Panya Studios liveCommerce case studies 22.03.21
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Panya Studios is a B2B eCommerce solutions company, enabling brand.coms to grow sales with a content-to-commerce strategy using live streaming and gamification.
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Panya Studios is a B2B eCommerce solutions company, enabling Brand.coms to grow sales with a content to commerce strategy using live streaming and gamification to drive up engagement and conversions.
Guide to sell on Brandalley marketplace
Sell on Brandalley now with Lengow! With over 2,000 brands, and 12 million members, Brandalley is one of the world's leading fashion sites.
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A Snapshot of UA Trends
The document discusses trends in user acquisition (UA) for mobile apps. It notes that UA costs are rising while user retention is dropping, and that traditional ad formats are becoming exhausted. To overcome these challenges, companies are focusing on increasing product quality, using smarter UA approaches, optimizing lifetime value, and implementing new ad formats like playable ads and interactive videos that aim to boost early user engagement. The document also suggests accessing new inventory sources and using programmatic buying and alternative pricing models to drive scale in UA.
A Data-Driven Future
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
PAYG Apps Inc. - Stats Report
The document discusses how adopting mobile apps can help businesses overcome challenges like retaining clients, slow growth, and ineffective marketing. It notes that mobile apps allow businesses to be available to customers at all times, engage in direct marketing, and build their brand. The document promotes customized mobile app development services that it claims can increase client retention by 20%, revenue by 25%, and leads, while providing better efficiency and marketing at a lower cost compared to traditional methods.
Building a successful cpi campaign a how to guide
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
Ppt release my ad
This document provides information about online ad booking through Release My Ad, including an overview of online vs traditional advertising, details on Release My Ad's services and clients, the ad spaces they cover, and their ad booking process. Release My Ad is an online marketplace for buying ad space that serves over 300,000 clients annually and offers affordable ad booking across India for mediums such as radio, cinema, television, internet, magazines, and newspapers.
The New World of Retail Are You Ready
Retailers need to adapt to changes in technology and customer expectations by focusing on exceptional customer experiences. The rise of ecommerce and commoditization of technology have disrupted retail, so retailers must double down on master data management to unify customer data across channels, continually test and improve the customer experience through agile methods, and modernize systems. Adopting an enterprise-wide MDM strategy can help retailers lead by providing personalized, consistent experiences across all customer touchpoints.
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Panya Studios is a B2B eCommerce solutions company, enabling Brand.coms to grow sales with a content to commerce strategy using live streaming and gamification to drive up engagement and conversions.
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Sell on Brandalley now with Lengow! With over 2,000 brands, and 12 million members, Brandalley is one of the world's leading fashion sites.
This partner guide tells you more about the marketplace typology (client profile, business model, visibility...) and gives you an overview of how Lengow can help you set up your product catalogue on Brandalley!
A Snapshot of UA Trends
The document discusses trends in user acquisition (UA) for mobile apps. It notes that UA costs are rising while user retention is dropping, and that traditional ad formats are becoming exhausted. To overcome these challenges, companies are focusing on increasing product quality, using smarter UA approaches, optimizing lifetime value, and implementing new ad formats like playable ads and interactive videos that aim to boost early user engagement. The document also suggests accessing new inventory sources and using programmatic buying and alternative pricing models to drive scale in UA.
A Data-Driven Future
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
PAYG Apps Inc. - Stats Report
The document discusses how adopting mobile apps can help businesses overcome challenges like retaining clients, slow growth, and ineffective marketing. It notes that mobile apps allow businesses to be available to customers at all times, engage in direct marketing, and build their brand. The document promotes customized mobile app development services that it claims can increase client retention by 20%, revenue by 25%, and leads, while providing better efficiency and marketing at a lower cost compared to traditional methods.
Building a successful cpi campaign a how to guide
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
Ppt release my ad
This document provides information about online ad booking through Release My Ad, including an overview of online vs traditional advertising, details on Release My Ad's services and clients, the ad spaces they cover, and their ad booking process. Release My Ad is an online marketplace for buying ad space that serves over 300,000 clients annually and offers affordable ad booking across India for mediums such as radio, cinema, television, internet, magazines, and newspapers.
The New World of Retail Are You Ready
Retailers need to adapt to changes in technology and customer expectations by focusing on exceptional customer experiences. The rise of ecommerce and commoditization of technology have disrupted retail, so retailers must double down on master data management to unify customer data across channels, continually test and improve the customer experience through agile methods, and modernize systems. Adopting an enterprise-wide MDM strategy can help retailers lead by providing personalized, consistent experiences across all customer touchpoints.
Boost profits
Mobile apps can help businesses increase profits through repeat customers. The document provides tips for using a mobile app CRM to engage and reward loyalty program members, such as offering incentives for downloading the app or rewards for social sharing. Businesses are encouraged to promote the app using QR codes, messages, and in-app ordering to drive more traffic and revenue.
Cashing in on mobile commerce
The document discusses trends in mobile commerce and best practices for retailers. It notes that mobile commerce accounted for $87 billion in 2016 and more than half of store traffic is now mobile. Key mobile shopping categories seeing growth are health/beauty, appliances, and electronics. The document provides recommendations for retailers, including having a mobile-optimized site, short checkout, mobile SEO, price comparison listings, leveraging second screen activities, social media, coupons, and real-time order management via mobile. Retailers are encouraged to implement a mobile checklist to capitalize on growing mobile commerce opportunities.
Deep Dive: How to put smarter cart abandonment marketing into play
The document discusses how JustFab tested various strategies to reduce cart abandonment rates. It describes 5 tests of different cart abandonment marketing tactics:
1. Redesigning abandoned cart emails improved click-through and revenue rates.
2. Personalizing emails with customers' carted products increased conversion and revenue rates.
3. Adding cart-based personalization to email headers boosted revenue per email.
4. Including scarcity messaging about low inventory items increased conversion and revenue rates.
5. Using a countdown timer in emails further lifted revenue and new customer conversion rates.
The tests took varying amounts of time to implement and analyze, from 1-4 months, and helped JustFab improve
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This document discusses using app campaigns for engagement to re-engage users of mobile apps. It provides examples of three companies, Garanti, Gmei, and IM30, that successfully used app campaigns to re-engage users and saw significant increases in key metrics like logins, active users, and in-app purchases. The document also provides tips for marketers setting up app campaigns, such as choosing high-conversion events to target, setting adequate campaign budgets, providing different creative assets, and using supported audience lists and themes.
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The document discusses how self-checkout technology has helped retailers reduce front-end labor costs and improve customer experience. It summarizes a study on self-checkout utilization rates across different retailers and the potential labor savings from installing more self-checkout terminals. While self-checkout provides benefits, it can also increase theft risks if not properly monitored. The document outlines best practices for layout, attendant training, and reporting to maximize benefits and mitigate risks of self-checkout.
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This document discusses omnichannel retailing and provides strategies for developing an omnichannel approach. It defines omnichannel as providing customers a seamless shopping experience across channels that reflects a consistent brand identity and single customer view. It recommends defining brand guidelines, personas, pricing, channels, and technologies to integrate channels and enable personalization. The implementation cycle of define, develop, deliver, review, and refine is also presented. A case study of Nottingham Forest Football Club is briefly mentioned.
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Hero Conf Philadelphia 2019 - Getting the most out of Google Store Visits
This document discusses how advertisers can maximize Google Store Visits by taking an omni-channel approach. It provides examples of experiments that can be run to measure the incrementality of Store Visits attributed to ads. The document also outlines strategies for optimizing bids and ad copy based on whether visits may lead to in-store or online conversions. Additional ways to leverage Store Visit data for media planning and organizational insights are presented. The overall recommendation is for advertisers to fully utilize their online and offline presences by adopting an omni-channel strategy.
Marketing plan
This document provides a marketing plan for a proposed Android app called "Smart Buy" that allows users to shop across multiple e-commerce sellers and websites from a single platform. The app aims to address issues like high shipping costs and dissatisfaction with product prices that cause customers to abandon online shopping. It will offer a free version with basic features and a premium version for a monthly fee that provides additional benefits like early access to deals and free delivery. The plan outlines Smart Buy's target audience, competitors, strategic assets, goals, tactics, pricing, branding, incentives, communications and implementation strategy to launch the app.
Demo - ecampaign
This document describes a video email marketing campaign to target potential customers online. It notes that 90% of car buyers use the internet during their purchase process. The campaign would track online behavior of ready-to-buy shoppers and retarget them across the internet with video ads and offers. It guarantees new customer sales and verifies traffic and sales results through Google Analytics and a provided sales target list. The program aims to drive new visitors and conquest sales by targeting competitors' customers exclusively within a given market area through customized video ads.
On boarding webinar - Aug 26
1) The document provides guidance on setting up a successful cost-per-install (CPI) campaign using the Appnext platform, outlining key steps like app set-up, campaign set-up, tracking, and activation testing.
2) It recommends starting with a network campaign to target all publishers within selected regions before transitioning to direct-buy campaigns with curated publisher lists.
3) Tips are provided for optimal CPI rates, geo targeting, creative testing, integration of different tracking methods, and ensuring campaigns are properly activated before payment.
Accomplice - Case Studies
Accomplice provides digital marketing optimization services across paid, earned, and owned channels to help clients achieve their business objectives. They have various case studies showing how they helped clients improve metrics like cost per engagement, follower growth, ROI, website visits and conversions through targeted digital advertising campaigns on platforms like Facebook, Twitter, and Google.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday Strategy
This document outlines a holistic marketing strategy for the fourth quarter (Q4). It recommends taking a strategic approach that focuses on amplifying the brand voice to target audiences through data-driven campaigns across the consumer journey. This includes creating awareness, consideration, acquisition, and driving growth. It also stresses the importance of integration, innovation, and brand storytelling. Specifically, it recommends integrating data across channels, leveraging emerging platforms, and using sequential creative tailored to audiences. It provides examples of how to activate audiences through various stages using paid search, display, social media, and landing page optimization. Cross-channel measurement is also highlighted as important for understanding performance.
Signage as part of the MarCom strategy
The document discusses using digital signage to strengthen marketing communications strategies. It notes that consumer buying behavior is changing due to digitization, with over half of customers expected to be cross-channel shoppers in 2015. These omnichannel customers spend 15-30% more. The document recommends designing an omnichannel strategy and enhancing the in-store experience with digital signage to provide information to customers on their own schedule and help them find, compare, share, and get products how and when they want.
Kinepolis stijn vanspauwen
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Target Mobile
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This document summarizes the benefits of web push notifications for marketing. It notes that repeated customers generate 40% of revenue and the average attention span has dropped to 8 seconds. Web push notifications can be sent to users on any site and have average click-through rates of 10-17%. Automated campaigns are more effective than manual ones and can target users based on website behavior to re-engage abandoned carts or promote recently viewed items.David Spelman - Digital Marketing Portfolio
This digital marketing portfolio outlines key performance indicators (KPIs) for various websites and marketing campaigns. For discount-london.com, marketing costs decreased 35% while net profit increased 71% due to a responsive redesign. Hospitalitylinechristmas.co.uk saw a 49% increase in unique users and 331% increase in product inquiries after becoming responsive. E-marketing campaigns had high open rates up to 25% and retargeting campaigns converted at 7%. Social media engagement was highest on Instagram while Facebook competitions drove brand reach. Landing page optimizations increased conversion rates from 2.49% to over 4%.
Measuring The Modern Shopper - Lewis Lenssen, Rakuten Attribution
The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective.
Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.
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Boost profits
Mobile apps can help businesses increase profits through repeat customers. The document provides tips for using a mobile app CRM to engage and reward loyalty program members, such as offering incentives for downloading the app or rewards for social sharing. Businesses are encouraged to promote the app using QR codes, messages, and in-app ordering to drive more traffic and revenue.
Cashing in on mobile commerce
The document discusses trends in mobile commerce and best practices for retailers. It notes that mobile commerce accounted for $87 billion in 2016 and more than half of store traffic is now mobile. Key mobile shopping categories seeing growth are health/beauty, appliances, and electronics. The document provides recommendations for retailers, including having a mobile-optimized site, short checkout, mobile SEO, price comparison listings, leveraging second screen activities, social media, coupons, and real-time order management via mobile. Retailers are encouraged to implement a mobile checklist to capitalize on growing mobile commerce opportunities.
Deep Dive: How to put smarter cart abandonment marketing into play
The document discusses how JustFab tested various strategies to reduce cart abandonment rates. It describes 5 tests of different cart abandonment marketing tactics:
1. Redesigning abandoned cart emails improved click-through and revenue rates.
2. Personalizing emails with customers' carted products increased conversion and revenue rates.
3. Adding cart-based personalization to email headers boosted revenue per email.
4. Including scarcity messaging about low inventory items increased conversion and revenue rates.
5. Using a countdown timer in emails further lifted revenue and new customer conversion rates.
The tests took varying amounts of time to implement and analyze, from 1-4 months, and helped JustFab improve
Insider tips to get more out of Google App campaigns for engagement
This document discusses using app campaigns for engagement to re-engage users of mobile apps. It provides examples of three companies, Garanti, Gmei, and IM30, that successfully used app campaigns to re-engage users and saw significant increases in key metrics like logins, active users, and in-app purchases. The document also provides tips for marketers setting up app campaigns, such as choosing high-conversion events to target, setting adequate campaign budgets, providing different creative assets, and using supported audience lists and themes.
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The document discusses how self-checkout technology has helped retailers reduce front-end labor costs and improve customer experience. It summarizes a study on self-checkout utilization rates across different retailers and the potential labor savings from installing more self-checkout terminals. While self-checkout provides benefits, it can also increase theft risks if not properly monitored. The document outlines best practices for layout, attendant training, and reporting to maximize benefits and mitigate risks of self-checkout.
Omnichannel: The Reality of Retail - Prolific North Live 2016
This document discusses omnichannel retailing and provides strategies for developing an omnichannel approach. It defines omnichannel as providing customers a seamless shopping experience across channels that reflects a consistent brand identity and single customer view. It recommends defining brand guidelines, personas, pricing, channels, and technologies to integrate channels and enable personalization. The implementation cycle of define, develop, deliver, review, and refine is also presented. A case study of Nottingham Forest Football Club is briefly mentioned.
How to sell on Go Sport marketplace
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Hero Conf Philadelphia 2019 - Getting the most out of Google Store Visits
This document discusses how advertisers can maximize Google Store Visits by taking an omni-channel approach. It provides examples of experiments that can be run to measure the incrementality of Store Visits attributed to ads. The document also outlines strategies for optimizing bids and ad copy based on whether visits may lead to in-store or online conversions. Additional ways to leverage Store Visit data for media planning and organizational insights are presented. The overall recommendation is for advertisers to fully utilize their online and offline presences by adopting an omni-channel strategy.
Marketing plan
This document provides a marketing plan for a proposed Android app called "Smart Buy" that allows users to shop across multiple e-commerce sellers and websites from a single platform. The app aims to address issues like high shipping costs and dissatisfaction with product prices that cause customers to abandon online shopping. It will offer a free version with basic features and a premium version for a monthly fee that provides additional benefits like early access to deals and free delivery. The plan outlines Smart Buy's target audience, competitors, strategic assets, goals, tactics, pricing, branding, incentives, communications and implementation strategy to launch the app.
Demo - ecampaign
This document describes a video email marketing campaign to target potential customers online. It notes that 90% of car buyers use the internet during their purchase process. The campaign would track online behavior of ready-to-buy shoppers and retarget them across the internet with video ads and offers. It guarantees new customer sales and verifies traffic and sales results through Google Analytics and a provided sales target list. The program aims to drive new visitors and conquest sales by targeting competitors' customers exclusively within a given market area through customized video ads.
On boarding webinar - Aug 26
1) The document provides guidance on setting up a successful cost-per-install (CPI) campaign using the Appnext platform, outlining key steps like app set-up, campaign set-up, tracking, and activation testing.
2) It recommends starting with a network campaign to target all publishers within selected regions before transitioning to direct-buy campaigns with curated publisher lists.
3) Tips are provided for optimal CPI rates, geo targeting, creative testing, integration of different tracking methods, and ensuring campaigns are properly activated before payment.
Accomplice - Case Studies
Accomplice provides digital marketing optimization services across paid, earned, and owned channels to help clients achieve their business objectives. They have various case studies showing how they helped clients improve metrics like cost per engagement, follower growth, ROI, website visits and conversions through targeted digital advertising campaigns on platforms like Facebook, Twitter, and Google.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday Strategy
This document outlines a holistic marketing strategy for the fourth quarter (Q4). It recommends taking a strategic approach that focuses on amplifying the brand voice to target audiences through data-driven campaigns across the consumer journey. This includes creating awareness, consideration, acquisition, and driving growth. It also stresses the importance of integration, innovation, and brand storytelling. Specifically, it recommends integrating data across channels, leveraging emerging platforms, and using sequential creative tailored to audiences. It provides examples of how to activate audiences through various stages using paid search, display, social media, and landing page optimization. Cross-channel measurement is also highlighted as important for understanding performance.
Signage as part of the MarCom strategy
The document discusses using digital signage to strengthen marketing communications strategies. It notes that consumer buying behavior is changing due to digitization, with over half of customers expected to be cross-channel shoppers in 2015. These omnichannel customers spend 15-30% more. The document recommends designing an omnichannel strategy and enhancing the in-store experience with digital signage to provide information to customers on their own schedule and help them find, compare, share, and get products how and when they want.
Kinepolis stijn vanspauwen
Kinepolis is an important European cinema operator with three strategic pillars: being the best cinema operator, best real estate operator, and best marketer. As the best marketer, Kinepolis aims to know customers better through personalized websites and digital channels, increase communication, and automate processes. The 2016 commercial plan focuses on rationalizing product offerings, extending sales channels like a new e-shop, and increasing awareness of gifting and loyalty products. The e-shop launched in December 2015 and saw over 21,000 units sold in its first 15 months, reaching the break-even point after just one week. Ongoing areas for improvement include optimizing fulfillment and customer service levels as well as adding new product
Powering the eCommerce giant - Magento
Ever wondered what Satya Paul, Haldirams, Wildcraft, prestige smart kitchen, Flying
Machine, Figo have in common?
Marketing Plan -Android App
Sasta Bazar is an app that offers grocery delivery within 2 hours at cheaper prices than markets. It aims to save customers money, time, and effort by allowing one-click online shopping rather than trips to stores. The app leverages relationships with local merchants to offer competitive prices and guarantees quality. Its goals are to recruit more online shoppers by highlighting the convenience compared to traditional grocery shopping.
E-commerce ideas
This video is the result of a consulting report we did as part of a class on e-commerce. The goal was to assess a multichannel retailer’s business and present this in a ‘consulting style’.
Target Mobile
This document discusses Target's mobile strategy and provides suggestions for improvement. It analyzes Target's competitors and consumer demographics. Key factors in Target's success are identified as strong branding, community commitment, loyalty programs, and product design. Suggestions are made to: 1) use geolocation to send timely coupons to increase unplanned store visits; 2) allow list-making and automatic coupon application in the Cartwheel app to make shopping more efficient; and 3) add a middle tier to the loyalty program to engage occasional shoppers.
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This document summarizes the benefits of web push notifications for marketing. It notes that repeated customers generate 40% of revenue and the average attention span has dropped to 8 seconds. Web push notifications can be sent to users on any site and have average click-through rates of 10-17%. Automated campaigns are more effective than manual ones and can target users based on website behavior to re-engage abandoned carts or promote recently viewed items.What's hot (20)
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Deep Dive: How to put smarter cart abandonment marketing into play
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Omnichannel: The Reality of Retail - Prolific North Live 2016
Omnichannel: The Reality of Retail - Prolific North Live 2016
Hero Conf Philadelphia 2019 - Getting the most out of Google Store Visits
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How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday Strategy
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This digital marketing portfolio outlines key performance indicators (KPIs) for various websites and marketing campaigns. For discount-london.com, marketing costs decreased 35% while net profit increased 71% due to a responsive redesign. Hospitalitylinechristmas.co.uk saw a 49% increase in unique users and 331% increase in product inquiries after becoming responsive. E-marketing campaigns had high open rates up to 25% and retargeting campaigns converted at 7%. Social media engagement was highest on Instagram while Facebook competitions drove brand reach. Landing page optimizations increased conversion rates from 2.49% to over 4%.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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- 3. Health & Beauty Conversion rate Shows 1/3 of shows with 20%+ conversion rate Engagements per viewer Shows 1/2 of shows with 6 or more engagements per viewer per show VT • Performance of live shows is strongly driven by: • Gamification • Content Very important to experiment and test content, formats and hosts