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6KILLER QUESTIONS
EVERY START-UP
SHOULD ASK ABOUT THEIR
BRAND NAME.
BRAND ARTILLERY
When your business is in start-up mode,
the cement is wet.
The core values that will guide
its character and actions are
still being installed.
The decisions you make at the start
of the journey will have far-reaching
consequences as you grow.
Now is the time for soul-searching.
Now is the time for killer questions.
DOES YOUR BRAND NAME
QUICKLY EXPRESS YOUR
CORE OFFERING?
BRAND ARTILLERY	
  
DOES YOUR NAME CONVEY A
SENSE OF YOUR COMPANY?
BRAND ARTILLERY	
  
COULD YOUR NAME LIMIT THE
SCOPE OF YOUR ACTIVITY?
BRAND ARTILLERY	
  
DOES IT SOUND LIKE A ME-TOO
TO THE BRAND LEADER?
BRAND ARTILLERY	
  
DOES IT ROOT YOUR BUSINESS
GEOGRAPHICALLY, FOR GOOD
OR BAD?
BRAND ARTILLERY	
  
IF YOUR START-UP PIVOTS,
CAN THE NAME PIVOT WITH IT?
BRAND ARTILLERY	
  
Best of luck with your new venture -
We hope this helps.
(If we can help you articulate your values,
or you need creative advertising, just ask.)
MEANWHILE, WHY NOT FOLLOW US ON TWITTER? @BRANDARTILLERY
BRANDARTILLERY.COM
EOGHAN@THEARTILLERIES.COM
PHONE +353 87 2655288
© Brand Artillery 2016
© Brand Artillery 2017

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Killer Questions for Start-ups: Brand Names

  • 1. 6KILLER QUESTIONS EVERY START-UP SHOULD ASK ABOUT THEIR BRAND NAME. BRAND ARTILLERY
  • 2. When your business is in start-up mode, the cement is wet. The core values that will guide its character and actions are still being installed.
  • 3. The decisions you make at the start of the journey will have far-reaching consequences as you grow. Now is the time for soul-searching. Now is the time for killer questions.
  • 4. DOES YOUR BRAND NAME QUICKLY EXPRESS YOUR CORE OFFERING? BRAND ARTILLERY  
  • 5. DOES YOUR NAME CONVEY A SENSE OF YOUR COMPANY? BRAND ARTILLERY  
  • 6. COULD YOUR NAME LIMIT THE SCOPE OF YOUR ACTIVITY? BRAND ARTILLERY  
  • 7. DOES IT SOUND LIKE A ME-TOO TO THE BRAND LEADER? BRAND ARTILLERY  
  • 8. DOES IT ROOT YOUR BUSINESS GEOGRAPHICALLY, FOR GOOD OR BAD? BRAND ARTILLERY  
  • 9. IF YOUR START-UP PIVOTS, CAN THE NAME PIVOT WITH IT? BRAND ARTILLERY  
  • 10. Best of luck with your new venture - We hope this helps. (If we can help you articulate your values, or you need creative advertising, just ask.) MEANWHILE, WHY NOT FOLLOW US ON TWITTER? @BRANDARTILLERY BRANDARTILLERY.COM EOGHAN@THEARTILLERIES.COM PHONE +353 87 2655288 © Brand Artillery 2016 © Brand Artillery 2017