The document summarizes the evaluation of a media product created by Adrian Williams. The media product is a music magazine that uses some conventions of real music magazines but also challenges conventions through its layout and design. It represents social groups of male teenagers to attract its target audience of 14-30 year olds interested in music. A music company like NME or Kerrang! might distribute the magazine. Through creating the project, Adrian Williams learned how to use tools like Blogger and Fireworks to compose magazines and portray ideas.