How can super markets take advantage of proximity marketing. A case study prepared based on the results of pilot run conducted at HyperCity for 18 days during July 2016. Results: upto 626% sale increment achieved compared to previous months sales

1. Business Case – Why should more.
stores use Rofr?

2. Present customer scenario

3. With Rofr customer scenario

4. What is Rofr?
In- store marketing channel + Out-store re-engaging
channel

5. What do we offer: Our solution
↳App less platform to reach out to all customers inside store
↳ Send push notifications to customer
↳ Generate rich data insights of customers inside store

6. How Rofr Works?
• Small hardware devices are placed inside the store
• Range of single device is 50 meters in radius
• Users in the range of device will get an offer push
• Store can push new offers anytime
• Offer goes live instantly

7. What makes Rofr unique?
Rofr works on all Android and iOS smartphones
without downloading any app.

8. What can be achieved with this solution
1. Push relevant offers to all customers when they are in or near
your store.
Value for your store
↳ Offers and products get more reach

9. What can be achieved with this solution
2. Up-selling
Achieved at Hypercity: Comparing sales data between June 14 – June 21, 2016 (without Rofr) Vs July 14- July 21, 2016 ( with Rofr discounts)
Our learning
↳ Works great in perishable and loose-staple items
↳ Customers will increase quantity of purchase when given discount on a minimum purchase quantity.
Value for your store
↳ Increase volume of sales
↳ Faster inventory movement
June14-21, 2016( without Rofr) July14-21, 2016( with Rofr)
Product Quantity sold( kgs) Sale Value ( INR) Quantity sold( kgs) Sale value ( INR)
% Impact on
volume
% Impact on Sale
Value
Onions 233.1 ₹ 4,662 1692.7 ₹ 30,468 626.17 553.48

10. What can be achieved with this solution
3. Cross selling
Achieved at Hypercity: Comparing sales data between June 14 – June 21, 2016 (without Rofr) Vs July 14- July 21, 2016 ( with Rofr
discounts)
Our learning
↳ Customers end up buying regular use items even if it’s not on their shopping list
↳ Customers are willing to switch brands for discounts.
Value for your store
↳ Achieve incremental sales of products
June14-21, 2016( without Rofr) July14-21, 2016( with Rofr)
Product Quantity sold Sale Value ( INR) Quantity sold Sale value ( INR) % Impact on volume % Impact on Sale Value
Ariel 89 ₹ 29,815 273 ₹ 85,995 206.74 188.43
Riso Oil 56 ₹ 33,320 111 ₹ 64,935 98.21 94.88

11. What can be achieved with this solution?
4. Rich data insights
a) Offer Analytics
Value for store
↳ Analyze performance of products

12. What can be achieved with this solution?
b) In-store customer data
Value for store
↳ Get demographics of customers visiting your store
↳ Use of this data for in-store decisions
Our learning
↳ Timely in-store announcements of special offers during peak hour

13. What can be achieved with this solution?
c) Know interest groups of customers in-store
Value for store
↳ Target these interest groups at online
channels of marketing like Google Adwords and Facebook
Use case ( Our learning)
↳ We can see that technophiles is a major interest group inside our store.
↳ Introduction of VR ( Virtual reality) headset stall inside Hypercity resulted in tremendous sales.

14. Re-engage with your customer
anytime-anywhere
Rofr is web Push enabled

15. How does your customer benefit?
↳ Saves more while shopping at your store
↳ Hassle free way to discover and avail offers on products while making a
purchase
↳ Great customer feedback at HyperCITY – Video link 

16. Rofr presence

17. How much will you have to pay?
↳ Rofr runs on a fixed monthly cost per month per store
↳The price depends on the size of the store and the number of stores.

18. How can you reach Rofr?
• Abhishek Kanodia – 07745058833
• Prashanth Bhushan - 07745058822
• Email id: team@rofr.in
• Website | Facebook | Twitter | LinkedIn

19. Thank You!
