The current enterprise mobile market is fragmented, but is evolving towards a next generation mobile platform. The next-gen platform will consolidate capabilities across the enterprise mobile ecosystem, including mobile backend as a service, mobile device management, mobile app development, testing, distribution, performance monitoring, and more. This will help address new enterprise requirements as the market shifts away from traditional MDM solutions towards more open and integrated platforms.

1. What’s Next for Enterprise
Mobility?
Jesus Rodriguez, KidoZen

2. About Me
• Hackerpreneur
• Co-Founder KidoZen, Inc
• Advisor to software companies(Microsoft, Oracle….)
• Board member
• Speaker, Author
• Investor
• http://jrodthoughts.com
• http://weblogs.asp.net/gsusx
• https://twitter.com/jrdothoughts
• http://kidozen.com

3. ABOUT KIDOZEN
COMPANY
 ENTERPRISE MOBILE-FIRST PLATFORM as a SERVICE (PaaS)
 Headquarters: Miami, FL
 DevelopmentCenter: BuenosAires,Argentina
 Privately Held –
 SeriesA of $5 Million – November 2013 –Third PointVentures
WHATWE PROVIDE
 Enterprise Mobile Backend as a Service API
 Mobile SDKs
 Mobile Enterprise Application Center
 HTML 5 Hosting
 Mobile DataVirtualization
 Analytics
CUSTOMERS
HIGHLIGHTS
• Large Number of EnterpriseAPIs
• Public, Private, Hybrid Cloud & On-
Premise
• Capability to Access and Manage
Enterprise Data SourcesAllowing IT
Managers to Apply Security Policies at
the Data Level for Mobility
Management.
• 80+ Customers – Growing to 100 by
mid-2014
• Pricing starting at $5k/10M API
Calls/10K Users/200GB Store per
Month

4. MOBILE ENTERPRISE
APPLICATION
PLATFORM
(MEAP)
FOCUS ON PROVIDING
END TO END, DESIGN-
TO-MANAGEMENT
TOOLS AND
INFRASTRUCTURE FOR
BUILDING ENTERPRISE
MOBILE APPS
ENTERPRISE MOBILE
BACKEND AS A
SERVICE
(EmBaaS)
PROVIDES A
PLATFORM FOR
PROVIDING
INFRASTRUCTURE FOR
DESIGNING AND
OPERATING
BACKEND/SAAS
SYSTEMS
ENTERPRISE
MOBILE PLATFORM
AS A SERVICE
(EmPaaS)
MOBILE-FIRST/CLOUD
ENABLED FROM
THE GROUD UP
ENTERPRISE MOBILE PLATFORMS - AN EVOLUTIONARY PATH
KidoZen
“We believe that the
company’s product vision is
consistent with the next
stage of enterprise
mobility, where data-level
access and management
will be a key capability to
provide IT managers with
additional tools to apply
security policies”
Yankee Group

5. 80 customers in
12 countries
Canada
United States
AustraliaSouth Africa
Taiwan
Philippines
Argentin
a
Egypt
Kuwait
Saudi Arabia
UAE
Mexico
India
Malaysia
Singapore
Indonesia
China
Europe
Austria
Belgium
Czech Republic
France
Germany
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Portugal
Slovakia
Spain
Sweden
Switzerland
United Kingdom
Russia
GEOGRAPHIC &VERTICAL COVERAGE

6. Agenda
• Enterprise MobilityToday
• The Emergence of theThird Generation Mobile Platform
• Some Interesting Ideas…

7. Enterprise MobilityToday

8. Market is incredibly fragmented

9. Enterprise
Mobility
Ecosystem
Mobile
Device
Management
Mobile App
Management
Mobile
Enterprise
App
Platforms
Mobile
Backend as a
Service
Mobile
Testing
Mobile App
Performance
Monitoring
Enterprise
Mobile App
Stores
Mobile App
Distribution
Mobile Client
App
Platforms

10. 3 BiggerTrends
• How to development apps: Mobile client app development
platforms
• How to manage devices: Mobile device management
• End to end mobile enterprise experience: Mobile enterprise
application platform

11. Managing Devices

12. We HaveTons of Solutions ForThat

13. And MDM is a Commodity

14. Mobile App Development (Frontend)
I want an
app!

15. We Can’t Use Any More Frameworks

16. End to End Mobile Experiences

17. MEAPs

19. Market is Changing…

20. The emergence of the third generation
enterprise mobile platform…

21. Gen 1: MEAPs & MDM
Gen3: Innovation, large number of
platforms
MbaaS,Testing, Distribution, APM,
Security, MAM….
Third generation enterprise mobile
platform

22. 2 main factors that will force the
transition to the next generation mobile
platform…

23. Market consolidation….

24. Commoditization of MDM…

25. New requirements from enterprises…

26. Some emerging trends to follow….

27. Next generation MDM: Simpler, less
invasive alternative to MDM
Interesting solutions: Enterproid, BlueBox

28. Mobile-First Business Apps
Interesting solutions: Expensify,
ServiceMax…

29. Enterprise mobile backend as a service:
Provide backend integration and
infrastructure to mobile apps
Interesting solutions: KidoZen,
FeedHenry, AnyPresence

30. Mobile AppWrapping
Interesting solutions: Mocana, CitrixWorx

31. Mobile App Performance Monitoring:
Operational telemetry about your
mobile apps
Interesting solutions: Crittercism, New
Relic for Mobile Apps, KidoZen

32. Mobile Identity Federation
Interesting solutions: Ping Identity, Okta,
KidoZen

33. Mobile Frontend AutomatedTesting:
Modeling and executing automated
tests against your mobile apps
Interesting solutions: Perfecto Mobile,
XamarinTest Cloud

34. Mobile App CrowsourcedTesting:
Manual testing of mobile apps
Interesting solutions: Appurify, uTest

35. Mobile DataVirtualization:Virtualize
the business data accessed by your
mobile apps
Interesting solutions: KidoZen

36. Mobile Data Management: Security and
access control policies against the data
access by your mobile apps
Interesting solutions: KidoZen

37. In-App Analytics:Telemetry about the
internal behavior of your mobile
applications
Interesting solutions: ----

38. Sensor Cloud: Extend mobile cloud
platforms to works with smart devices
Interesting solutions: ----

39. Rapid Mobile App Development:
Mockup and prototype enterprise
mobile apps in minutes
Interesting solutions: Codiqa, Apperi.io,
Trigger.io

40. Mobile Data Store…
Interesting solutions: KidoZen

41. The Mobile Enterprise Now: Rules
driven mobile interfaces
Interesting solutions: If-this-then-that,
Google Now…

42. Mobile DataVisualization:Visualize data
in a mobile-first manner
Interesting solutions: ---

43. SUMMARY
The current enterprise mobile market is really fragmented
The market is taking the initial towards a next generation mobile platform
The next-gen mobile platform is available today: just very fragmented…
The next-gen mobile platform will be an open platform that provides capabilities across
different emerging areas of the enterprise mobile ecosystem

44. Thanks
jr@kidozen.com
http://www.kidozen.com
http://jrodthoughts.com
http://twitter.com/#!/jrodthoughts
http://weblogs.asp.net/gsusx