SlideShare a Scribd company logo
1 of 4
Inbound Marketing Experiment SUSPECT: Browsing, Attract Me How do you get online audiences to choose your site, blog  & ultimately product? By giving them remarkablecontent, taking chances, putting their needs before yours, bringing value to their lives and giving them a reason to convert. PROSPECT: Learning More  Content Strategy ,[object Object]
What are their challenges & aspirations?
How do they consume information?
What is important to them?LEAD: Interested Define persona & problems here: What Offers Resonate at Each Stage SUSPECT – Free Content to Attract Me to Browse PROSPECT – Light Content for ‘email’ or short form LEAD – Meaty Content/Offer  for lots of detail about me

More Related Content

More from KGS Global

21.innocosrome14
21.innocosrome1421.innocosrome14
21.innocosrome14
KGS Global
 
22.innoCosdigital14
22.innoCosdigital1422.innoCosdigital14
22.innoCosdigital14
KGS Global
 
InnoCos Europe 2013 Antonia Branston Euromonitor
InnoCos Europe 2013 Antonia Branston EuromonitorInnoCos Europe 2013 Antonia Branston Euromonitor
InnoCos Europe 2013 Antonia Branston Euromonitor
KGS Global
 
Ross Glick, CEO, iNDELIBLE
Ross Glick, CEO, iNDELIBLERoss Glick, CEO, iNDELIBLE
Ross Glick, CEO, iNDELIBLE
KGS Global
 
Sourabh Sharma, Social Media Research Expert and Project Manager SKIM
Sourabh Sharma, Social Media Research Expert and Project Manager SKIMSourabh Sharma, Social Media Research Expert and Project Manager SKIM
Sourabh Sharma, Social Media Research Expert and Project Manager SKIM
KGS Global
 

More from KGS Global (20)

innoCossummit
innoCossummitinnoCossummit
innoCossummit
 
21.innocosrome14
21.innocosrome1421.innocosrome14
21.innocosrome14
 
22.innoCosdigital14
22.innoCosdigital1422.innoCosdigital14
22.innoCosdigital14
 
innoCossummit
innoCossummitinnoCossummit
innoCossummit
 
Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cosmetics
  Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cosmetics  Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cosmetics
Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cosmetics
 
Veronique Stephan, Sales & Business Development Director, Johnson & Johnson i...
Veronique Stephan, Sales & Business Development Director, Johnson & Johnson i...Veronique Stephan, Sales & Business Development Director, Johnson & Johnson i...
Veronique Stephan, Sales & Business Development Director, Johnson & Johnson i...
 
InnoCos Europe 2013 Antonia Branston Euromonitor
InnoCos Europe 2013 Antonia Branston EuromonitorInnoCos Europe 2013 Antonia Branston Euromonitor
InnoCos Europe 2013 Antonia Branston Euromonitor
 
Gabriele Fuchs, CEO and Founder, Webportalis
Gabriele Fuchs, CEO and Founder, WebportalisGabriele Fuchs, CEO and Founder, Webportalis
Gabriele Fuchs, CEO and Founder, Webportalis
 
Benoit Jourde, Business Manager Home & Personal Care, Avery Dennison
Benoit Jourde, Business Manager Home & Personal Care, Avery DennisonBenoit Jourde, Business Manager Home & Personal Care, Avery Dennison
Benoit Jourde, Business Manager Home & Personal Care, Avery Dennison
 
Sébastien Gourdon, Open Innovation Director, SpecialChem
Sébastien Gourdon, Open Innovation Director, SpecialChemSébastien Gourdon, Open Innovation Director, SpecialChem
Sébastien Gourdon, Open Innovation Director, SpecialChem
 
Jim Conroy, Vice President EMEA, Sopheon
Jim Conroy, Vice President EMEA, SopheonJim Conroy, Vice President EMEA, Sopheon
Jim Conroy, Vice President EMEA, Sopheon
 
Kurt Gasser, Founder and CEO, USP Indicator Solutions
Kurt Gasser, Founder and CEO, USP Indicator SolutionsKurt Gasser, Founder and CEO, USP Indicator Solutions
Kurt Gasser, Founder and CEO, USP Indicator Solutions
 
EXPLOITING VIDEO AS AN OPPORTUNITY TO BUILD PERSONAL RELATIONSHIPS
EXPLOITING VIDEO AS AN OPPORTUNITY TO BUILD PERSONAL RELATIONSHIPS EXPLOITING VIDEO AS AN OPPORTUNITY TO BUILD PERSONAL RELATIONSHIPS
EXPLOITING VIDEO AS AN OPPORTUNITY TO BUILD PERSONAL RELATIONSHIPS
 
New trends in packaging; are you spot on?
New trends in packaging; are you spot on?New trends in packaging; are you spot on?
New trends in packaging; are you spot on?
 
IDENTIFYING TRENDS - WHAT IS THE NEXT BIG THING IN BEAUTY PACKAGING?
IDENTIFYING TRENDS - WHAT IS THE NEXT BIG THING IN BEAUTY PACKAGING? IDENTIFYING TRENDS - WHAT IS THE NEXT BIG THING IN BEAUTY PACKAGING?
IDENTIFYING TRENDS - WHAT IS THE NEXT BIG THING IN BEAUTY PACKAGING?
 
Cultivating innovation by improving internal cross-departmental interaction (...
Cultivating innovation by improving internal cross-departmental interaction (...Cultivating innovation by improving internal cross-departmental interaction (...
Cultivating innovation by improving internal cross-departmental interaction (...
 
Uncovering trends in men's skincare packaging (Simon Duffy - Bulldog Natural ...
Uncovering trends in men's skincare packaging (Simon Duffy - Bulldog Natural ...Uncovering trends in men's skincare packaging (Simon Duffy - Bulldog Natural ...
Uncovering trends in men's skincare packaging (Simon Duffy - Bulldog Natural ...
 
Ross Glick, CEO, iNDELIBLE
Ross Glick, CEO, iNDELIBLERoss Glick, CEO, iNDELIBLE
Ross Glick, CEO, iNDELIBLE
 
Sebastien Gourdon, Open Innovation Director, SpecialChem
Sebastien Gourdon, Open Innovation Director, SpecialChemSebastien Gourdon, Open Innovation Director, SpecialChem
Sebastien Gourdon, Open Innovation Director, SpecialChem
 
Sourabh Sharma, Social Media Research Expert and Project Manager SKIM
Sourabh Sharma, Social Media Research Expert and Project Manager SKIMSourabh Sharma, Social Media Research Expert and Project Manager SKIM
Sourabh Sharma, Social Media Research Expert and Project Manager SKIM
 

Recently uploaded

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
srcw2322l101
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
doktercalysta
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
zukhrafshabbir
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
Spesiialis Kandungan BPOM
 
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
jual Obat Aborsi Bandung, Wa : 085180626899 Apotik jual Obat Cytotec Di Bandung
 

Recently uploaded (20)

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
 
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.docGuide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrent
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
5 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
5 Brilliant Ways To Buy Verified Payoneer Accounts In 20245 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
5 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
 
The Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your BusinessThe Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your Business
 

Kirsten knipp HubSpot b2beu workshop handout dec2010

  • 1.
  • 2. What are their challenges & aspirations?
  • 3. How do they consume information?
  • 4. What is important to them?LEAD: Interested Define persona & problems here: What Offers Resonate at Each Stage SUSPECT – Free Content to Attract Me to Browse PROSPECT – Light Content for ‘email’ or short form LEAD – Meaty Content/Offer for lots of detail about me
  • 5.
  • 6.
  • 7. Is there an image you can use?
  • 8. What information do you ABSOLUTELY need to get?
  • 9. Build an optimized landing page with longer form.What did your team learn & debate about? Questions: Kirsten @kirstenpetra
  • 10. Creating Your Landing Pages Build landing pages for prospect & lead offers using HubSpot Free Trial.
  • 11. Creating Your Landing Pages Congratulations, you are done! If you like, have someone complete your form to see what a lead looks like. Then, get ready to share the experience with the rest of the group … and show off your great new calls to action.