#Xm@s Marketing Checklist (website, e-mail, promotions)
•
0 likes•1,146 views
Check out 10 tips how to benefit from Xmas timing the most. Tips include website optimization, social channels usage, promotions and e-mail practices.
Report
Share
Report
Share
Download to read offline
Recommended
uCommerce Marketing Foundation - Xmas Edition
uCommerce Marketing Foundation presentation - What is it and how do you use it, along with 7 tips on How to boost your Christmas sales using the Marketing Foundation.
uCommerce Marketing Foundation - Novicell Edition
Presentation of the onsite Marketing Foundation of the eCommerce platform uCommerce. Held at Novicell's "Forretning Online 2013" conference in Copenhagen, December the 3rd 2013.
eCommerce Holiday email marketing
The document provides best practices for designing holiday marketing emails. It recommends including lifestyle content like recipes, gift guides organized by various categories, promoting free or quick shipping, building customer confidence, charitable promotions, limited-time offers, gift wrapping services, using wish lists, reminder emails, holiday greetings, optimizing automated emails, opt-out options, and encouraging customers to buy gifts for themselves. The goal is to emotionally engage customers and make their shopping experience easier during the holidays.
Cha cha!
The document provides guidance for ChaCha guides on how to effectively and efficiently search for answers to customer questions. It recommends reading the full question, going directly to referenced websites to cut search time, comparing multiple options at once using multiple browser tabs, and including extra relevant details to provide better customer service. An example response is given answering the question "Which is cheaper at Gamestop: 'Madden 11' or 'NCAA Football 11'?" by searching Gamestop.com, finding they are the same price but one offers a coupon.
10 Simple Tips To Help You Write Better Headlines And Make More Sales
1) Headlines need to intrigue readers by presenting the unique selling proposition or most important benefit of the product.
2) Headlines should tell customers they have solutions to problems and answers to questions by providing what they want.
3) Writing effective headlines that excite readers can increase sales by hundreds of percent by enticing them to read the full sales letter.
Selling point of nme
NME uses several techniques as selling points to attract readers and boost sales:
1) Words like "unseen" and promises of new, exciting content entice viewers to buy more issues for additional information.
2) Bright colors are used on the cover and pages to grab attention as viewers are more likely to purchase if the magazine stands out visually.
3) Teasing previews with words like "inside" give a taste of articles but imply more details are within, encouraging further reading or purchase.
7 Reasons Direct Mail "Scores" in 4th Quarter
Direct mail marketing is most effective in the fourth quarter as competition decreases and consumer spending increases during the holiday season. With fewer competitors and more eyes on mailboxes, direct mail gives marketers an advantage late in the year. Non-profits in particular can benefit from the generosity of donors seeking tax deductions or looking to give during the holidays. As the year ends, more people take time off work, giving them more opportunity to read mail and go shopping.
How to Prepare for your Sales Pitch
Wondering how your sales pitch can keep your prospect hooked throughout the sales call? Customization is the key. The more customized your pitch is, the higher are the chances of you closing the deal. But how do you do that? What are the steps you need to take before the sales call to create a pitch that is tailor made to your prospects? Learn more.
This presentation is based on a video from the series 'Field Sales Tips and Tricks'. You can watch them on YouTube here:
https://www.youtube.com/watch?v=Z-TBksUbaEw&list=PLYAFWkWnQLHnNysgXgwxVv_Vdjc7uscxA
Recommended
uCommerce Marketing Foundation - Xmas Edition
uCommerce Marketing Foundation presentation - What is it and how do you use it, along with 7 tips on How to boost your Christmas sales using the Marketing Foundation.
uCommerce Marketing Foundation - Novicell Edition
Presentation of the onsite Marketing Foundation of the eCommerce platform uCommerce. Held at Novicell's "Forretning Online 2013" conference in Copenhagen, December the 3rd 2013.
eCommerce Holiday email marketing
The document provides best practices for designing holiday marketing emails. It recommends including lifestyle content like recipes, gift guides organized by various categories, promoting free or quick shipping, building customer confidence, charitable promotions, limited-time offers, gift wrapping services, using wish lists, reminder emails, holiday greetings, optimizing automated emails, opt-out options, and encouraging customers to buy gifts for themselves. The goal is to emotionally engage customers and make their shopping experience easier during the holidays.
Cha cha!
The document provides guidance for ChaCha guides on how to effectively and efficiently search for answers to customer questions. It recommends reading the full question, going directly to referenced websites to cut search time, comparing multiple options at once using multiple browser tabs, and including extra relevant details to provide better customer service. An example response is given answering the question "Which is cheaper at Gamestop: 'Madden 11' or 'NCAA Football 11'?" by searching Gamestop.com, finding they are the same price but one offers a coupon.
10 Simple Tips To Help You Write Better Headlines And Make More Sales
1) Headlines need to intrigue readers by presenting the unique selling proposition or most important benefit of the product.
2) Headlines should tell customers they have solutions to problems and answers to questions by providing what they want.
3) Writing effective headlines that excite readers can increase sales by hundreds of percent by enticing them to read the full sales letter.
Selling point of nme
NME uses several techniques as selling points to attract readers and boost sales:
1) Words like "unseen" and promises of new, exciting content entice viewers to buy more issues for additional information.
2) Bright colors are used on the cover and pages to grab attention as viewers are more likely to purchase if the magazine stands out visually.
3) Teasing previews with words like "inside" give a taste of articles but imply more details are within, encouraging further reading or purchase.
7 Reasons Direct Mail "Scores" in 4th Quarter
Direct mail marketing is most effective in the fourth quarter as competition decreases and consumer spending increases during the holiday season. With fewer competitors and more eyes on mailboxes, direct mail gives marketers an advantage late in the year. Non-profits in particular can benefit from the generosity of donors seeking tax deductions or looking to give during the holidays. As the year ends, more people take time off work, giving them more opportunity to read mail and go shopping.
How to Prepare for your Sales Pitch
Wondering how your sales pitch can keep your prospect hooked throughout the sales call? Customization is the key. The more customized your pitch is, the higher are the chances of you closing the deal. But how do you do that? What are the steps you need to take before the sales call to create a pitch that is tailor made to your prospects? Learn more.
This presentation is based on a video from the series 'Field Sales Tips and Tricks'. You can watch them on YouTube here:
https://www.youtube.com/watch?v=Z-TBksUbaEw&list=PLYAFWkWnQLHnNysgXgwxVv_Vdjc7uscxA
School objects teacher Helena (Clase de los Marcianitos)
This list contains common objects found in a school including a school bag, books, a blackboard, crayons, a desk, glue, an eraser, pencils, a ruler, and scissors.
French Digital Republic Act
The French Digital Republic Act gives new powers to the French data protection authority (DPA). It allows the DPA to issue fines up to €3 million for violations of data protection law, which may increase to €20 million under the GDPR. It also provides the DPA new oversight powers related to encryption and anonymization standards. Additionally, the act establishes several new individual rights for French citizens relating to access, rectification, erasure, and portability of their personal data.
Memorias Avanzado[1]
Este documento proporciona instrucciones sobre cómo crear y administrar un blog usando la plataforma Blogger de Google. Explica cómo registrarse para crear un blog, agregar entradas, insertar imágenes y enlaces, y publicar el blog. También describe las opciones de configuración y diseño del blog para administrar comentarios, permisos, y gadgets. Finalmente, explica cómo los lectores pueden acceder al blog y las diferentes funciones de administrador, autor y comentarista.
Zoom Interiors by Egger & DixiePly
DixiePly is the proud distributor of Egger's Zoom Collection of decorative wood based materials for the furniture and interior design industries.
EGGER products fit in a variety of applications and innovative solutions for private and public sectors. Learn more about the products and the current trends.
Ericsson ConsumerLab: Smartphone Usage Experience Report
For more from the ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Having access to an internet connection has become an integrated part of everyday life. Each day, around 40 percent of smartphone owners use their smartphones before they have
even got out of bed. On the morning commute, data usage peaks at nearly 70 percent and remains high throughout the day, with users accessing the network in short and frequent bursts.
For the purpose of this report, Ericsson ConsumerLab conducted surveys across Finland, Switzerland and the Netherlands. Consumers were asked to discuss their
perception of network quality, including current satisfaction levels and common problems encountered. from this, it was possible to assess the potential impact for operators. The findings compare feedback from 3,000 smartphone users who took part in an online survey alongside the experiences of a further 500 smartphone users. These 500 users were provided with a tailor made app with which to log the nature and frequency of any issues encountered – and their reactions to these issues.
Polish Saturday School employment
Aneta Weigelt - Head Teacher of Polish Saturday School is in charge of promoting PSS to Peterborough Schools and she is employed as a Teacher of Polish and Coordinator at St John Fisher.
Drogas no gracias
El documento habla sobre los efectos dañinos de las drogas y cómo destruyen vidas y salud, usando el ejemplo de Whitney Houston. También menciona que debemos cuidar nuestros dones y no dejarnos engañar por las drogas, que degradan y matan. Finalmente, pide no dejarse atrapar por las drogas y decir sí a la vida.
7 Tools for your Puppetized Devops stack
7 Tools for your puppetized devops stack discusses Puppet, Jenkins, fpm, Logstash, Graphite, the Marionette Collective, and Vagrant as tools for a DevOps stack. Puppet is used for configuration management. Jenkins is used for continuous integration. fpm creates packages. Logstash handles log collection and analysis. Graphite provides metrics graphing. The Marionette Collective provides distributed SSH commands. And Vagrant allows consistent environments. The talk emphasizes culture, automation, measurement, and sharing as key DevOps principles.
Paridera del parque
La paridera se construyó en 1939 en Monreal del Campo (Teruel) como propiedad privada. Se usó para guardar ganado abajo y alimento arriba. Tenía unos 6,6 metros de altura y se demolieron recientemente. Calculaciones con fotos mostraron que la puerta ocupaba un 65% de la fachada y la inclinación del tejado era del 14,3%.
TEGNOLOGIA INNOVACION
El documento describe los componentes básicos para la implementación de un programa institucional de farmacovigilancia en una IPS o EPS, incluyendo la normatividad nacional, procesos generales y especiales del servicio farmacéutico, y el proceso general de notificación y gestión de riesgos de reacciones adversas a medicamentos.
Micro 10
Micro 10 ofrece servicios de prevención de riesgos laborales para empresas de hasta 10 trabajadores, cubriendo sus obligaciones legales y mejorando las condiciones de trabajo mediante un equipo profesional. Incluye diseño del plan de prevención, evaluación de riesgos, formación, vigilancia de la salud de los trabajadores y soporte permanente. Sus tarifas varían según el tamaño de la empresa y sector de actividad.
Seminario Concon
Este documento presenta la idea de investigación de un proyecto turístico para la comuna de Concón en Chile. El objetivo es aprovechar el potencial gastronómico y recursos naturales de la comuna para aumentar el turismo e impulsar el desarrollo económico y social. El autor analiza los antecedentes históricos y características de Concón para proponer la creación de un centro cultural gastronómico que atraiga más visitantes y genere beneficios para la comuna.
Logback
- SLF4J is a logging facade that allows switching between different logging implementations without code changes. Logback is one such implementation that can be used with SLF4J.
- Logback has advantages over Log4j like being more efficient and configurable via XML or code. It exposes its API through SLF4J.
- Logback's architecture consists of core, classic and access modules. Classic extends core and implements SLF4J. Access integrates with web servers.
- Logback uses appenders to write logs, encoders to format outputs, and layouts to define formats. Filters control which logs to output.
Telered.com.es
TELERED es una organización que convierte las redes de comunicación de las compañías telefónicas en una red social gratuita y ampliable para los usuarios de otras compañías. La aplicación TELERED se instala de forma predeterminada en los teléfonos inteligentes de los clientes y ofrece funciones similares a Twitter y Facebook para crear una comunidad social masiva con bajos costes de operación.
Firefox OS - Answering global challenges
Firefox OS is an open source mobile operating system that aims to provide an alternative to proprietary mobile platforms. It is based on HTML5 and open web technologies. Firefox OS has been released in several countries in partnership with mobile operators and hardware manufacturers. It targets emerging markets and low-cost devices. The document discusses Firefox OS architecture, APIs available to web and installed apps, app distribution methods, and the developer environment.
Cultura
El documento contrasta las características de la cultura animal y humana. La cultura animal se transmite a través de la imitación y el contacto directo, y es fragmentaria y restringida. La cultura humana se transmite a través del lenguaje a distancia, lo que permite su carácter acumulativo y riqueza. También describe los componentes de la cultura como instituciones, ideas, materiales y técnicas, y los procesos de transmisión cultural como la endoculturación y socialización.
Tribus urbanas
Este documento describe las características de la tribu urbana conocida como "flaites" en Chile. Explica el origen del término "flaite" y describe la vestimenta, gustos musicales, lenguaje y otras costumbres distintivas de esta tribu urbana, incluyendo ejemplos del uso del "coa", el lenguaje de la delincuencia chilena.
Icebreaker: Driving Holiday Sales with Email Marketing
The document summarizes an email marketing campaign conducted by Icebreaker during the 2009 holiday season. The campaign included 11 unique emails sent 2-3 times per week to promote Icebreaker clothing as gifts. Various elements were tested, including collections featured, promotions, and consumer vs magazine reviews. The campaign was highly successful, tripling Black Friday goals and increasing total holiday sales by 32% over 2008. The summary provides key details about the campaign's strategy, content, and results.
Xmas advisor-bulgaria
The document provides marketing advice for small and medium businesses to prepare for the upcoming Christmas season. It recommends starting Christmas marketing campaigns in early October to take advantage of customers beginning their holiday shopping in late October. Specific tips include incorporating holiday themes into paid search campaigns, offering seasonal deals and promotions, optimizing websites for mobile searches, and using email and social media to promote special offers and coupon codes to current and past customers. The goal is to attract new customers and increase sales during the busy Christmas period.
More Related Content
Viewers also liked
School objects teacher Helena (Clase de los Marcianitos)
This list contains common objects found in a school including a school bag, books, a blackboard, crayons, a desk, glue, an eraser, pencils, a ruler, and scissors.
French Digital Republic Act
The French Digital Republic Act gives new powers to the French data protection authority (DPA). It allows the DPA to issue fines up to €3 million for violations of data protection law, which may increase to €20 million under the GDPR. It also provides the DPA new oversight powers related to encryption and anonymization standards. Additionally, the act establishes several new individual rights for French citizens relating to access, rectification, erasure, and portability of their personal data.
Memorias Avanzado[1]
Este documento proporciona instrucciones sobre cómo crear y administrar un blog usando la plataforma Blogger de Google. Explica cómo registrarse para crear un blog, agregar entradas, insertar imágenes y enlaces, y publicar el blog. También describe las opciones de configuración y diseño del blog para administrar comentarios, permisos, y gadgets. Finalmente, explica cómo los lectores pueden acceder al blog y las diferentes funciones de administrador, autor y comentarista.
Zoom Interiors by Egger & DixiePly
DixiePly is the proud distributor of Egger's Zoom Collection of decorative wood based materials for the furniture and interior design industries.
EGGER products fit in a variety of applications and innovative solutions for private and public sectors. Learn more about the products and the current trends.
Ericsson ConsumerLab: Smartphone Usage Experience Report
For more from the ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Having access to an internet connection has become an integrated part of everyday life. Each day, around 40 percent of smartphone owners use their smartphones before they have
even got out of bed. On the morning commute, data usage peaks at nearly 70 percent and remains high throughout the day, with users accessing the network in short and frequent bursts.
For the purpose of this report, Ericsson ConsumerLab conducted surveys across Finland, Switzerland and the Netherlands. Consumers were asked to discuss their
perception of network quality, including current satisfaction levels and common problems encountered. from this, it was possible to assess the potential impact for operators. The findings compare feedback from 3,000 smartphone users who took part in an online survey alongside the experiences of a further 500 smartphone users. These 500 users were provided with a tailor made app with which to log the nature and frequency of any issues encountered – and their reactions to these issues.
Polish Saturday School employment
Aneta Weigelt - Head Teacher of Polish Saturday School is in charge of promoting PSS to Peterborough Schools and she is employed as a Teacher of Polish and Coordinator at St John Fisher.
Drogas no gracias
El documento habla sobre los efectos dañinos de las drogas y cómo destruyen vidas y salud, usando el ejemplo de Whitney Houston. También menciona que debemos cuidar nuestros dones y no dejarnos engañar por las drogas, que degradan y matan. Finalmente, pide no dejarse atrapar por las drogas y decir sí a la vida.
7 Tools for your Puppetized Devops stack
7 Tools for your puppetized devops stack discusses Puppet, Jenkins, fpm, Logstash, Graphite, the Marionette Collective, and Vagrant as tools for a DevOps stack. Puppet is used for configuration management. Jenkins is used for continuous integration. fpm creates packages. Logstash handles log collection and analysis. Graphite provides metrics graphing. The Marionette Collective provides distributed SSH commands. And Vagrant allows consistent environments. The talk emphasizes culture, automation, measurement, and sharing as key DevOps principles.
Paridera del parque
La paridera se construyó en 1939 en Monreal del Campo (Teruel) como propiedad privada. Se usó para guardar ganado abajo y alimento arriba. Tenía unos 6,6 metros de altura y se demolieron recientemente. Calculaciones con fotos mostraron que la puerta ocupaba un 65% de la fachada y la inclinación del tejado era del 14,3%.
TEGNOLOGIA INNOVACION
El documento describe los componentes básicos para la implementación de un programa institucional de farmacovigilancia en una IPS o EPS, incluyendo la normatividad nacional, procesos generales y especiales del servicio farmacéutico, y el proceso general de notificación y gestión de riesgos de reacciones adversas a medicamentos.
Micro 10
Micro 10 ofrece servicios de prevención de riesgos laborales para empresas de hasta 10 trabajadores, cubriendo sus obligaciones legales y mejorando las condiciones de trabajo mediante un equipo profesional. Incluye diseño del plan de prevención, evaluación de riesgos, formación, vigilancia de la salud de los trabajadores y soporte permanente. Sus tarifas varían según el tamaño de la empresa y sector de actividad.
Seminario Concon
Este documento presenta la idea de investigación de un proyecto turístico para la comuna de Concón en Chile. El objetivo es aprovechar el potencial gastronómico y recursos naturales de la comuna para aumentar el turismo e impulsar el desarrollo económico y social. El autor analiza los antecedentes históricos y características de Concón para proponer la creación de un centro cultural gastronómico que atraiga más visitantes y genere beneficios para la comuna.
Logback
- SLF4J is a logging facade that allows switching between different logging implementations without code changes. Logback is one such implementation that can be used with SLF4J.
- Logback has advantages over Log4j like being more efficient and configurable via XML or code. It exposes its API through SLF4J.
- Logback's architecture consists of core, classic and access modules. Classic extends core and implements SLF4J. Access integrates with web servers.
- Logback uses appenders to write logs, encoders to format outputs, and layouts to define formats. Filters control which logs to output.
Telered.com.es
TELERED es una organización que convierte las redes de comunicación de las compañías telefónicas en una red social gratuita y ampliable para los usuarios de otras compañías. La aplicación TELERED se instala de forma predeterminada en los teléfonos inteligentes de los clientes y ofrece funciones similares a Twitter y Facebook para crear una comunidad social masiva con bajos costes de operación.
Firefox OS - Answering global challenges
Firefox OS is an open source mobile operating system that aims to provide an alternative to proprietary mobile platforms. It is based on HTML5 and open web technologies. Firefox OS has been released in several countries in partnership with mobile operators and hardware manufacturers. It targets emerging markets and low-cost devices. The document discusses Firefox OS architecture, APIs available to web and installed apps, app distribution methods, and the developer environment.
Cultura
El documento contrasta las características de la cultura animal y humana. La cultura animal se transmite a través de la imitación y el contacto directo, y es fragmentaria y restringida. La cultura humana se transmite a través del lenguaje a distancia, lo que permite su carácter acumulativo y riqueza. También describe los componentes de la cultura como instituciones, ideas, materiales y técnicas, y los procesos de transmisión cultural como la endoculturación y socialización.
Tribus urbanas
Este documento describe las características de la tribu urbana conocida como "flaites" en Chile. Explica el origen del término "flaite" y describe la vestimenta, gustos musicales, lenguaje y otras costumbres distintivas de esta tribu urbana, incluyendo ejemplos del uso del "coa", el lenguaje de la delincuencia chilena.
Viewers also liked (20)
School objects teacher Helena (Clase de los Marcianitos)
School objects teacher Helena (Clase de los Marcianitos)
Ericsson ConsumerLab: Smartphone Usage Experience Report
Ericsson ConsumerLab: Smartphone Usage Experience Report
Similar to #Xm@s Marketing Checklist (website, e-mail, promotions)
Icebreaker: Driving Holiday Sales with Email Marketing
The document summarizes an email marketing campaign conducted by Icebreaker during the 2009 holiday season. The campaign included 11 unique emails sent 2-3 times per week to promote Icebreaker clothing as gifts. Various elements were tested, including collections featured, promotions, and consumer vs magazine reviews. The campaign was highly successful, tripling Black Friday goals and increasing total holiday sales by 32% over 2008. The summary provides key details about the campaign's strategy, content, and results.
Xmas advisor-bulgaria
The document provides marketing advice for small and medium businesses to prepare for the upcoming Christmas season. It recommends starting Christmas marketing campaigns in early October to take advantage of customers beginning their holiday shopping in late October. Specific tips include incorporating holiday themes into paid search campaigns, offering seasonal deals and promotions, optimizing websites for mobile searches, and using email and social media to promote special offers and coupon codes to current and past customers. The goal is to attract new customers and increase sales during the busy Christmas period.
You Got Served: Email Marketing Ideas for Restaurants
Mega food and beverage brands now spend more money on mobile digital marketing than any other medium, and who can blame them when 75% of Americans say they use their smartphones most often to check email. No matter how many restaurant locations you currently market—whether it’s one or many—you can do everything the big brands do with email marketing, digital coupons, and online reviews. Going digital with your advertising and marketing is easier than you think — if you pick the right partner; plus, you’ll spend less, know more about your customers, and have more time to run your restaurant!
Join David Gonynor, CEO of That’s Biz, the restaurant digital marketing agency that’s distributed over 500 million digital coupons since 2007, and iContact’s Content & Creative Manager, Jess Knight (previously with newBrandAnalytics d.b.a. Sprinklr), as they spill the beans on everything you need to be successful with email marketing.
On this free webinar, you’ll learn about:
• The best- and worst-performing subject lines sent by restaurants
• Sending single use coupons customers can show on their smartphones
• Email design tips sure to get your customers opening and clicking more
• Where to put your Email Club signup offer on your website and social
… And many more tips and tricks!
5 Ecommerce Email Automations and Workflow Templates
Through each email workflow, you will be able to guide your customers through each stage of the purchase journey. Start capturing 33% of your sales from email now!
Email & SMS Campaign Development .pdf
Do you have an email list but have no idea what to send them? Join this webinar, where we will review how to develop a campaign calendar, so you’ll never be stuck second-guessing what to send again.
Outbound Marketing
The document provides marketing strategies and tips for entrepreneurs, including the importance of maintaining marketing efforts during difficult economic times. It discusses developing a marketing plan with clear goals and tracking results, using tools like CRM to develop customer relationships, implementing drip marketing campaigns, segmenting customers, and measuring campaign effectiveness.
SEMINARAS: How To Build Email Marketing Automation for eCommerce From Scratch...
SEMINARAS: How To Build Email Marketing Automation for eCommerce From Scratch...Vladas Sapranavicius
Knowing your customers is great, but knowing what they do is even better. It is important to track your visitor’s behavior, along with basic demographics, and send them highly personalized emails that are so targeted and relevant, they sound like a one-on-one private conversation. The result? Revive your open rates, boost your click throughs, and turn more “window shoppers” into repeat buyers.
We all know the importance of capturing emails. However, across all industries, the average email click-through rate is just 3.26%.
In today’s competitive world, the only way to increase your open and click through rates is to use email automation in order to send super targeted, highly relevant and useful emails.
Don’t just take our word for it…
– Email marketing automation from the scratch
– 8 best email campaigns for E-commerce to covert “”window shopper”” into Best Customers
– Case-study: How to gain up to $500 mln during 12 months on email marketing automation.6 Sophisticated Marketing Experiences Top Brands Swear By
Feeling the Q4 Holiday pressure? Looking for painless ways to accelerate growth and close out the year strong?
Create experiences worthy of your customers’ dollars. With more than 20,000 customers, we’ve observed key marketing strategies practiced by top brands today. Here are six specific automations you can use to personalize your marketing communications during the holiday season and all-year-long.
Explore how to:
-Enrich your customer profiles with customer preference data
-Use that data to create limitless segmented experiences over email, mobile, and web
-Deliver the personalization your customers are demanding
Antony Hoyland - VisualSoft - Shared Success
This document provides tips and strategies for retailers to prepare for the fourth quarter (Q4) and maximize opportunities from Black Friday and the holiday season. It outlines common barriers to business growth and recommends adapting and overcoming challenges through strategic planning. The document emphasizes the importance of leveraging different digital channels like email, social media, paid search, SEO, affiliates and more to engage customers throughout Q4 and drive online growth and sales. It includes a calendar of key dates and a top 10 list of tips and tricks for retailers to consider for their Q4 planning.
Holiday retail email marketing tips aima silverpop fabric.com silverpop
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
Holiday guide 2013
This document provides guidance for marketers to plan their holiday email marketing campaigns. It outlines specific steps to take each month from July through October to establish benchmarks, audit forms and content, build communication plans, and test emails. The goal is to drive more revenue during the busy holiday season with advanced planning and preparation. Key activities include analyzing past performance, recruiting subject line teams, meeting with partners, acquiring new subscribers, and creating contingency plans for promotions that may need to change.
EBook series Christmas
The document analyzes 11 holiday email campaigns from major brands in late 2015. It discusses key insights like the importance of mobile optimization and personalized subject lines. Each email is then summarized individually, highlighting elements like subject line, open rate, and comments on creative execution. Tips are provided on how each email campaign could be improved. The conclusion notes the increased volume of holiday emails year-over-year and emphasizes the importance of advanced planning for the following season.
E-marketing
E-marketing Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
14 Important Email Holiday Designs
A swipe file is a record of your top-performing campaigns that you return to for learnings and
ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we
share the emails and landing pages that excite and impress us. In this report, we highlight 20
examples from the pinboard that illustrate 14 important holiday email design tactics.
Pepipost - Email marketing handbook
This document provides tips and best practices for email marketing. It discusses segmenting email lists for better targeting of audiences. Some key points discussed include segmenting lists based on demographics, interests, behaviors etc. It also discusses designing email content in a "fold free" approach since the fold can vary across devices. Other topics covered include sending welcome and cart abandonment emails, personalizing content, and choosing an email service provider.
Pepipost- Email Marketing Handbook
The document discusses best practices for email marketing. It recommends sending a series of welcome emails to new subscribers rather than a single welcome email. This helps increase engagement and improves deliverability. It also suggests personalizing emails using dynamic content tailored to each user's information and interests. Additionally, the document advises treating emails like a conversation rather than a batch broadcast in order to keep communications relevant and focused on the customer. It provides tips on cart abandonment emails, including sending them within an hour of abandonment and focusing on compelling copy and calls to action.
Platinum Rewards Network Short Sales Presentation
Understanding how mobile text marketing creates a Customer Analytics Data Base that will increase your sales.
How Top Brands Drive Results With Email Personalization
Email is seen as the top ROI driver by US marketers, According to eMarketer. Despite being marketing’s oldest channel, the fact is that email marketing remains one of the most effective marketing channels for any business today.
Consumers have come to expect a personalized experience from the brands they interact with. This calls for tailoring your message to the individual needs and behaviors of your segmented email lists. Find out how to grow your email list with personalized on-site displays and when to apply automated emails that drive revenue for your business. Our seasoned experts will explain how to optimize your email strategy to drive conversions toward your email marketing goals.
The 3 Secrets To Explosive Business Growth in The Next Year!
The document outlines 3 secrets to explosive business growth: 1) Get more customers through search engine optimization, email marketing, social media marketing, and mobile marketing. 2) Get existing customers to buy more often through building a customer mailing list and frequent promotional communications. 3) Get customers to spend more by upselling, cross-selling, bundling products, and offering premium products with payment plans. Implementing small improvements in each of these three areas can lead to significant compound revenue growth overall. The document encourages leveraging technology and thinking about the customer experience before, during, and after their interactions with the business.
Essential Email Marketing Tips to Boost Mother’s Day Sales.pptx
Mother’s Day is an important holiday for not only moms but for businesses that promote sales online. One of the most effective ways of advertising your Mother’s Day sale, however, is through email marketing, as it’s still one of the most productive ways to get focused attention from your potential customers to your specific offer. If you’re looking to maximize your Mother’s Day sales this year, then email marketing is an effective way to engage your customers, attract new leads, and increase your brand awareness. Here are essential tips for boosting your Mother’s Day sales using the power of email marketing
Similar to #Xm@s Marketing Checklist (website, e-mail, promotions) (20)
Icebreaker: Driving Holiday Sales with Email Marketing
Icebreaker: Driving Holiday Sales with Email Marketing
You Got Served: Email Marketing Ideas for Restaurants
You Got Served: Email Marketing Ideas for Restaurants
5 Ecommerce Email Automations and Workflow Templates
5 Ecommerce Email Automations and Workflow Templates
SEMINARAS: How To Build Email Marketing Automation for eCommerce From Scratch...
SEMINARAS: How To Build Email Marketing Automation for eCommerce From Scratch...
6 Sophisticated Marketing Experiences Top Brands Swear By
6 Sophisticated Marketing Experiences Top Brands Swear By
Holiday retail email marketing tips aima silverpop fabric.com silverpop
Holiday retail email marketing tips aima silverpop fabric.com silverpop
How Top Brands Drive Results With Email Personalization
How Top Brands Drive Results With Email Personalization
The 3 Secrets To Explosive Business Growth in The Next Year!
The 3 Secrets To Explosive Business Growth in The Next Year!
Essential Email Marketing Tips to Boost Mother’s Day Sales.pptx
Essential Email Marketing Tips to Boost Mother’s Day Sales.pptx
Recently uploaded
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Recently uploaded (20)
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
#Xm@s Marketing Checklist (website, e-mail, promotions)
- 2. #1 ANALYZE THE PAST If you want to improve your future you need to know your past. Check what worked, what didn’t work last year and improve elements respectively. Analyze following items: Best/Worst performing promotion Best/Worst e-mail CTR Most often asked questions Created by @ejaroslawska
- 3. #2 ADD XMAS FILTERS TO THE MAIN MENU Help your shoppers to find most suitable gifts in the most easy way by introducing additional filters in the main menu: Target Group Price Range Best Sellers Top Rated Gift Cards option Created by @ejaroslawska
- 4. #3 MAXIMIZE INFO IN THE FOOTER Adjust your e-mail and website footer to educate your consumers. Remember to be informative, not overwhelming. Include information like: Shipping deadlines Store address Contact detailes Created by @ejaroslawska
- 5. #4 USE SOCIAL SMARTLY Activate all your social channels to drive synergy between your sales effort and communication. Consider following action: Focus on promoting items, not fans “collection” Add “share” button to all promotions Post pictures of your featured products esp. on Pinterest, Instagram, Facebook Created by @ejaroslawska
- 6. #5 ENSURE SUPERB CUSTOMER SERVICE Make sure there is 24/7 available help for your customers. Feature contact details in the e-mail and website. Consider following contact options: Live chat E-mail Phone Include Xmas FAQ on the website. Created by @ejaroslawska
- 7. #6 PREPARE RE-MARKETING AND RE-MAILING PLAN Stay in touch with your consumers respectively to their behavior. Consider segmentation acc. to: E-mail open rate Purchase Intent Promotion interest Limited offers Created by @ejaroslawska
- 8. #7 OFFER LIMITED DEALS Limited offers (e.g. -50% off on 10th of Dec for PS3) before Xmas can do magic! Use them! When preparing remember about: Sending e-mail about promotion Detailed terms and conditions Sufficient time to buy product (1h sale might not be enough) Different time zones Created by @ejaroslawska
- 9. #8 DON’T FORGET ABOUT XMAS Send special (not focused on products) e-mail during Xmas. Thank your consumers for being with you and wish them simply Merry Xmas. The more personalized and unique your Xmas wishes will be, the more engagement you will get., so try harder : ) Created by @ejaroslawska
- 10. #9 PLAN AFTER XMAS/NY PERIOD Make sure you are prepared for after Xmas period as it can be even more busy than before. Remember to be clear about: Clearance offer (sales) Returns policy Gift cards redemption Created by @ejaroslawska
- 11. #10 MEASURE - LEARN IMPROVE Don’t waste all the data you can gather before, during and after Xmas period. This is the only way you can make it better next year! Remember to track: Best/Worst performing promotion Best/Worst e-mail CTR Most often asked questions Created by @ejaroslawska