The document presents a marketing checklist for optimizing sales during the Christmas season, emphasizing the importance of analyzing past performance and implementing strategic changes. Key recommendations include enhancing website navigation with filters, utilizing social media effectively, ensuring excellent customer service, and executing timely promotions. It also highlights the necessity of planning for post-holiday periods and measuring outcomes to improve future efforts.

1. #XM@S
MARKETING
checklist
Created by @ejaroslawska

2. #1 ANALYZE THE PAST
If you want to improve your future you
need to know your past. Check what
worked, what didn’t work last year and
improve elements respectively.
Analyze following items:
 Best/Worst performing promotion
 Best/Worst e-mail CTR
 Most often asked questions
Created by @ejaroslawska

3. #2 ADD XMAS FILTERS
TO THE MAIN MENU
Help your shoppers to find most suitable
gifts in the most easy way by introducing
additional filters in the main menu:
 Target Group
 Price Range
 Best Sellers
 Top Rated
 Gift Cards option
Created by @ejaroslawska

4. #3 MAXIMIZE INFO
IN THE FOOTER
Adjust your e-mail and website footer to
educate your consumers.
Remember to be informative, not
overwhelming.
Include information like:
 Shipping deadlines
 Store address
 Contact detailes
Created by @ejaroslawska

5. #4 USE SOCIAL
SMARTLY
Activate all your social channels to drive synergy
between your sales effort and communication.
Consider following action:
 Focus on promoting items, not fans
“collection”
 Add “share” button to all promotions
 Post pictures of your featured products esp.
on Pinterest, Instagram, Facebook
Created by @ejaroslawska

6. #5 ENSURE SUPERB
CUSTOMER SERVICE
Make sure there is 24/7 available help for
your customers. Feature contact details in
the e-mail and website.
Consider following contact options:
 Live chat
 E-mail
 Phone
Include Xmas FAQ on the website.
Created by @ejaroslawska

7. #6 PREPARE
RE-MARKETING AND
RE-MAILING PLAN
Stay in touch with your consumers
respectively to their behavior.
Consider segmentation acc. to:
 E-mail open rate
 Purchase Intent
 Promotion interest
 Limited offers
Created by @ejaroslawska

8. #7 OFFER LIMITED
DEALS
Limited offers (e.g. -50% off on 10th of Dec for PS3)
before Xmas can do magic! Use them!
When preparing remember about:
 Sending e-mail about promotion
 Detailed terms and conditions
 Sufficient time to buy product
(1h sale might not be enough)
 Different time zones
Created by @ejaroslawska

9. #8 DON’T FORGET
ABOUT XMAS
Send special (not focused on products)
e-mail during Xmas. Thank your consumers
for being with you and wish them simply
Merry Xmas.
The more personalized and unique your
Xmas wishes will be, the more engagement
you will get., so try harder : )
Created by @ejaroslawska

10. #9 PLAN AFTER
XMAS/NY PERIOD
Make sure you are prepared for after Xmas
period as it can be even more busy than
before.
Remember to be clear about:
 Clearance offer (sales)
 Returns policy
 Gift cards redemption
Created by @ejaroslawska

11. #10 MEASURE - LEARN
IMPROVE
Don’t waste all the data you can gather
before, during and after Xmas period. This
is the only way you can make it better next
year!
Remember to track:
 Best/Worst performing promotion
 Best/Worst e-mail CTR
 Most often asked questions
Created by @ejaroslawska

12. MERRY
#XM@S
Created by @ejaroslawska