The document discusses Speedway Benefits, an organization that connects sponsors to grassroots racing fans. It notes that grassroots racing represents 18 million attendees annually, similar to the NFL, NHL, or NBA. Speedway Benefits has signed over 350 tracks across North America as members. The organization provides sponsors a way to effectively reach millions of grassroots racing fans through one contact point.

1. Your connection to
Grassroots America

2. 2
• THE
BIGGEST
CROWD
YOU’VE
NEVER
HEARD
OF:
Speedway
Benefits
grassroots
racing
represents
18
million
a8endees
annually
–
as
many
fans
as
the
NFL,
NHL
or
NBA!
Speedway
Benefits
did
not
create
this
–
we
simply
unified
it.
• WHAT
IS
GRASSROOTS
RACING?
grassroots
racing
is
what
Minor
League
Baseball
is
to
MLB…it’s
4/10th
mile
dirt
ovals,
drag
strips,
asphalt
half
miles
and
road
courses
sca8ered
in
small
towns
across
North
America.
• HOMETOWN
AND
HEARTLAND:
grassroots
fans
are
the
backbone
of
our
country
–
they
build
our
houses,
fix
our
cars
and
drive
our
kids
to
school.
Our
fans:
HHI
$76.7k,
80.9%
are
under
the
age
of
49
and
66%
of
our
members
operate
in
C
and
D
counWes.
Our
grassroots
fans
represent
$600
billion
in
consumer
spending.
• SHARE
OF
MIND:
there
is
no
clu8er
to
break
through,
so
simple
tried
and
true
acWvaWon
can
impact
fans
effecWvely.
• WE’LL
HANDLE
THE
ACTIVATION:
we
will
handle
all
the
track
management
and
acWvaWon.
Your connection to
Grassroots America

3. Speedway Benefits at a Glance
• WHO:
Founded
by
legendary
NASCAR
promoter
Humpy
Wheeler,
former
President
of
Charlo8e
Motor
Speedway,
member
of
nine
halls
of
fame,
and
the
voice
of
Tex
in
the
movie
Cars
• WHAT:
A
membership
program
that
unites
and
supports
grassroots
motorsports
race
tracks
in
North
America,
that
provides
a
unique
markeWng
avenue
for
sponsors
to
reach
millions
of
grassroots
Americans
through
one
point
of
contact
• PROGRESS:
Launched
October
2013,
Speedway
Benefits
currently
has
signed
350+tracks
that
have
signed
on
as
members
represenWng
18
million
avid
fans…and
we’re
growing
every
week
3

4. 4
STRENGTH
IN
NUMBERS
350
Members
7,000
Events
10,500
Employees
28,000
Race
Teams
18,000,000
A8endees
140,000
Team
Members
Speedway
Benefits
–
a
unique,
scalable
placorm
to
reach
the
lucraWve
but
hard
to
reach
grassroots
American
consumer
through
the
sport
they
love,
grassroots
racing

5. 5
0
5
10
15
20
NBA
NFL
NHL
NASCAR
Sprint
Cup
Speedway
Benefits
Fan Attendance (millions)1
1:
ESPN.com
and
published
reports
Speedway
Benefits
has
more
a8endees
than
the
NBA,
NFL,
NHL
or
NASCAR!
18
Million

6. 6
WHAT IS GRASSROOTS MOTORSPORTS?
• 214 DIRT TRACKS with modifieds, late models, sprints, hobby stock
• 94 ASPHALT TRACKS with modifieds, late models, sprints, hobby stock
• 31 DRAG STRIPS racing pro stock, top fuel, funny car, super stock
• 11 ROAD COURSES with pro stock, touring, spec, formula, production
Sports Car Racing Drag Modified
Sprint Cars ModifiedLate Model

7. 7
Harvick
Dale Jr.
Gordon
Stewart
Patrick
7
• Kasey Kahne
• Jeff Gordon
• Dale Earnhardt Jr.
• Tony Stewart
• Danica Patrick
• Brad Keselowski
• Kevin Harvick
Keselowski
Patrick
Grassroots
Motorsports
Busch
future stars proving
ground

8. Demographics & Psychographics
8
33%
F
–
67%
M
$76,700
Household
Income
Sources:
• Scarborough
except
where
noted
• 1IPSOS
study,
2011
Grassroots
fans
are
2x
as
likely
to
support
sponsors
vs.
Big
League
Racing
fans1
Married,
two
kids
and
a
dog
We
Sponsors
18-­‐34
32%
25-­‐49
49%
50+
19%
80.9%
under
49
years
old
A
9%
B
28%
C
35%
D
28%
63%
of
our
tracks
cover
C
&
D
counVes
Delivering
Rural
America

9. We have the Young
Male Audience
147
146
139
100
105
110
115
120
125
130
135
140
145
150
Men
21
-­‐
34
Men
25
-­‐
49
Men
35
or
older
Speedway
Benefits
Fans
Vs.
General
US
PopulaWon

10. 10
Delivering Authentic
Grassroots America

11. Where our Fans Spend Their Money:
11
$600 billion in consumer spending
Category
Spend
/
person
What
our
fans
spend
on
Annually
Groceries
$3,977
$31,020,600,000
Fuel
$2,912
$22,713,600,000
Soda
$952
$7,425,600,000
Home
Improvement
$768
$5,990,400,000
Cleaning
Supplies
$680
$5,304,000,000
Wholesale
Warehouse
$592
$4,617,600,000
Cell
$564
$4,399,200,000
Fast
food
$500
$3,900,000,000
A`ermarket
Auto
$212
$1,653,600,000
Outdoor
Retail
$212
$1,653,600,000
Beer
$176
$1,372,800,000
Yard
Care
$133
$1,399,000,000
Pizza
$120
$936,000,000
Lobery
$108
$842,400,000
Candy
$80
$624,000,000
Oil
&
Filter
$52
$405,600,000
Tools
$40
$312,000,000
Chip
$21
$164,299,200
Hot
Dog
$12
$93,600,000
Energy
Drink
$12
$91,728,000
Paint
$11
$88,015,200
Sausage
$10
$75,400,000
Chicken
$10
$75,400,000

12. Our
Footprint
12

13. • 350
member
tracks
in
134
DMA’s
• A
30
mile
radius
of
our
tracks
includes
50%
of
US
households
• 66%
are
in
C
and
D
counWes
13
County
Size
HH
in
30-­‐Mile
Radius
Number
Tracks
%
of
Network
A
CounVes
40%
US
HHs
21,547,000
HHs
32
9%
B
CounVes
30%
US
HHs
19,833,999
HH
88
25%
C
CounVes
15%
of
US
HH
8,158,000
HHs
91
26%
D
CounVes
15%
of
US
HHs
5,403,000
HHs
140
40%

14. 14
PromoWons
• Sweeps
• Buy/gets
• Couponing
EnWtlements
• Race
• Event
• Series
Signage
• At
event
• On
cars
• Concession
stand
Hospitality
and
Wckets
for
key
accounts
General
rights
• Exclusivity
• Use
of
marks
• Announcements
Media
• Websites
• Social
• Radio,
print,
TV
Digital
Network,
Banner
Ads
B2B
Spend
Retail
• Bounce
backs
• Traffic
drivers
• Sales
incenWves
• Co-­‐op
Our Assets
A
unique,
scalable
markeWng
placorm
that
can
reach
18
million
a8endees

15. Think About It
InWmate
Yet
Efficient
• Strength
in
Numbers:
millions
of
fans
at
hundreds
of
inWmate
venues
watching
a
sport
they
love
• Valuable,
Hard
to
Reach
Demographic:
a
massive
concentrated
demo
of
21-­‐49
Male
Grassroots
American
Fans
who
spend
$600
billion
annually
• Simple
Conversion:
li8le
to
no
clu8er;
so
simple
and
inexpensive
acWvaWon
will
affect
fans’
purchase
intent
• Low
Cost
of
Entry:
the
sponsorship
and
fan
acWvaWon
cost
is
a
fracWon
compared
to
big-­‐league
sports
• B2B:
for
many
categories
there
are
millions
in
direct
business
spend
from
our
members
• Scalable:
start
with
50
tracks
or
300,
the
placorm
is
completely
scalable
to
fit
your
territory,
promoWonal
calendars
and
budget
• Ease
of
AcVvaVon:
we’ll
manage
the
members
and
all
the
acWvaWon
for
you
15

16. 16
Thank
you
Trip
Wheeler
E:
Trip@speedwaybenefits.com
C:
704.904.9000
Speedway
Benefits,
P.O.
Box
11251,
Charlo8e,
NC
28220
T:
(800)
935-­‐6859
www.speedwaybenefits.com