Audi is a German luxury automaker known for producing high-quality, technologically advanced vehicles. Its marketing strategy focuses on establishing itself as the leading premium brand worldwide through effective use of product, promotion, pricing, and placement strategies. Audi develops contemporary models utilizing its "Truth in Engineering" slogan to emphasize high standards across technologies. The company promotes its vehicles through direct marketing, sales promotions, and an indirect global sales network as it continues expanding in key markets like India and Asia.

1. Marketing Strategy Of AUDI
PRESENTED BY – SOORAJ KUMAR

2. AUDI: Company Overview
• Industry - Automotive
• Founded – 25 April 1910
• Founder – August Horch
• Headquarter – Germany
• Area served – Worldwide
• Chairman – Abraham Schot
• Product – Luxury
• Total Assets - $63.680 billion

3. Marketing Strategy
• Audi is a a performance and premium car
manufacturer and its primary objective is to
become the leading premium brand in the
global market.
• To realize the aforementioned objective, the
company is making use of a wide range of mix
strategies including product strategies,
promotion strategies, pricing strategies and
place strategies.

4. Product Strategy
• Audi is known for producing only
contemporary, high quality and high-tech
cars.
• It makes use of the slogan” Truth of
Engineering” to market its products.
• slogan implies that the company must ensure
high levels in all its areas of technologies
including economy, commutability, safety, and
ecology.

5. Promotion Strategy
• the company is making use of direct marketing
strategies by offering its consumers with a
special surrounding .
• the company makes use of sales promotion
known as Happy anniversary where
consumers are provided with the opportunity
to test drive a car of their choice and identify
that which best suits them .

6. Place Strategy
• Audi promotes its products via use of indirect
sales marketing channel.
• Audi is one of the biggest brand serving its
customers throughout the world.
• Audi has made investments in India and
continues growing in Asian market.

7. Pricing Strategy
• Price is the total of all the standards that
consumers interchange for the benefits of
using or having the service or product.
• Audi aims to attract a lot of buyers to its
innovative products given their price flexibility.
• Low prices will gain the market share and after
the market share is won, the worth of Audi
will be raised.

8. Some Interesting Things of AUDI
• The company name based on the surname of the
founder, August Horch. "Horch", meaning
"listen", becomes "Audi" when translated into
Latin.
• The four rings of the Audi logo each represent
one of four car companies, banded together to
create the company.
• the first ring from the left represents Audi, the
second represents DKW, third is Horch, and the
fourth and last ring Wanderer.