The document discusses how real estate markets are changing and making it more difficult for brokers to find and retain talent. It emphasizes that brokers must focus on the basics of recruiting and developing agents in order to be successful. Specifically, it recommends that brokers properly assess candidates' skills, provide proof of how their company can help agents succeed financially, and listen to agents' needs through a thorough interview process. The document promotes a real estate sales simulator and recruiting assistance from AlignMark to help brokers improve their recruiting.

2. generally always survive and those that survive are the ones that keep the basics as part of their initiatives while they continue to move their companies forward. The strongest

4. Changes in Today's Market At AlignMark, Inc. we are a Human Resources company with over 30 years experience helping companies grow. As recruiting specialists we are seeing tremendous changes in real estate markets everywhere. Brokers have stopped doing the basics and are struggling with listings and sales and more importantly they struggle to hire and retain qualified talent. A record number of Real Estate companies are cutting expenses way back, closing doors, while merges and acquisitions are becoming less noticeable and agents are struggling to survive and feed their families.

5. Types of Agents There are two types of Agents. Those with experience and those without. Brokers always seem to want the experienced agents. Yet most often brokers are not able to recruit experienced agents successfully. Why? Because they do not know how to tell their company story and how it can help the agent earn more money, nor do they really know how to coach and develop the agent for additional success and lastly they usually do not take the time to build proper relationships.

6. Bake a cake! In order to recruit an experienced agent to your company there are many things you must do. Think of baking a cake. First one needs all the ingredients, next you need to combine and mix the ingredients just right, then you must prepare the oven with the right temperature and then you must invest in a certain amount of time baking the cake to ensure a successful outcome. Once all this is done then the icing comes, but not before the cake is baked.

7. Cake Bake Theme Using the cake baking theme, how can you possibly know what a person needs without assessing their skills and talents before hiring them and promising to help them be successful? What if the ingredient you need is sugar and you mix in salt instead?

8. THE CAKE FLOPS!!!!!

9. Alignmark can help you! In real estate sales some of the skills necessary for success are building rapport, listening and comprehension, managing the process and closing skills. A person also needs the smarts to put it together combined with the right confidence, motivation and ability to mange their time and resources.

10. How You Attract Prospects You can tell an experience agent all day long what you want to “say” to them but unless you are able to give proof of your abilities to bake a successful cake then really all you are in their eyes is a bunch of ingredients that have not come together.

11. Real Estate Simulator this is the answer!!!! www.RealEstateSimulator.com

12. Success in Interviewing Interviewing is not tell and sell it is listen and evaluate. AlignMark gives you the report, training and forms to help guide you through the entire interview process!

13. Identifying Training Needs We understand what ingredients you need for successful agents! Click graphic to see sample reports

14. Increase your agent base and improve your bottom line! Click graphic and call AlignMark today to see how we can help you!

15. CALL or Email for more about how the Real Estate Simualtor can in fact change your recruiting processes! MARIA MULL VP of Business Development (919) 372-9092 [email_address]