The document summarizes The Broadcast House, a UK-based direct response television (DRTV) agency. It discusses the company's specialization in bringing retail and mail order brands onto television shopping channels. It also provides examples of how brands can maximize online sales by utilizing TV commercial content on their websites, amortizing production costs across marketing channels. A case study of shoe retailer Pavers is presented, which successfully launched its own TV shopping channel and saw large sales increases by using consistent brand messaging across television, online video, and other mediums.