The Hybrid Publishing Group develops mobile-first and richmedia technologies to transform publishing from archives. The museum exhibition catalog is a key publishing platform for museums, libraries and archives — the MLA sector. Our research shows that its roles are too limiting — for the institution it’s a proof of existence, for the reader a prestige item or souvenir, and their typically low print runs hold back knowledge dissemination. Our objective is to put the exhibition catalog at the service of the museum’s digital strategy. So much research time and investment goes into these catalogs, that it warrants these publications being ‘put-to-work’ in new roles.