The Pike Place Senior Center is holding an Easter food drive on April 12th from 8AM to 3PM to raise awareness for homeless senior citizens and advertise the services offered by the Pike Place Senior Center. The event aims to collect 2,000 pounds of food and will target urban individuals with low to middle incomes in Seattle through promotional activities at homeless shelters, social media, and sponsorship opportunities. Contingency plans are in place in case donations are low or no one shows up to receive them. The goal is to help address the problems of homeless and food insecure senior citizens in the area.

1. PIKE PLACE SENIOR CENTER
Giving is Always in Style
Rachel Oiland
Mary Kreutz
Wilson Liu

2. TIME/PURPOSE
• April 12th Easter
• 8AM- 3PM
• Bring awareness to
homeless senior
citizens
• Advertise Pike Market
Senior Center and the
benefits offered
• Goal: collect 2,000 lbs

3. LOCATION
• Pike Market Senior
Center
▫ 85 Pike St #
200 Seattle, WA
98101-2077

4. CONSUMER
ANALYSIS
• Demographic • Psychographic
▫ Urbanicity:
Urban ▫ Lifestyle
▫ Income: Traits
Lower-Mid
▫ Income Producing ▫ In-home
Assets: Low cosmetics
▫ Age Ranges: purchase
<55
▫ Presence of Kids: ▫ Domestic
Mostly w/ Kids travel by bus
▫ Education Levels:
Some High School ▫ Read Ebony
▫ Ethnic Diversity: ▫ Watch BET
White, Black,
Hispanic, Mix ▫ Nissan
Pathfinder

5. Promotional
• Foot traffic/ Print ad at homeless shelters
▫ Million Dollar Club, DESC, Jubilee Women’s
Center
• Social Media
▫ Facebook, Twitter

8. SPONSORSHIP

10. Anticipated Unknowns
• No one shows up to receive donations
▫ Take donations to secondary location
 Downtown Food Bank
• Not enough donations
▫ Detailed outline of senior center services
▫ Refer them to the Downtown Food Bank

11. Why have this event?
• 6,000 homeless senior citizens in Seattle
• 45,000 senior citizen in need of food nationally
• Over 9 million volunteers help homeless
throughout the country
• Bring awareness to PMSC