Essential questions start-ups should ask themselves before they... start up. These questions are about customers: relationships, upsetting, reviews, attitude, tone of voice.

1. 8KILLER QUESTIONS
EVERY START-UP
SHOULD ASK ABOUT THEIR
CUSTOMERS.
BRAND ARTILLERY

2. When your business is in start-up mode,
the cement is wet.
The core values that will guide
its character and actions are
still being installed.

3. The decisions you make at the start
of the journey will have far-reaching
consequences as you grow.
Now is the time for soul-searching.
Now is the time for killer questions.

4. DO YOU SEE YOUR CUSTOMERS AS
EVER-CHANGING AND ALWAYS
CHURNING?
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5. DO YOU SEE YOUR BRAND AS A
‘TRUSTED GUIDE’ OR AN
‘UNDERSTANDING FRIEND’?
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6. DO YOU WANT TO CONSTANTLY
UP-SELL CUSTOMERS OR ARE YOU
HAPPY WITH A FAIR RETURN?
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7. WILL YOUR BRAND BEHAVE WITH
AUTHORITY AND PRACTICALITY
OR FRIENDLINESS AND
ACCESSIBILITY?
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8. ARE YOU STYLISH OR DOWN
TO EARTH, WARM OR
COOLLY PROFESSIONAL?
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9. WILL YOU STRIVE TO BE
ERROR-FREE IN YOUR
COMMUNICATIONS,
OR TOLERATE TYPOS AND
THE OCCASIONAL LAPSE?
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10. IS YOUR BRAND A GLOBAL BRAND
THAT WILL CHEERFULLY DEAL
WITH ANYONE ANYWHERE, OR DO
YOU PREFER YOUR CUSTOMERS
CONVENIENTLY LOCAL?
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11. HOW WILL YOU DEAL WITH
COMPLAINTS OR BAD REVIEWS?
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12. Best of luck with your new venture -
We hope this helps.
(If we can help you articulate your values,
or you need creative advertising, just ask.)
MEANWHILE, WHY NOT FOLLOW US ON TWITTER? @BRANDARTILLERY
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© Brand Artillery 2016
© Brand Artillery 2017