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LinkedIn Tips To Enhance Your Digital Brand PMI

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LinkedIn Tips To Enhance Your Digital Brand presentation delivered at the Chicagoland PMI Career Development Conference at DePaul University on December 10, 2016 by Denis Curtin.

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LinkedIn Tips To Enhance Your Digital Brand PMI

  1. 1. 1 LinkedIn TIPS TO ENHANCE YOUR DIGITAL BRAND Denis Curtin 2016 PMi
  2. 2. 2 Number of LinkedIn Members from 1st Quarter 2009 – 3rd Quarter 2016 467 Million Members
  3. 3. 3
  4. 4. 4 Recruiters Using LinkedIn Source: http://www.youtern.com © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  5. 5. 5 THE #1 PROFESSIONAL SOCIAL NETWORK LinkedIn is a registered trademark of the LinkedIn Corporation
  6. 6. 6 LinkedIn Do’s and Don’ts
  7. 7. 7 Professional Headline The Most Important 120 Characters In Your LinkedIn Profile Post Your Professional Picture Next To Your Headline © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  8. 8. 8 Professional Headline Appears In Your Profile Invitations You Send Search Page Results Above the Scroll © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  9. 9. 9 Professional Headline In People Similar To Connections © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  10. 10. 10 Professional Headline In People Also Viewed People You May Know Recommendations You Make © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  11. 11. 11 Use a Robust Headline
  12. 12. 12 Do Do Choose a Background Image
  13. 13. 13 Don’t Don’t Choose a Background Image (Default Background) (No Background)
  14. 14. 14 Choose a Background Image Choose from more than 200 free LinkedIn Backgrounds www.LinkedInBackground.com © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  15. 15. 15 Communication Settings Found Under Privacy & Settings Viewable by all 467 Million Members Do
  16. 16. 16 Add Alternate Email Address Found Under Privacy & Settings
  17. 17. 17 Create a Custom URL
  18. 18. 18 Create a Custom URL Don’t Don’t
  19. 19. 19 Create a Custom URL Do www.linkedin.com/in/deniscurtin/ Don't www.linkedin.com/pub/mark-cuban/5b/75/6a www.linkedin.com/pub/barbara-corcoran/74/718/7a7
  20. 20. 20 Open Candidates Don’t
  21. 21. 21 Open Candidates Do
  22. 22. 22 Open Candidates Email Message from LinkedIn
  23. 23. 23 Open Candidates © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  24. 24. 24 Summary Section Do Do
  25. 25. 25 Summary Section Do Do LinkedIn Mobile Version
  26. 26. 26 Specialties Section Include Desired Titles Create New Section in Summary 11 SEO © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  27. 27. 27 Google Keyword Search Incorrect Spelling
  28. 28. 28 Summary Section Add Your Word .doc Resume Using www.SlideShare.net
  29. 29. 29 Summary Section Add Your Word .doc Resume Using www.SlideShare.net Add Link Upload File Do Don’t
  30. 30. 30 Summary Section Add Your Word .doc Resume Using www.SlideShare.net Edit Title
  31. 31. 31 Google Keyword Search
  32. 32. 32 Google Keyword Search
  33. 33. 33 Experience Section
  34. 34. 34 Skills Section List Your Key Skills First Choose 50 Entries Use Skills from Specialties Section © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  35. 35. 35 Skills Section Do 2 SEO
  36. 36. 36 Skills Section 99+ Endorsements Goal for all 50 Skills
  37. 37. 37 Skills & Endorsements Section 99+ Endorsements Goal for all 50 Skills
  38. 38. 38 Skills Section Recruiters are Using Skills Filters
  39. 39. 39 Interests Section Don’t Don’t Use Industry-related Skills, Keywords and Titles Don’t Don’t
  40. 40. 40 Interests Section Do Do Use Keywords and Titles from Specialties and Skills 33 SEO © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  41. 41. 41 Same Keywords, Skills and Titles Specialties Section Skills Section Interests Section Should Appear In 1 2 3 For Search Engine Optimization (SEO) © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  42. 42. 42 LinkedIn Help Center
  43. 43. 43 LinkedIn Groups Join 100 Groups including: 816,878 Members 697,874 Members Do Do 975,527 MembersTry Do 850,884 Members © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  44. 44. 44 Finding Connections at Target Companies Follow Your Target Companies
  45. 45. 45 Finding Jobs Using LinkedIn Search Don’t – Instead Apply on Company Website © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  46. 46. 46 Finding Jobs Using LinkedIn Search
  47. 47. 47 Slideshare Added to Job Search Results
  48. 48. 48 LinkedIn Profile Goals Bring Profile Strength to All-Star Level Have at Least 501 Connections (500+) Invite Super Connectors (5,000+ Connections) Invite Recruiters Who are LIONs Join up to 100 Groups © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  49. 49. 49 Drive Recruiters to Your Profile Post Your Resume on • CareerBuilder.com (Using 3 Different Titles) • Monster.com • Indeed.com • Other Job Boards © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
  50. 50. 50 LinkedIn Profiles Are Changing In Privacy & Settings
  51. 51. 51 LinkedIn Profiles Are Changing Near the Top of Your Profile
  52. 52. 52
  53. 53. 53 Denis Curtin WEBMASTER www.JobSearchChicago.com Denmarc@comcast.net https://www.linkedin.com/in/deniscurtin © Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

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