The document outlines 10 steps to building an award-winning blog, including starting the blog, hiring writers if unable to commit frequently, building a team, creating a content strategy, being topical by leveraging different time zones, writing linkbait content audiences enjoy, interacting with influencers and sharing others' content, guest blogging on industry sites, speaking at conferences, and adding a competitive element. It also discusses results like increased traffic, links, social media attention, and opportunities from blogging.

1. 10 Steps to How We Built An Award-Winning Blog!
March 2012
Kevin Gibbons
Director of Strategy, SEOptimise
@kevgibbo

2. Who is SEOptimise?
@kevgibbo

3. 1) Where It All Started = Just Get Started
@kevgibbo

4. 2) If You Can’t Commit to Blogging Frequently -
Hire Great Writers Who Can!
@kevgibbo

5. 3) Build a Great Team & Get Them All Involved
@kevgibbo

6. 4) Brainstorm Ideas & Create a Content Strategy
@kevgibbo

7. 5) Be Topical – Tip: Use UK Time Difference to
Get Headstart on US Blogs = Citations
@kevgibbo

8. 6) Linkbait - Learn What Type of Content Your
Audience Likes & Write More of It!
@kevgibbo

9. 7) Interact - Connect with Influencers & Share
Content, Not Just Your Own
@kevgibbo

10. 8) Guest Blogging – Write & Promote Your
Content on Industry-Leading Blogs Too
@kevgibbo

11. 9) Take It Offline – Conference Speaking &
Meeting In Person Builds Better Connections
@kevgibbo

12. 10) Gamification – A Bit Of Friendly Competition
Never Hurt Anyone!
@kevgibbo

13. Results – what do we get from blogging?
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14. Speaking Opportunities & Media Coverage
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15. Traffic - 443,763 Visits to Our Blog in 2011
• 51.58% via search
• 21.09% via referral/social media
@kevgibbo

16. 45,897 Links from 3,402 Referring Domains
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17. Social Media Attention & Subscribers
@kevgibbo

18. Thank you
Q&A
Please follow me on Twitter: @kevgibbo
& feel free to email me: kevin@seoptimise.com
@kevgibbo