1. Emerging Cloud Computing Models:
Introducing the Mobile-First Cloud
Jesus Rodriguez
KidoZen, Inc

2. About Me
• Hackerpreneur
• Co-Founder KidoZen, Inc
• Co-Founder Tellago, Inc
• Advisor to software companies(Microsoft, Oracle….)
• Board member
• Speaker, Author
• http://jrodthoughts.com
• http://weblogs.asp.net/gsusx
• http://kidozencom

3. Agenda
• The challenges of building mobile apps
• Introducing the mobile-first cloud
• Mobile-First cloud in action

4. A Quick Story of Building
Mobile Solutions

5. Mobility is Hot

6. And Obvious

7. We Can Build Apps
I want an
app!

8. And Be Rock Stars

9. After All….

10. We Have Great Mobile Development Stacks

11. Let’s Build Mobile Solutions

12. Not So Fast

13. Just a few things to consider…

14. Every mobile apps needs
backend

15. Storing Data

16. Mobile identity management

17. Cross platform push
notifications

18. Integration with cloud
services

19. Integration with enterprise
systems

20. Consistent management
experience

21. In other words…
You need something like….

22. A mobile middleware?

23. How about a mobile-first
cloud?

24. Introducing the mobile
backend as a service

25. Enable backend to mobile
apps in the form of cloud
services

26. Abstract the complexities of
mobile backend using a
consistent development and
management experience

27. mBaaS= Cloud-Mobile
Services + Mobile SDKs +
Management Console

28. mBaaS != PaaS

29. PaaS are not mobile-first
platforms

30. Mobile-first?

31. App centric infrastructure

32. MBaaS App = Services
(Compute) + Infrastructure
(Storage)

33. MBaaS services must be
context-aware(ex: location)

34. MBaaS should focus on
simplify the development and
management of mobile apps

35. MBaaS should support native
mobile services (ex: push
notifications, SMS)

36. Build
Use Cloud
Services
Deploy Run
PaaS
Build
Use Cloud
Services
Deploy Run
Mobile RuntimeMBaaS
Different Lifecycles

37. IaaS
Paas
MBaaS
MBaaS

38. Consumer MBaaS vs.
Enterprise MBaaS

39. Security
Twitter,
Facebook
Active
Directory,
Salesforce.co
m
Services
Geolocation,
Gaming
Enterprise
Systems APIs
Cloud Types
Public
Public,
Hybrid,
Private
Tenant Model
Tenant => 1
App => Users
Tenant =>
Users =>
Multiple
Apps
Distribution
Public App
Stores
Corporate
App Stores,
Integrated
with MDM
technologies
Consumer
MBaaS
EnterpriseM
BaaS
Consumer vs. Enterprise MBaaS

40. The Platforms
Consumer B2B B2C

41. MBaaS = Mobile-First Cloud

42. But Mobile-First Cloud
Sounds Cooler

43. MBaaS in Action

44. Data?

45. Mobile-First Cloud Pattern: Data Access
String theObject = "{JSON PayLoad}";
_application.getObjectSet("name").Save(theObject);
Storage
Service
MBaaS
Storage
Storage

46. Users?

47. Mobile-First Cloud Pattern: AD Authentication
NSString * uN=@"John Doe"
NSString * psw=@"secret"
Identity * userIdentity = [application Login:@"ADFS“
user:uN andPassword:psw];
Auth
Service
Active
Directory
MBaaS
Corp Network

48. Enterprise Systems
Integration

49. Mobile-First Cloud Pattern: LOB Integration
Var mySAP= App.Services(‘SAP’).Login({credentials});
Var mySF= App.Services(‘SF’).Login({credentials});
mySAP.Invoke(‘invokeRFC’, {parameters});
mySF.Invoke(‘GetLeads’, {parameters});
Enterprise System
Service
SAP
Connector
MBaaS
Corp Network
SF.com
Connector

50. Push Notifications

51. Mobile-First Cloud Pattern: Data Access
Var channel= _application.pubSub.Subscribe(“channel name”);
channel.Send({message});
Push Notification
Service
MBaaS

52. Events

53. Mobile-First Cloud Pattern: Events
_application.pubSub.Publish(
“channel name”, {message});
Mobile Event
Service
MBaaS
Channel
Channel
_application.pubSub.Subscribe(
“channel name”);

54. Multi-Factor Authentication

55. Mobile-First Cloud Pattern: AD Authentication
NSString * uN=@"John Doe"
NSString * psw=@"secret"
Identity * userIdentity = [application Login:@"ADFS“
user:uN andPassword:psw];
Auth
Service
Active
Directory
MBaaS
Corp Network
MF Auth
Service

56. The Mobile-First Cloud
Benefits?

57. Agility

58. Time to Market

59. Consistent backend across
different mobile development
platforms

60. Keep developers focus on
building mobile apps, not
infrastructure

61. Simplified Mobile Testing

62. Consistent management
experience

63. It’s a no brainer in the
enterprise

64. Summary
• The mobile-first cloud represents the future of
building mobile applications for both
consumers and enterprises
• Mobile backend as a service is the best
example of the mobile-first cloud
• MBaaS platforms enable backend to mobile
applications
• MBaaS platforms can drastically accelerate the
time to market and management of your
mobile solutions

65. Thanks
jr@kidozen.com
http://www.kidozen.com
http://twitter.com/#!/jrodthoughts
http://jrodthoughts.com
http://weblogs.asp.net/gsusx