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2017 has been a busy year so far in terms of driving sales across Newspapers and Magazines.
A range of activities and initiatives have been developed and are in place which have all been designed to proactively drive sales across the supply chain.
Advised Best Buy on a global pricing strategy. While identifying prior to that the key pricing decisions the company has made in recent years.
Showrooming is the consumer practice of visiting a brick-and-mortar store to view a product—then purchasing the product online. While many individuals still prefer buying merchandise they can see and touch, just as many will make their purchase decisions based on lower prices through online retailers. Local stores essentially become showrooms for online shoppers.
Recommendations on how Best Buy could go forward and grow its business profitably were suggested as part of the project's final presentation.
2017 has been a busy year so far in terms of driving sales across Newspapers and Magazines.
A range of activities and initiatives have been developed and are in place which have all been designed to proactively drive sales across the supply chain.
Advised Best Buy on a global pricing strategy. While identifying prior to that the key pricing decisions the company has made in recent years.
Showrooming is the consumer practice of visiting a brick-and-mortar store to view a product—then purchasing the product online. While many individuals still prefer buying merchandise they can see and touch, just as many will make their purchase decisions based on lower prices through online retailers. Local stores essentially become showrooms for online shoppers.
Recommendations on how Best Buy could go forward and grow its business profitably were suggested as part of the project's final presentation.
How can super markets take advantage of proximity marketing. A case study prepared based on the results of pilot run conducted at HyperCity for 18 days during July 2016. Results: upto 626% sale increment achieved compared to
previous months sales
Panya Studios liveCommerce case studies 22.03.21Riyad Sharaf
Panya Studios is a B2B eCommerce solutions company, enabling brand.coms to grow sales with a content-to-commerce strategy using live streaming and gamification.
one of the top most company in the whole world "Amazon". In this case study initial phase how the company was started? including core value preposition and strategies, affiliated brands, segmentation, consumer handling compliant, SWOT analysis, pricing strategies etc
4 fundamentals for retailers to get it right in omni-channel retailETP Group
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Panya Studios is a B2B eCommerce solutions company, enabling Brand.coms to grow sales with a content to commerce strategy using live streaming and gamification to drive up engagement and conversions.
Speaker: Nish Udayakumar, Olsam
About this presentation:
Amazon have made changes over the past year-and-a-half to Fulfilment by Amazon (FBA) restock limits impacting the ability of marketplace sellers to inbound into Amazon Fulfilment Centres. Although limits have eased in many marketplaces recently, we expect them to tighten again after Q1. A potential solution is Seller Fulfilled Prime (SFP). However, Amazon also announced changes to SFP requirements this year that affect the daily operations of all sellers on the program. The goals of this session are to give you insight into why Amazon have made changes to both programs, and give you actionable solutions to help better manage your restock limits.
Creating a customer centric customer experienceNosto
How do you create a customer-centric experience for your customers?
Last year, we launched our comprehensive guide on how to ace the customer experience by considering a number of key elements of the customer journey, all the way from finding the right item to it landing on your doorstep. Now, we're focusing on the top – how can you ensure customers find what they want, are presented with relevant products and information, and are reassured that what they're considering purchasing actually is the right thing for them? And how do these elements work together?
Customers Retention for eCommerce in Asia - Speech at eTailAsia eventMinz Minh Buii
How to keep your eCommerce & Retail customers happy and comming back?
Read more m-commerce insights at http://ecomeye.com - Southeast Asia eCommerce Insider!
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
A small portion of the equity research paper on Dish. Talks specifically about the Indirect Marketing opportunities the company can build upon when working through its Authorized Retailer channels
How can super markets take advantage of proximity marketing. A case study prepared based on the results of pilot run conducted at HyperCity for 18 days during July 2016. Results: upto 626% sale increment achieved compared to
previous months sales
Panya Studios liveCommerce case studies 22.03.21Riyad Sharaf
Panya Studios is a B2B eCommerce solutions company, enabling brand.coms to grow sales with a content-to-commerce strategy using live streaming and gamification.
one of the top most company in the whole world "Amazon". In this case study initial phase how the company was started? including core value preposition and strategies, affiliated brands, segmentation, consumer handling compliant, SWOT analysis, pricing strategies etc
4 fundamentals for retailers to get it right in omni-channel retailETP Group
For most retail businesses and other entities ‘omni-channel’ should be their go to strategy this festive season.Retailers must get these 4 fundamentals right to successfully transform to omni-channel retail:
Panya Studios is a B2B eCommerce solutions company, enabling Brand.coms to grow sales with a content to commerce strategy using live streaming and gamification to drive up engagement and conversions.
Speaker: Nish Udayakumar, Olsam
About this presentation:
Amazon have made changes over the past year-and-a-half to Fulfilment by Amazon (FBA) restock limits impacting the ability of marketplace sellers to inbound into Amazon Fulfilment Centres. Although limits have eased in many marketplaces recently, we expect them to tighten again after Q1. A potential solution is Seller Fulfilled Prime (SFP). However, Amazon also announced changes to SFP requirements this year that affect the daily operations of all sellers on the program. The goals of this session are to give you insight into why Amazon have made changes to both programs, and give you actionable solutions to help better manage your restock limits.
Creating a customer centric customer experienceNosto
How do you create a customer-centric experience for your customers?
Last year, we launched our comprehensive guide on how to ace the customer experience by considering a number of key elements of the customer journey, all the way from finding the right item to it landing on your doorstep. Now, we're focusing on the top – how can you ensure customers find what they want, are presented with relevant products and information, and are reassured that what they're considering purchasing actually is the right thing for them? And how do these elements work together?
Customers Retention for eCommerce in Asia - Speech at eTailAsia eventMinz Minh Buii
How to keep your eCommerce & Retail customers happy and comming back?
Read more m-commerce insights at http://ecomeye.com - Southeast Asia eCommerce Insider!
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
A small portion of the equity research paper on Dish. Talks specifically about the Indirect Marketing opportunities the company can build upon when working through its Authorized Retailer channels
It's not that simple to build a successful online business, in another country. Many companies all over the world have learned this the hard way. In this presentation you will find a few tools that will make it easier for you to make the right decisions on your way.
This presentation used in electronic commerce conference "E-komercija '16" by Max Riis Christensen from company MakesYouLocal.
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Does your organization get stuck with attribution and marketing mix modeling? This presentation shows you how companies use both consumer-level and aggregate data to optimize their media allocation with double-digit performance gains. The cases include an online retailer and L'Occitane's multi-channel and multinational optimization of customer segment targeting, which got the 2018 MSI/Informs Practice Prize Award. I also offer a conceptual and modeling framework to your company
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
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Digital in Retail - Burwood Council - Social Media - Jo-Jo BurkeMarketing Success
With the Christmas season just around the corner, it’s the perfect time to see where your retail business sits in the global and local market place.
In this workshop learn the best low to no cost digital marketing strategies to grow your retail business well into the New Year.
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A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
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Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
2. Tickets & More
• Important European Cinema Operator
• Kinepolis’ 3 Strategic Pillars:
– Best Cinema Operator
– Best Real Estate Operator
– Best Marketeer
• Best Marketeer:
– Knowing our customers better
– Communication as a Service
– More Digital
– More automation
3. Tickets & More
• Getting to know our customers better through:
– Personalised website
– Websales:
• Most important sales channel ( 2017)
• Numbered seating ( 2009)
• Introduction of Passbook ( 2015)
4. Sales Promo Strategy
Rationalize product
portfolio
What?
• Clear communication story on
product offering & pricing
How?
• Simplify product portfolio
• Transparent pricing between
all products
• Update look and feel of sales
promo’s
Extend sales channels
What?
• Broaden the B2C sales
channels for gifting and
loyalty products
How?
• Kinepolis e-shop for sales
promo’s
Increase awareness &
visibility
What?
• Top of mind awareness of
gifting solutions
• Clear benefits on loyalty
products
How?
• Communicate more and
continouosly on sales promo’s
• Increase visibility in
complex
• Challenges : Increase awareness on loyalty products by focussing on offered
advantages and make gifting propositions top of mind when looking for the perfect gift
5. Eshop flow
Kinepolis eshop Product selection
& buying in shop
Payment gateway
Order
confirmation (SIM)
Order received &
packed
Order shipped
Order
confirmation(SIM)
Financial booking
Inventory mgmt &
Retour handling
6. Eshop launched on Dec 14th 2015
360° Media campaign with new communication concept
5” tag on in TV campaign
National Radio campaign
Print media
Online bannering
Activation on Kinepolis
communication channels (email,
filmkrant,website header ...)
Google display campaign (2w)
7. Eshop results
• Results:
– Over 21 K units sold in 15 months
– Break even point reached after 1 week
– On top margin via shipping fee
0
10000
20000
30000
40000
50000
Dec '15 Jan '16 Feb '16
Eshop sales
Complex Eshop
0
500
1000
1500
2000
2500
Moviebox 1.1 Moviebox 2.0 Moviebox 2.1 Moviebox 4.0 Moviebox 4.2
Movieboxes sold
Nr Sold
11%
13% 7%
8. Eshop: learnings
• E- fullfillment partner
– Select a trustworthy and flexible handling+shipping partner
– Negotiate and compare prices
• Customer service:
– High expectations from customers. Have a dedicated team available to service within
acceptable SLA’s!
– Customers expect email and telnr to call/mail about pack delivery info
• Delivery
– Offer more delivery options to customer (incl track and trace)
– Clearly communicate on expected delivery dates. Offer a compensation when deadline
is not met (service!)
9. Eshop: Next steps
• Optimize wow and improve service levels
• Communication on a continuous base and not only end of year increase volumes in low season
• Add new products in shop
– Loyalty cards
– Themed packages
– Merchandising (by ITS)
• Upsell in shop
– Offer more delivery options
– Personalisation at extra costs (extra card, personal message)
– Add more packaging options (standard box to premium box)
• Trade marketing possibilities
– Flyers can be added in pack
– Themed packages
Editor's Notes
SV
KVS
Challenges 2016
Increase awareness on loyalty products by focussing on offered advantages and make gifting propositions top of mind when looking for the perfect gift
Communicate more on gifting and loyalty (own, earned + paid)
Develop new gifting/loyalty campaign tapping into insight that it is a gift that pleases everybody!
Integrate gifting communication as fixed element in own media channels throughout the year + burst campaigns around important MOT’s with external media
Add Gifting tag on on tv spot, SEA campaign
Increase visibility in complex on loyalty products
Dedicated sales display in foyer of complexes to stimulate impuls buying (also for online and ATM buyers)
Offer new and up to date POS materials to complexes (incl preshow spot)
Pricing 100d card: 80,5€
10 to see 90,5€
GDN: Target Shoppers, Film Fans, Cadeaubox, Cadeauvoucher straal 15 km rond Brugge, Oostende, Gent, Brussel, Luik, Kortrijk, Hasselt, Antwerpen, Gent, Braine
Total impressions CTR Clicks Budget Google Display 4.854.422 0,31% 15.052 € 4.500,00