmacy: http://www.avella.com/medication-adherence
Transforming Post-Acute Care with IMPACTCitiusTech
On October 6, 2014, a bipartisan bill on Improving Medicare Post-Acute Care Transformation (IMPACT) was signed. The IMPACT Act seeks to standardize assessments for vital care issues across the gamut of post-acute care (PAC) providers and builds a framework to ensure that the delivered care is mindful of the patient needs; thereby eliminating the current silo-focused approach to quality measurement and resource utilization.
marketing Strategy on Android App-Health plusBiswajeet Sahu
This was prepared during 4 weeks Marketing Internship under Prof.Sameer Mathur.
It contains an Android app with detailed Marketing Strategy and future plans after launching the app.
Customer service and improving your small practiceAnukulMadaye
Customer service is a crucial element in the progression of a clinic or a medical practice. In an age where everything is digitized, customer service is a great way to keep the human element in healthcare. We have compiled some great ways for medical practice owners and clinics to provide better customer service.
Future Telehealth & Patient Engagement Trends to Watch.pdfOlivia Adams
The biggest news in the healthcare sector over the past few years has been the growing adoption of telemedicine. The question of whether a practice will adopt telehealth trends is no longer relevant; rather, the question is which platform they will use. To make the best decision, health system managers should be knowledgeable about the different advantages telemedicine platforms provide. And now more than ever, they need to be informed on emerging telehealth trends.
Business Plan for Indian Health Care IndustryVenkatesh Kg
Business Plan in using SAAS in Health Care sector to improve customer retention & enhance new customer acquisition for multi-speciality hospitals in India.
Expert Tips & Tricks of Doctor Appointment Booking App by EMed HealthTechEMed HealthTech Pvt Ltd
In this post-pandemic period, we see healthcare practitioners implementing virtual healthcare services, like mobile health apps for booking doctors’ appointments. Healthcare facilities have recognized the upward trend and are developing their apps like doctors’ appointment booking apps, hospital management apps, pharmacy apps, etc. EMed HealthTech shares the best tips & tricks for developing a doctor appointment booking app. Contact us for doctor app development or Telemedicine app development services from EMed HealthTech.
Healthcare Payers are increasingly looking for advanced solutions to lower overall healthcare cost and provide a better patient experience. A payer that puts the customer at the center requires seamless integration across communication channels and functions, and a holistic view of the enterprise.
Avident Health created by doctors to allow better teamwork in healthcare and to engage and educate patients. More teamwork leads to value: Better quality at lower cost.
Mobile Phones - Always there and always on ! Vikrant Patnaik
mHealth is catching up and is now being considered to be used globally not only in the area of healthcare but also in the Pharma and Life sciences areas. This document speaks briefly about how mobility can be effectively used in Clinical Trials.
Patient satisfaction surveys should focus on meaningful informationCare Analytics
In today’s highly competitive market, tracking patient satisfaction levels is absolutely critical a facilities success. The patient satisfaction survey is an increasingly essential and useful tracking tool. Meaningful customer satisfaction surveys designed for a patient target a variety of operational issues ranging from the overall experience to physician style and demeanor.
Digital Transformation In Healthcare_ Trends, Challenges And Solutions.pdfLucas Lagone
Explore digital transformation in Healthcare, Trends, face challenges, and discover effective solutions for a seamless transition in the healthcare industry.
Intro and presentation to Omni-Med Option Pay Program.
Let us be the solution to bridge the patient financing gap for your practice. Make partial approvals and denials from other financial platforms a thing of the past.
We can create a new profit center for your business over and beyond what you have currently by supplementing your current financing options.
Contact me today for a free consultation and analysis!
Digital technology advancements like Internet of Things (IoT)
* Wearable technologies
* Blockchain
* Robotics
* Big data
*Advanced analytics are changing consumer perceptions
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
263778731218 Abortion Clinic /Pills In Harare ,sisternakatoto
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New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journey
Services marketing healthcare industry
1.
2. About the Healthcare Industry
The healthcare industry comprises of-
● Hospitals
● Diagnostics
● Pathology
● Equipment and supplies
● Medical Tourism
● Telemedicine, etc
3. About the Healthcare Industry
● It is one of the most prominent contributors to India’s GDP.
● It attracts large number of domestic as well as international players.
● India has become an attractive destination for
Medical Tourism
Clinical studies
Research and Development Programs
● There is a massive growth potential and scope for expansion
5. Questionnaire For Patients - Key Stakeholders
Demographic details
Name -
Age -
Occupation -
City (Permanent Residence) -
Are you a patient or a companion to the patient? ________________
6. 1. How many times have you visited this hospital? __________
2. Did you pre book your appointment? Y/N
3. How much time did it take to get an appointment confirmation? __________
4. Could you get an appointment with the desired Physician/Specialist? Y/N
5. How long do you have to wait to see a doctor once you arrive on time for your appointment? ____
6. If you book an appointment on the spot, on an average, how long do you have to wait? _______
Questionnaire For Patients - Key Stakeholders
7. 7. Does the waiting time bother you? Y/N
8. Do you have medical insurance? Y/N
9. How much time does it take on an average to clear out bills or get discharge papers ready? ________
10. Would you rely on a mobile app/website to book an appointment? Y/N
11. Would you like to receive real time information on the length of the que of patients before you? Y/N
12. Would you be comfortable using a mobile app/website to guide you through the entire appointment
process, from selecting a doctor, collecting reports to the next follow up appointment schedule? Y/N
Questionnaire For Patients - Key Stakeholders
11. Gaps Identified - The Problem
● Not knowing what the patient wants
● Cumbersome appointment booking process.
● Patients using middle men to book appointments to cut the waiting
time short
● Discomfort caused to the patients die to long waiting hours
● Absence of a common database with information on practicing
physicians and specialists in a particular area/hospital
12. Solution - Health Help
A mobile application and a website, serving as a common database for
all the practicing Doctors in Delhi NCR with the hospitals they visit
&
A platform which provides an end to end solution for the patients,
starting from finding a doctor, booking an appointment, tracking an
appointment, bills checkout to follow up appointment.
The Unique Value Proposition-
Live tracking of ques around the time of appointment to avoid the long,
uncomfortable wait
17. Segmentation
Shop while
saving
Actively looking for
saving money
Less loyal
Out and about
-Actively looking for
alternative options
-Prefer customized
services
Sick but savvy
Consume significant
healthcare products
and services after
consultation with
doctors
Onboard and
online
-Online most of the
time.
-Not sick, but
actively looking for
new technologies
and solutions
Compliant and
content
Customers that are
happy with the
existing system of
healthcare
Cautious but
casual
-Cost conscious
-No immediate need
to consume
healthcare services
18. TARGETING
Social Class
•Upper Class
•Upper Middle
Class
•Middle Class
Age Groups
Stakeholders
above 13 years
of age
Geographic
Urban and
Sub-Urban
cities of
India
Chronically ill patients
Health and fitness oriented
Physicians
Hospitals
Health insurance companies
Pharmacies
Temporary ill patients
Nursing services
Pharmaceutical companies
20. 7 P’s
Product Place Price Promotion People
Physical
evidence
Process
An online platform that
links patients, doctors and
hospitals. The app also
let’s fix appointments,
choose doctors,
recommend doctors and
give a real time status of
queue and waiting time
Any device with an
internet connection
run on iOS, Android,
Windows or
Mackintosh
platform
Free trial- 90 days
Regular customers- Free
services
Premium customers- Premium
services, offers and schemes.
25% discount on all services
• Digital media with
active presence on
social media
platforms.
• TV advertisements
• Newspapers
• Sponsorships
Planning to recruit 50
people by the end of 1st
year.
Low contact service for B2C
customers
High contact service for B2B
customers
Majority of the
service is delivered
through online portal
Physical locations will
be made available in
strategic locations
for service
encounters
People processing
service
21. S.W.O.T. Analysis
Strengths
● Real time access to the queue.
● Analysis of medical history
● Integrated features to suggest
best possible doctors
● Budget friendly hospitals according
to distance, range etc.
● Hassle free insurance claim and
quick bill payment through our
support team
Opportunities
● First mover advantage
● Access to an already existing
customer base
● Ease of access to various hospitals
● Integration of services from
various partner hospitals
Threats
● Privacy concern
● Patients may be sceptic
● Privately owned clinics might not
collaborate
● Hospitals may not want to share patient
data with other hospital
Weakness
● Integration with multiple hospitals
might lead to mis-management initially.
● Managing cloud storage for huge
database can be expensive.
● Reluctance of patients to share medical
history.
● Keeping in check with customer’s
insurance and expiry date
● Synchronizing online and offline queue.
22. Process
Pay and
avail the
service.
(Note some
services are
free of cost)
Identify the
services you want
to avail like queue
management,
physician listings,
pharmaceuticals
etc.,
Specify your
preferences
and
background
of ailments
Verify your
identity
Register
yourself
Download
and Install
the App
23.
24. Gap 1: Not knowing what customer wants
● Patient doesn't want to wait in long queues.
● Patient wants hassle free appointment process
● Patient wants clear communication.
● Unique ID and tracking mechanism to manage
queues and provide real time waiting status.
● 24x7 Online appointment facility.
Gap is closed
25. Gap 2: Not having the right service quality design &
standards
Difficulty in accessing information
regarding healthcare providers.
Information portal providing A-Z
information regarding healthcare
providers in the selected locality.
Gap is closed
26. Gap 3: Service quality specification and service
delivery
Healthcare providers possess fragmented
information regarding patient’s medical
history leading to degradation of treatment
quality.
Integrated Medical History for effective
diagnosis and treatment of patient.
Gap is closed
27. Gap 4: Service delivery and External
Communication
Step by Step video tutorial for all new
users tutoring customers on how to use
the application and make full use of it.
Customers are not fully aware about the
technicalities and scope of the solution
Gap is closed
30. Future Goals
● Make the application more secure
● Include more doctors and nurses
● Collaborate with online pharmaceutical websites for delivery of medicines.
● Refine search results based on feedback received by patients.
● Continually update the model to include multiple Indian languages
31. Recommendations:
● The waiting time should be shortened , as many patients have to wait for hours, even a day or two
for their turn.
● Patients should be well informed about the availability of the doctor, for that day and the week as
well, so that they have a clear idea about when to make an appointment.
● The insurance claim and bills take a lot of time to clear, to which the customer find it even more
difficult to clear their dues.
● Hospitals should partner with insurance companies, to provide affordable health insurance to
patients.