Mario's is a luxury goods retailer that started as a shirt shop in 1937 and now has 3 stores in Portland, OR, Seattle, WA, and Tigard, OR. They are launching a new private label line called Mario's that will include women's handbags and wallets, men's bags and wallets, and travel accessories. The target demographic is upper middle class men and women aged 20-55 who seek prestige and functionality. In the short term, Mario's will focus on basic colors and silhouettes for their new private label line while maintaining premium materials like leather. In the long term, they aim to stay on top of customer preferences and technology advances to be a one-stop store for young professionals