Producto Cvp
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The document discusses new product development and marketing. It describes the importance of new products in sustaining growth and profits. Various categories of new products are outlined, from new innovations to improvements on existing products. The new product development process is then explained in detail, from idea generation through commercialization. Characteristics of successful products and organizing structures for new product development are also covered. Finally, the diffusion of innovations and product life cycle models are introduced as frameworks for understanding how new products are adopted over time.
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2) It outlines the steps in the new product development process, from idea generation to commercialization.
3) It discusses factors that influence whether products succeed or fail and the importance of understanding customer needs.
4) It covers issues like adapting products for global markets and the diffusion of new products over time through different categories of adopters.
5) Finally, it explains the concept of product life cycles from introduction to growth, maturity, and decline.
Product mix ppt
Lux soap has progressed through the stages of its product life cycle in India. In the introduction stage, it focused on creating awareness of the product through selective distribution and promotional activities. In the growth stage, it expanded distribution and increased advertising to attract more customers. Currently in maturity, Lux offers differentiated products and higher prices to maximize profits while maintaining market share through brand advertising featuring celebrities.
Haier Ceiling Fan
Haier Industries produces ceiling fans, portable fans, exhaust fans, air conditioners, refrigerators and other appliances. Its mission is to improve customers' quality of life while enhancing stakeholder value. It faces competition from companies like Anchor, Havells and Usha. Haier analyzes its products using the Boston Matrix to classify them as stars, cash cows, dogs or problem children. This helps inform strategies like investing in stars with high growth potential or using cash cows' revenues to fund new product development.
New product development startegies
This document discusses principles of marketing and new product development. It covers the new product development process, including idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also discusses managing new product development through being customer-centered, team-based, and systematic. Additionally, it outlines strategies for different stages of the product life cycle, including introduction, growth, maturity, and decline. Finally, it touches on considerations for product decisions and social responsibility as well as international product and service marketing.
PRODUCT-INNOVATION
Product innovation refers to changes that improve the design, materials, functionality or user experience of a product. It helps companies stay relevant over time and is essential to long-term viability. Taking Apple's iPhone as an example, its innovative touchscreen design changed the mobile phone market and led to huge profits. Product innovation creates new products that customers want to buy, while process innovation refers to how products are manufactured and sold.
FOM-Lecture-13.pptx
The document outlines the key aspects of new product development and product lifecycle strategies. It discusses developing a new product development strategy, the major stages in the new product development process including idea generation, screening, concept development and testing, marketing strategy development, product development, test marketing, and commercialization. It also examines managing new product development through customer-centered, team-based, and systematic approaches. Finally, it reviews product lifecycle stages and strategies for the introduction, growth, maturity, and decline stages.
New Product Development & Product Life Cycle Strategies - Marketing
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
Npd
The document discusses new product development, outlining the process from idea generation through commercialization. It identifies key challenges such as high failure rates and short product lifecycles. The development process involves idea generation, screening, concept development and testing, determining marketing strategy, business analysis, product development, market testing, and commercialization. Successful new product development requires moving through each stage of the process to determine commercial and technical feasibility before a product is launched.
Marketing Management
This document discusses key concepts related to product management. It defines a product and outlines three levels of a product: core product, actual product, and augmented product. It then discusses a product's life cycle, including the introduction, growth, maturity, and decline phases. Finally, it covers product portfolio analysis and management, which involves assessing a company's product mix, improving market performance, and setting goals.
Unit 04-New Product Development.pdf
This document outlines the new product development process and considerations for managing it. It discusses:
1. The major stages in new product development including idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization.
2. How marketing strategies must change over a product's lifecycle from development through introduction, growth, maturity, and decline. Modification strategies are important in maturity to prolong the cycle.
3. Additional considerations for new product development including social responsibility, international marketing, and when to develop versus acquire new products.
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