This document outlines a 4 phase process for keyword research: 1. Brainstorm keyword possibilities by using tools like Google Autosuggest and analytics to generate a long list. 2. Verify keywords and add related terms using Google's Keyword Planner tool. Export the results to prioritize keywords. 3. Prioritize keywords by sorting by search volume and competition, then eliminate unnecessary words to shorten the list. 4. Assign optimized keywords to specific content like pages, blogs, and videos for content creation.