Kia is South Korea's oldest car company, founded in 1944. It began producing vehicles in partnership with Ford in 1986 and established operations in the US in 1992. Known initially for more affordable vehicles, Kia has emphasized design since 2006 in an effort to appeal to more customers. Scion is a Toyota brand launched in 2002 to appeal specifically to Generation Y consumers. Its vehicles are sold through a simplified purchase process without negotiation and rely on unconventional marketing. Scion aims to offer affordable yet stylish transportation to younger buyers. Both Kia and Scion have experienced growth in recent years through expanded vehicle offerings and emphasis on distinctive designs, though both still face competition from other affordable yet stylish brands.