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C O N F I D E N T I A L 
Improving Sales Productivity
•Leading provider of IT sales and marketing intelligence solutions 
•Unique IT intelligence research capabilities with in-house primary and secondary research teams 
•Owned by Virgo Capital, Private Equity firm focused on software and tech-enabled services 
iProfile Company Overview 
Customers:
Sales Intelligence Requirements 
3 
Contact Intelligence 
•Who are the key IT decision makers? CISO, Director of Security? 
•Who are the primary influencers in IT? 
•What are their backgrounds/bios? What are the reporting relationships? 
•What is their contact information? 
Technology Intelligence 
•Do they already have a solution in place? Which competitors? 
•What major technology applications are in use? What are the integration challenges? 
•Is this a priority? Is there a budget? 
•What are some of their recent IT purchases? 
Confidential and Proprietary Information of iProfile. Do Not Distribute.
Sales Intelligence for Technology Vendors 
iProfile Sales Intelligence covers the IT organizations at the largest companies around the world 
4 
Decision Makers 
- 700k contacts 
- Direct contact info 
- Biographies 
- Title and responsibilities 
Org Charts 
- IT divisions - Heads of Lines of Business - Executive Management 
Technology 
- IT Budget and Footprint - IT Vendors - Major IT Initiatives 
Sales Triggers 
- M&A Activity -Earnings reports - Account updates - Contact changes - Public news & press releases 
Confidential and Proprietary Information of iProfile. Do Not Distribute.
iProfile Coverage Comparison 
Regions 
# of Companies 
# of Total Contacts 
NA 
Enterprise 
4,000 
267,752 
MM 
8,627 
201,517 
SMB 
44,536 
71,070 
EMEA 
Enterprise 
1,390 
83,737 
MM 
2,513 
10,938 
SMB 
12,092 
16,827 
APAC 
All regions 
600 
25,479 
LTAM 
All regions 
174 
7,493 
Total 
73,558 
684,813 
•iProfile’s total available access = 73,732 companies; 684,000+ contacts
Our research is available through a standard web user interface 
Web UI 
Integration with popular CRM’s 
Our research is available within Salesforce.com or through direct integration with your intranet 
Primary delivery methods 
6 
Confidential and Proprietary Information of iProfile. Do Not Distribute. 
PDF 
Our research is available through PDF downloads for offline viewing
Proprietary Research Process 
•Data Mining 
–Extensive use of web crawlers and automation technologies to parse company documents, industry research, trade journals 
•1 to 1 Phone Conversations 
–Phone calls, interviews and surveys to verify and source contact details, responsibilities, key initiatives 
•Maintenance and Quality Control 
–Rigorous verification processes through in-house research analyst team of 50+ with expertise in technology 
8 
Contact Verification 
Phone Interviews 
Surveys 
Confidential and Proprietary Information of iProfile. Do Not Distribute.
Global Coverage 
The iProfile Advantage 
Only sales intelligence vendor that can offer true Global coverage for Enterprise and Mid-Markets accounts 
Dedicated Analyst 
Each customer is assigned dedicated research analysts who are 
available 24x5 
Advance Searching 
Users can search by Technologies and Vendors, as well as typical parameters such as Name, Title, Job Level, Company, Industry, Revenue and Employee Size 
Linkedin Integration 
Linkedin integration allows reps instance access to contacts Linkedin pages for addition contact research 
Org Charts 
Org charts, IT Budgets and Technology Deployments make us the vendor of choice for technology leaders such as IBM, Tripwire, and HP 
Technology 
iProfile offers detailed information on the technologies deployed and contacts responsible for them 
Salesforce.com 
Native Salesforce.com application SalesIQ™ delivers intelligence within your CRM environment 
Sales triggers 
Access to iProfile customizable sales alerts, pushes relevant sales triggers and contact/account updates daily to your inbox

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Sales Intelligence for Technology Vendors

  • 1. C O N F I D E N T I A L Improving Sales Productivity
  • 2. •Leading provider of IT sales and marketing intelligence solutions •Unique IT intelligence research capabilities with in-house primary and secondary research teams •Owned by Virgo Capital, Private Equity firm focused on software and tech-enabled services iProfile Company Overview Customers:
  • 3. Sales Intelligence Requirements 3 Contact Intelligence •Who are the key IT decision makers? CISO, Director of Security? •Who are the primary influencers in IT? •What are their backgrounds/bios? What are the reporting relationships? •What is their contact information? Technology Intelligence •Do they already have a solution in place? Which competitors? •What major technology applications are in use? What are the integration challenges? •Is this a priority? Is there a budget? •What are some of their recent IT purchases? Confidential and Proprietary Information of iProfile. Do Not Distribute.
  • 4. Sales Intelligence for Technology Vendors iProfile Sales Intelligence covers the IT organizations at the largest companies around the world 4 Decision Makers - 700k contacts - Direct contact info - Biographies - Title and responsibilities Org Charts - IT divisions - Heads of Lines of Business - Executive Management Technology - IT Budget and Footprint - IT Vendors - Major IT Initiatives Sales Triggers - M&A Activity -Earnings reports - Account updates - Contact changes - Public news & press releases Confidential and Proprietary Information of iProfile. Do Not Distribute.
  • 5. iProfile Coverage Comparison Regions # of Companies # of Total Contacts NA Enterprise 4,000 267,752 MM 8,627 201,517 SMB 44,536 71,070 EMEA Enterprise 1,390 83,737 MM 2,513 10,938 SMB 12,092 16,827 APAC All regions 600 25,479 LTAM All regions 174 7,493 Total 73,558 684,813 •iProfile’s total available access = 73,732 companies; 684,000+ contacts
  • 6. Our research is available through a standard web user interface Web UI Integration with popular CRM’s Our research is available within Salesforce.com or through direct integration with your intranet Primary delivery methods 6 Confidential and Proprietary Information of iProfile. Do Not Distribute. PDF Our research is available through PDF downloads for offline viewing
  • 7. Proprietary Research Process •Data Mining –Extensive use of web crawlers and automation technologies to parse company documents, industry research, trade journals •1 to 1 Phone Conversations –Phone calls, interviews and surveys to verify and source contact details, responsibilities, key initiatives •Maintenance and Quality Control –Rigorous verification processes through in-house research analyst team of 50+ with expertise in technology 8 Contact Verification Phone Interviews Surveys Confidential and Proprietary Information of iProfile. Do Not Distribute.
  • 8. Global Coverage The iProfile Advantage Only sales intelligence vendor that can offer true Global coverage for Enterprise and Mid-Markets accounts Dedicated Analyst Each customer is assigned dedicated research analysts who are available 24x5 Advance Searching Users can search by Technologies and Vendors, as well as typical parameters such as Name, Title, Job Level, Company, Industry, Revenue and Employee Size Linkedin Integration Linkedin integration allows reps instance access to contacts Linkedin pages for addition contact research Org Charts Org charts, IT Budgets and Technology Deployments make us the vendor of choice for technology leaders such as IBM, Tripwire, and HP Technology iProfile offers detailed information on the technologies deployed and contacts responsible for them Salesforce.com Native Salesforce.com application SalesIQ™ delivers intelligence within your CRM environment Sales triggers Access to iProfile customizable sales alerts, pushes relevant sales triggers and contact/account updates daily to your inbox