Business Promotion Strategy (Marketing Strategy)

fundamentals
of
Business Promotion
Strategy
abdulkaderkawsar@gmail.com

A presentation
on
eight fundamentals of business promotion strategy

Abdul Kader (Kawsar)
BBA,MBA (AIS,DU)
Manager, Business Research & Development Unit
Mugneu Ltd
Founder & Chief Co-ordinator
BL A and KLC, BD-RC, BD-Business School
Prepared By:

Key Issues
• Introduction
• Explanation of Fundamentals of Promotion -01

Introduction

Introduction
 Business promotion is an integral part of any
business's success, as it is through promotion that
a business expands its customer/client base and
opens new windows of opportunity.
 There are many ways to promote a business, and
each varies in regards to time, labor and costs.
 Many business plans use a combination of methods,
based on individual needs and circumstances.

Introduction (cont)
 Here we are going to explore a “DOT MAP” where
we will join eight (8) big points and that will lead us
to figure out a complete business promotion plan /
strategy.
( just like our childhood drawing book. ………  )

So Get Ready
For
Turning-Out The Dice …!!!

Explanation
of
Fundamentals
of
Promotion -01
(Create a Brand Image, or Logo)

Create a Brand Image, or Logo
Widespread brand recognition is your goal, as
it will give your business credibility and inspire
others to spread the word about your business.
Grow your brand by placing your logo in your
business stationary, business cards, email
signatures, brochures, signs, website and
merchandising materials.

Explanation
of
Fundamentals
of
Promotion -02
(Create a Business/Professional Network)

Create a Business Network
 Meeting professionals from other, related businesses
is an effective form of business promotion, as it
provides you with opportunities…… (?)
 To learn about your competitors,
 To Ask for referrals, form mutually beneficial
partnerships in complementary industries
 To Spread awareness about your business throughout
a group of like-minded people.

Explanation
of
Fundamentals
of
Promotion -03
(Go for Advertisement)

Go for Advertisement
• Signs. You may opt for storefront signs, billboards,
marquee boards or street-side yard signs.
• Print. Choose print mediums that are suited to your
business. For example, if you run a technology parts
recycling warehouse, then you may consider placing ads
in computer classifieds and technology magazines.
• Commercials*. Television and radio commercials are
effective ways to promote your business to a broad
audience.
(*But its a relatively costly forms of advertising)

Go for Advertisement (Cont)
• Advertisements. You may pass out promotional
materials at trade shows, at store fronts, in parking
lots or in any other highly-populated areas. Some
businesses, like nightclubs and entertainment venues,
hire street crews to hand out advertisements and
attract new customers.
• Direct mail*. You may purchase mailing lists targeted
to your segment of the consumer market, then mail out
letters, brochures, catalogs or postcards.
(* Direct mail is effective when you want to provide potential customers with
paper coupons, vouchers, business cards or promotional merchandising.)

Go for Advertisement (Cont)
• Public relations (PR) firms. You may hire a PR firm
to create publicity for you in the form of news
write-ups and press releases.
• Internet*. Promoting a business online involves
setting up a business website, participating in
industry/trade forum discussions, running a blog ,
setting up accounts on social networking sites, using
pay-per-click and banner ads, listing your business
information in business directories and employing
SEO techniques.
(* Every business, regardless of its size or scope, could benefit from Internet
marketing, and many Internet marketing mediums are free to use.)

Explanation
of
Fundamentals
of
Promotion -04
(Build Synergy)

Build Synergy
 Build business partnerships with other
organizations.
 In effect, piggyback off the success of another
business.
( *it's tough to build a business partnership with an established company
when your company isn't yet established. Businesses understand the
value (or lack of value) you're giving them, and may want something in
return or simple avoid business with you in the first place.)

Explanation
of
Fundamentals
of
Promotion -05
(Create & Use Social Network)

Create & Use Social Network
 Social networks have become the new “Darling of
Advertising” because much of the legwork is
being done by dedicated fans for fREE...... ! ! ! !
 You could pay someone to advertise for you, or you
could establish a social community of fans who
advertise by word of mouth, at Little or No cost.

Explanation
of
Fundamentals
of
Promotion -06
(Offerings of Freebies)

Offerings of Freebies
 Pass out merchandise with your company's name and/or logo
on it to everyone you meet at ……
 networking events,
 trade shows,
 client meetings
and
 even personal social gatherings.
 Things like pens, magnets and calendars are good
merchandising ideas, as these tend to stay in use, and within
view, for extensive periods of time.

Explanation
of
Fundamentals
of
Promotion -07
(Developing Relationship with Customers)

Developing Relationship
with Customers
 Customers are People , not Numbers
 It is important that you put consideration and
effort into building personal relationships with
them.
 For example, when you send out a New Year
Discount Cupon each year, you not only gain
customer loyalty but you also inspire customers to
promote your business to the people they know.

Explanation
of
Fundamentals
of
Promotion -08
(Encourage the Customers to Talk)

Encourage the Customers to Talk
 Encourage customers to talk about their experience
using your business.
 There is no tool more powerful than people talking with
their family members or friends about your product or
the quality of your work.
 If your customers are fully satisfied then you should
ask them to refer you or your product to their family or
friends.

Encourage the Customers to Talk
(Cont)
 It is important to realize that your customers may not
do so automatically and sometime a little poke requesting
them to refer your business may work wonders.
 GO AHEAD, BE BOLD and ask for more work …… 

Business Promotion Strategy (Marketing Strategy)

Business Promotion Strategy (Marketing Strategy)

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