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NEW PRODUCTS DEVELOPMENT ,[object Object]
THE IMPORTANCE OF NEW PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CATEGORIES OF NEW PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CATEGORIES OF NEW PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CATEGORIES OF NEW PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CATEGORIES OF NEW PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CATEGORIES OF NEW PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CATEGORIES OF NEW PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE NEW PRODUCT DEVELOPMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE NEW PRODUCT DEVELOPMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE NEW PRODUCT DEVELOPMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE NEW PRODUCT DEVELOPMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE NEW PRODUCT DEVELOPMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE NEW PRODUCT DEVELOPMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE NEW PRODUCT DEVELOPMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE NEW PRODUCT DEVELOPMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOMETIMES PRODUCTS STILL FAIL!  Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHARACTERISTICS OF A POTENTIALLY SUCCESSFUL PRODUCT INCLUDE... ,[object Object],[object Object],[object Object],[object Object],[object Object],DVD PORTABLE VIDEO CAMERA ,[object Object]
Companies that do succeed often share the following characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ORGANIZING FOR NEW-PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE SPREAD OF NEW PRODUCTS ,[object Object],[object Object]
THE DIFFUSION OF INNOVATION ,[object Object],[object Object],[object Object],[object Object]
THE DIFFUSION OF INNOVATION ,[object Object],[object Object],[object Object],[object Object],[object Object],Late   Majority Early Adopters ,[object Object]
MARKETING IMPLICATIONS OF THE ADOPTION PROCESS ,[object Object],[object Object]
PRODUCT LIFE CYCLE Time  Introduction  Growth  Maturity  Decline  Style Fashion Fad Sales Innovators - Early Adopters - Early Majority - Late Majority - Laggards Profits ,[object Object]
STAGES IN THE PRODUCT LIFE CYCLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STAGES IN THE PRODUCT LIFE CYCLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMPLICATIONS OF THE PRODUCT LIFE CYCLE TO MARKETING MANAGEMENT ,[object Object],[object Object]

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