2. History of Canon
Precision Optical Industry leader was Takeshi Mitarai who in 1945 produced
commences for the midrange J II focal-plan-shutter camera. In 1946 the Ginza Camera
Service Station opens, and the Canon S II introduced, receiving great acclaim from
ranking officers in the Occupation Forces and Foreign buyers in Japan. Furthermore in
1947 The Company becomes canon Camera co.inc and the Government designates
Canon cameras priority exports when Japan resumes export activities.
In 1933, Canons predecessor was founded in Roppongi, Minato-ku, Tokyo to conduct research into
cameras. In 1934 Kwanon was the first 35mm focal-plate-shutter camera to produced it as a
prototype, the company then in 1935 they filled for registration of the Conon trademark. The Hansa
Canon, which was a 35mm focal-plate-shutter camera was introduced in 1936, then in 1937,
Precision Optical Industry, Co. Ltd was founded. In 1940, Japan's first indirect x ray camera was
developed. Production began in 1945 for the midrange J ll focal-plate-shutter camera. The Ginza
Camera Service Station opened in 1946, the Canon S ll was also Occupation forces and foreign
buyers in Japan.
The values Canon have been them
• Ideals
• Trust & innovation
• Equality: men-women
• Sponsorship
Canons target audience is now aimed
towards 35- and 16-year-olds to further
promote their product. Promoting it
towards a youthful and adventurous
audience they are more likely to get
their product out wider through
teenage audience and with doing so
they'll be able to see more complex and
different compared to 30+ year olds
Canon had placed TOP 3 patient holders for the last 30 years
3. Canon
These are also some of Canon's values, which
is a larger proportion and variation
This is an explanation of what their values are. For example,
in "What We Value" is basically how and what their product
(canon) can produce and how it can / could influence
people to use the cameras and see what they can create
with their creativity
Canons Visions
Canon are trying to constantly exploring new
ways to express feeling, adventure and
imagination through an image. Furthermore,
their visons inspires them to improve
Canons the world’s imaging trade name
(Canon), are certainly committed to driving
advanced technologies and
celebrate their innovation. Furthermore, the
reason they are always innovated is because
they always want to be a head of the
competition, so the possibility doesn’t accrue
that they don’t produce something worse than
their previous product
4. Who is the audience?
Canons target audience is now aimed towards 35 and 16 yearolds to further promote their product.
Promoting it towards a youthful and adventurous audience they are more likely to get their product
out wider through teenage audience and with doing so they'll be able to see more complex
and different compared to 30+ year olds
By targeting a younger audience Cannon may be albe to build a base of customers who are lifelong
cannon users which can influence other youthful people to start using cannons products, especially
with them being young makes it more interesting because they are more creative and create more
interesting things than people who have been using canon for years. With having a youthful
audience its inspiring & motivational towards the younger audince so they can see what potential
they have to create new and bizzare products
6. On this poster of the advertisement the
designer has placed the camera in the eye
of the chameleon which has very good
eyesight and not only that they can change
between both monocular and binocular
vision. Furthermore, the chameleon is
looking at you and the background is
blurred which is telling us that the lens of
the camera is exactly like the chameleon
eyesight.
The designer has made sure that the
"Canon Redefine your FOCUS" is the one
of the things that catches your eye aswell
as the chameleon and it has done that by
bluring the background out making them
the prime thing that’s is focused on.
7. On this advertisement of the canon camera I blurs out the background to make us focus on the camera what has
been placed in front of us, the reason why is because they are showing that the canon camera can take very
good quality pictures as if you were there taking the picture, furthermore it also shows that it can take pictures
of things that are far away like the bridge at the front and still being able to see the bridge at the back and picks
up detail very well.
8. There are a few things that I do and don’t like about this type of advertisement for the canon camera, the things I do like is
that they have used a black background to really make the camera look bold and, in your face, making all the detail really
show. Furthermore, I like how it features all the other things it has for example the 6400 IOS and the 18.0 Mega Pixels
However, what I don’t like, even though they have mentioned the great things about the camera, some views don’t always
read or understand what they mean and go for the visuals, so I would have made the background something jaw dropping
with what the camera is capable of producing. Although I like the black background it doesn’t really show what it can do.
11. What do you need to create?
What we need to create is a poster for the Canon client to promote it towards an audience
that will grasp their attention and potentially get them into making canon products
12. For my idea ill use an image of me where I was a
little overweight and then into fitness side by side
