KidoZen announced its next-generation enterprise mobile application platform in August 2014. The enterprise mobility solution features the industry’s first Mobile Data Management and Mobile Data Virtualization technologies that vastly simplify the integration, management and security of enterprise data consumed by mobile applications. Mobile development and DevOps teams can benefit from increased data control and visibility, while ensuring increased data privacy and global security.

1. KidoZen
Enterprise-ready mobile app infrastructure
For enterprises integrating mobile apps with corporate data and resources

2. Agenda
• Company overview
•Market overview
• Product overview
• What’s new?
• Customer examples

3. KidoZen At-a-Glance
Operations
• Founded: December 2011
• Employees: 25
• Offices: HQ in Miami &
development
office in BuenosAires, Argentina
• Customers: 100+
• Partners: 25 in 50 countries
• Revenue: >$10M
• Capitalization: $5M Series A
Technology
• Integrated platform that provides
enterprise-ready infrastructure for
mobile applications including:
o Mobile backend-as-a-service
o Enterprise mobile application center
o Mobile SDKs
o Mobile business analytics
o Mobile data virtualization
o Mobile data management

4. The Mobile Challenge
• Developing enterprise mobile apps requires a complex
infrastructure:
o API access to enterprise and SaaS apps and mobile resources
o Framework for defining & enforcing robust mobile security policies
o Analytics to understand app performance and problems
o Ability to access business data sources from mobile platforms
o Management that goes beyond MDM to allow policies to be
enforced down to the app and data level
o Efficient distribution of apps to your workforce

5. Enterprise Mobile Platform Evolution
1st Generation MEAPs
Focus on providing end-
to-end, design-to-
management tools and
infrastructure for
building enterprise
mobile apps.
2nd Generation mBaaS
Platform for
providing
infrastructure for
designing and
operating
backend/SaaS
systems.
3rd Generation
Platform
Integrated platform
providing enterprise-
ready infrastructure
for mobile apps.
KidoZen

6. The KidoZen Platform
• Enables backend,
management and lifecycle
capabilities
• Access and manage enterprise
data sources by applying
security policies at the data
level for mobility management
• Integrates with on-premise
and SaaS systems
• Public, hybrid, private cloud

7. What’s New?

8. Mobile DataVirtualization
• Creates virtual representation
of data sources used by mobile apps
• Exposes data as API via Open Data
Protocol
• Easier to integrate apps with
multiple data sources without
o Knowing where data resides or enterprise
system syntax
o Having to update code when back-end changes

9. Mobile Data Management
• Security and access control over mobile business data
• Extend mobile device/app management capabilities to the data
level
• Mobile-first, context-aware security policies
• Control data access at policy level by:
o Device type or status
o Data source
o User location

10. Geo-location Mobile Data Policies
Require Dual Factor Challenge
if Accessed
Outside North America

11. Network-Based Mobile Data Policies
Require EncryptionWhen Accessed from
an AT&T Network

12. App-Based Mobile Data Policies
Accessed by theTop Order App –
Require Dual Factor Challenge if
Accessed From Other Apps

13. Device-Based Mobile Data Policies
No Access from Jail
Broken Phones

14. Sample Customers

15. Retail
Challenge
• Leverage mobile technology to increase customer
engagement, satisfaction and brand loyalty
• Use tablets and smartphones for customer engagements —
such as product demonstrations, in-depth product
information and prices
Business Impact
• Ability to view real-time inventory, store by store
• Cross-platform availability for customers, store employees
and management
• In-store inventory location directions
• Push notification on arrival of out of stock items
• Prizes, awards
Why KidoZen
Backend
• Active Directory
• Logging, Analytics, Crash Log Management
Development Tools
• Xamarin
• HTML5
Connectors
• Oracle
• SAP
• SOAP/REST

16. Logistics
Challenge
Increase efficiency, improve asset management and reduce fuel
costs by providing mobile workers and management with
access to real-time, actionable information.
Business Impact
• Daily route optimization
• Real-time updates of route changes via push notifications
• Status reporting of driver pickups and deliveries
Why KidoZen
Backend
• External Identify Management – SAMLP, etc.
• Logging, Analytics, Crash Log Management
Development Tools
• Xamarin
• HTML5
Connectors
• SalesForce.com
• MySQL

17. Thank you!
www.kidozen.com