Mobile operations management has evolved from managing devices to managing apps and data. Managing mobile business data is now the focus, as it allows real-time access to line-of-business systems via mobile apps. This involves applying context-aware and mobile-first policies to control access to data sources based on factors like geo-location, device, network, and app. An enterprise mobile middleware is needed to effectively manage business data across multiple mobile environments and contexts.

1. From MDM to MDM: From
Managing Devices, To
Apps To Data
Jesus Rodriguez, KidoZen

2. Welcome Back!!!!!!!

3. About Me
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Hackerpreneur
Co-Founder KidoZen, Inc
Co-Founder Tellago, Inc
Advisor to software companies(Microsoft, Oracle….)
Microsoft MVP, Oracle ACE
Board member
Speaker, Author
http://weblogs.asp.net/gsusx
http://jrodthoughts.com
http://kidozen.com

4. KidoZen is a next generation mobile middleware and
management platform
SaaS Enterprise
Mobile Testing
Mobile Development
Professional Services
KidoZen
On-Premise Enterprise
MDM-MAM
Telcos

5. About Today
• A quick story about mobile operations
management
• From MDM(devices) to MDM(data)
• An effective model for managing and securing
mobile business data
• We are not going to talk about
KidoZen!

6. A quick story about mobile
operations management

7. It Started When People Began Using their Smartphone
for Work

8. And The Obvious IT Answer Was: Let’s Manage the
Device

9. Technologically Trivial….

10. And Yet So Necessary….

11. The Industry Exploded….

12. And Some Incumbents Got In the Game

13. We Are Passed The Hype….

14. Something to think about:
The golden days of MDM are
behind us….

15. What happened next?

16. Organizations Started Build Apps
I want an
app!

17. And Managing Devices Wasn’t Enough…

18. The Mobile App Management Space Emerged

19. And The MDM Vendors Started Getting into the Space….

20. Something to think about:
MAM is becoming an
extension/feature of MDM
platforms…

21. So what happened next?

22. Organizations were Ready for the Next
Level of Mobile Ops Management

23. Mobile Business Data
Management!

24. It Makes Perfect Sense
Managing
Devices
Managing Apps
Managing
Business Data

25. And yet there is no solution…

26. We Can Manage Files

27. But Not Business Data

28. Why is that?

29. Enterprise mobile solutions
are just reaching the
necessary maturity level to
enable the management and
security of business data

30. Enterprise Mobile Maturity vs.
Management Granularity

31. Mobile Solutions
Market Maturity
Mobile Ops Management
Granularity

32. Mobile connectivity to line of
business systems remains a
challenge for most
organizations

33. Something to think about: An
enterprise mobile
middleware is required to
enable the management and
security of mobile business
data

34. A simple management and
access control model for
your mobile business data

35. The DNA of Mobile Business Data Access
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Mobile App-to-LOB real time access
LOB-Mobile App event based access
Geo-aware
Context-aware (network, carrier)
Data cached in the cloud
Data cached in the device
Small data sets

36. How to manage my mobile
business data?

37. Mobile Business Data Management
= Mobile Data Sources +
Context-aware-mobile-first policies

38. A Mobile Data Sources is the
unit of data accessed by your
enterprise mobile apps

39. Context-Aware Mobile-First Data-Policies
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Geo-location based policies
Device based policies
App based polices
Network based policies
Mobile client based policies

40. Geo-location Based Mobile Business Data Policies
SAP
Accounts
• Require dual factor
challenge if
accessed outside
North America

41. Device-Based Mobile Business Data Policies
SalesForce • No accessed from a jail
broken iPhone
.com
Leads

42. Network-Based Mobile Business Data Policies
Siebel
Opportunities
• Require encryption
when accessed
from an AT&T
network

43. App-Based Mobile Business Data Policies
Oracle
EBS
Orders
• Can be accessed by
the top order
application
• Require dual factor
challenge if accessed
from any other app

44. Compliance Mobile Business Data Policies
EPIC Patient
Records
• Require HIPAA
compliance
communication and
can’t be accessed from
Windows Phone devices

45. Other Interesting Capabilities
• Mobile data analytics
• MDM-MAM-MDM end to end management
experience
• “Data in device” management

46. Imagine if…We could extend
our enterprise mobile app
store with the data sources
your mobile apps are using!

47. If you had that type of mobile
data management solution….

48. How Much Would you Really Care About
Devices and Apps
Managing
Devices
Managing Apps
Managing
Business Data

49. Something to think about:
Effectively managing your
mobile business data is the
ultimate goal of a mobile
operations infrastructure

50. Summary
• Enterprise mobile operations management has evolved
from the management of devices to apps to data
• Mobile business data management is the crown jewel of
enterprise mobile management
• Mobile business data management is about applying
context-aware-mobile-first policies to mobile data sources
• An enterprise mobile middleware infrastructure is required
to effectively manage your mobile business data

51. Thanks
jr@kidozen.com
http://www.kidozen.com
http://jrodthoughts.com
http://twitter.com/#!/jrodthoughts
http://weblogs.asp.net/gsusx