1. Mobile Backend as a Service as
the New Enterprise Middleware

2. About Me
• Hackerpreneur
• Co-Founder KidoZen, Inc
• Co-Founder Tellago, Inc
• Advisor to software companies(Microsoft, Oracle….)
• Board member, Investor
• Speaker, Author
• http://weblogs.asp.net/gsusx
• http://jrodthoughts.com
• http://kidozen.com

3. Agenda
• A quick history of building mobile solutions
• Introducing mobile backend as a service
• MBaaS Patterns

4. A Quick Story of Building Enterprise
Mobile Solutions

5. Mobility is Hot

6. And Obvious

7. We Can Build Apps
I want an
app!

8. And Be Rock Stars

9. After All….

10. We Have Great Mobile Development Stacks

11. Let’s Build Mobile Solutions

12. Not so fast…

13. Just a few things to consider…

14. Every mobile apps needs backend

15. Storing Data

16. Mobile identity management

17. Cross platform push notifications

18. Integration with cloud services

19. Integration with enterprise systems

20. Integration with SaaS technologies

21. Consistent management experience

22. MDM, MAM integration

23. Manage and secure mobile business
data

24. In other words…
You need something like….

25. A mobile middleware?

26. A mobile middleware?

27. A Quick History of Middleware
B2B
•EAI, B2B integrations
•EDI, RosettaNet, Swift
SOA
•Service based
orchestration
•BPEL4WS, ESB, CEP
SaaS
•SaaS-SaaS, SaaS-On-
Premise based
integration
•iPaaS platforms
Mobile
•??????

28. Introducing the mobile backend as a
service

29. Enable backend to mobile apps in the
form of cloud services

30. Abstract the complexities of mobile
backend using a consistent
development and management
experience

31. MBaaS= Cloud-Mobile Services +
Mobile SDKs + Management Console

32. MBaaS != PaaS

33. PaaS are not mobile-first platforms

34. Mobile-first?

35. App centric infrastructure

36. MBaaS App = Services (Compute) +
Infrastructure (Storage)

37. MBaaS services must be context-
aware(ex: location)

38. MBaaS should focus on simplify the
development and management of
mobile apps

39. MBaaS should support native mobile
services (ex: push notifications, SMS)

40. Build
Use Cloud
Services
Deploy Run
PaaS
Build
Use Cloud
Services
Deploy Run
Mobile RuntimeMBaaS
Different Lifecycles

41. IaaS
Paas
MBaaS
MBaaS

42. Consumer MBaaS vs. Enterprise MBaaS

43. Security
Twitter, Facebook
Active Directory,
Salesforce.com
Services
Geolocation, Gaming
Enterprise Systems
APIs
Cloud Types
Public
Public, Hybrid, Private
Tenant Model
Tenant => 1 App =>
Users
Tenant => Users =>
Multiple Apps
Distribution
Public App Stores
Corporate App Stores,
Integrated with MDM
technologies
Consumer
MBaaS
Enterprise
MBaaS
Consumer vs. Enterprise MBaaS

44. The Platforms

45. MBaaS in Action

46. Data?

47. Mobile-First Cloud Pattern: Data Access
String theObject = "{JSON PayLoad}";
_application.getObjectSet("name").Save(theObject);
Storage
Service
MBaaS
Storage
Storage

48. Users?

49. Mobile-First Cloud Pattern: AD Authentication
NSString * uN=@"John Doe"
NSString * psw=@"secret"
Identity * userIdentity = *application Login:@"ADFS“
user:uN andPassword:psw];
Auth
Service
Active
Directory
MBaaS
Corp Network

50. Enterprise Systems Integration

51. Mobile-First Cloud Pattern: LOB Integration
Var mySAP= App.Services(‘SAP’).Login({credentials});
Var mySF= App.Services(‘SF’).Login({credentials});
mySAP.Invoke(‘invokeRFC’, {parameters});
mySF.Invoke(‘GetLeads’, {parameters});
Enterprise System
Service
SAP
Connector
MBaaS
Corp Network
SF.com
Connector

52. Push Notifications

53. Mobile-First Cloud Pattern: Data Access
Var channel= _application.pubSub.Subscribe(“channel name”);
channel.Send({message});
Push Notification
Service
MBaaS

54. Events

55. Mobile-First Cloud Pattern: Events
_application.pubSub.Publish(
“channel name”, {message});
Mobile Event
Service
MBaaS
Channel
Channel
_application.pubSub.Subscribe(
“channel name”);

56. Multi-Factor Authentication

57. Mobile-First Cloud Pattern: AD Authentication
NSString * uN=@"John Doe"
NSString * psw=@"secret"
Identity * userIdentity = *application Login:@"ADFS“
user:uN andPassword:psw];
Auth
Service
Active
Directory
MBaaS
Corp Network
MF Auth
Service

58. KidoZen?

59. KidoZen Pillars
• IOS
• Android
• Windows
Phone
• Windows 8
• JavaScript
• PhoneGap
• Mobile app provisioning
• Mobile app security
management
• Mobile app backend
management
• App analytics
• HTML5
application
hosting
• HTML5
application
deployment
Apps
• Time Tracking
• Event Viewer
• IIS Manager
• Expense
Report
Backend as
a Service
Mobile
SDKs
Enterprise
App Center
Hosted
HTML5
Apps
• Security
– AD Authentication
– Google ID Authentication
– Live ID Authentication
• Storage
– Object Storage
– Logging
– Configuration
• Integration
– Queuing
– Publish-Subscribe
– Service Relay
• Messaging
– SMS
– Email
– Push Notification
• Connectors
– SharePoint
– Exchange
– Salesforce.com
– Marketo
– ….

60. KidoZen LOB APIs
• Salesforce.com
• Marketo
• ShareFile
• MS Yammer
• NetSuite
• Coupa
• SugarCRM
• Podio
• MS CRM Online
• SAP
• SharePoint
• Exchange
• SOAP, REST

61. Enterprise Systems APIs
KidoZen
Your Datacenter
LOBKido Agent
LOB
SaaS
LOB Link API

62. MBaaS Benefits?

63. Agility

64. Time to Market

65. Consistent backend across different
mobile development platforms

66. Keep developers focus on building
mobile apps, not infrastructure

67. Simplified Mobile Testing

68. Consistent management experience

69. It’s a no brainer in the enterprise

70. Summary
• Backend is an essential component of enterprise mobile applications
• Integrations remains the biggest challenges of enterprise mobile solutions
• MBaaS platforms are uniquely positioned to enable the integration and middleware
capabilities required in enterprise mobile infrastructures
• There are some fundamental differences between consumer and enterprise-focused
MBaaS platforms
• Try KidoZen(http://kidozen.com ), schedule a
demo, have fun and send us some feedback!

71. We Would Like to Send you an Awesome KidoZen T-Shirt
Leave your mailing
address using the survey
included in the webinar
Or email us at
info@kidozen.com

72. Thanks
jr@kidozen.com
http://www.kidozen.com
http://jrodthoughts.com
http://twitter.com/#!/jrodthoughts
http://weblogs.asp.net/gsusx