August Horch founded the Audi company in 1909 in Germany after leaving another automaker called Horch. He chose the name Audi, which is the Latin translation of "Horch". Within a few years, Audi became well known in Europe for its racing successes. In 1932, Audi merged with other car companies Horch, DKW, and Wanderer to form Auto Union AG. Today, Audi is a subsidiary of the Volkswagen Group and is headquartered in Ingolstadt, Germany, where it develops advanced automotive technologies and works towards developing future mobility solutions and autonomous vehicles.

1. NAME:ROOPA SREE
COURCE:BBA
TOPICE:AUDI COMPANY

2. A decade later, after a falling-out with his partners, Horch left the company
and launched a new automaker in Zwickau, Germany.
But what to call the new company? With Horch (meaning "listen" or
"hearken" in German) already taken as a trade name, he chose its Latin
translation for his company one century ago: Audi.
Within a few years, Horch made the Audi name well known in Europe. Audi's
victories in the Austrian Alpine Rally from 1911 to 1914 bolstered the brand.
The Audi Type C 14 was especially successful and became known as the
"Alpine Conquero
August Horch

3. *In 1914, Audi Automobilwerke GmbH went public, and
the new Audi Werke AG introduced the first left-hand-drive
car in Germany in 1921, the 50-hp Audi 14 Type K.
*The Type M, with a six-cylinder engine, followed in 1923,
and the Audi Imperator, the first Audi car powered by an
eight-cylinder engine, was introduced in 1927.
*A Dane, Joergen Skafte Rasmussen, the owner of the
Zschopauer MotorenWerke, acquired a majority stake in
Audi in 1928 and folded the firm into his own company.

5. *Audi headquarters is in Ingolstadt in Germany.
*The chairman of the company is Rupert stadler.
*The head of the design department is Marc lichete.
*Ulrich hackenberg is the head of technical
development department.

6. *The slogan of the company is “vorsprung durch technik”
it means advancement through technology.
*In 1932 Audi merged with horch,dkw & wanderer to
form auto union AG.
*The parent company or owner of the Audi is Volkswagen
group .
*These companies had joint ventured and launched many
Audi model cars like Audi A1,A2,A4,R8,R10,R15 and
many sports car.

7. *The Audi company was gaining global attraction in the late
1970s and early 1980s.
*The company was renamed as simply Audi AG.
*Now, the board of directors are Prof.Rupert
stadler(C.E.O),Dr.Bernd martens(procurement),
Prof.H.C.Thomas Sigi(HR).
*Axel strotbek(finance & org),dr.dietmer
voggenreiter(marketing & sales),dr.hubert waltl(production)

8. *Audi is working hard to develop the mobility of the future and is
investing specifically in technical development.
*Audi is taking off for the moon:in the capacity of cooperation
partner Audi is supporting the german part-time scientists team in
google XPRIZE space travel competition.
*The ambitious goal is to land a rover on the moon by the year 2017.

10. AUDI rover model

11. THANK YOU