Alumni Small Shop, Social Media No Problem
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Small businesses can effectively use social media with a few key strategies. They should focus on a select few social media platforms and become experts in those. Consistency is important, as is posting high-quality pictures and videos to engage audiences. Schools presented top tips: invite people to like pages, send announcements, involve faculty, ensure accurate contact data, and leverage multiple social media platforms. Analytics help measure success.
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Alumni Small Shop, Social Media No Problem
- 1. Small Shop, Social Media—No Problem!
- 2. COVER SLIDE • Subtitle Text (delete if not used) So Little Time… So Many Apps How Do I Do It All? • Leverage your strengths • Quality over quantity • Become an expert at a few • Set realistic goals
- 3. CAN BECOME FULL TIME JOB
- 4. Facebook • Consistency is KEY • Importance of tagging • Pictures go a long way • When to boost?
- 6. LinkedIn
- 7. EverTrue
- 8. Research
- 9. Berkeley Preparatory School: Top 5 Social Media Secrets
- 10. 1.) Invite To Like
- 14. 5.) Analytics are key
- 15. Trinity Preparatory School: Top 5 Social Media Secrets
- 16. 1.) Leverage Your Faculty
- 17. 2.) Importance of Tagging
- 18. 3.) Check Your Database
- 19. 4.) Get Contact Info
- 20. 5.) Utilize Multiple Platforms
- 21. Questions? Lexy Shahnasarian shahnlex@berkeleyprep.org (813) 885-1673 X 2291 Kimberly Trammell trammellk@trinityprep.org (321) 282-2517
Editor's Notes
- How we got here- the story from Kimberly – can become a full time job Essential for alumni offices What do our offices look like Any questions along the way – different models- different offices- 2 team vs 1 team Alumni: Small Shop, Social Media—No Problem! We KNOW we need a robust social media program for our alumni. Now, how to make it work along with all of our responsibilities? Two savvy alumni professionals share how they do it and lead a discussion about new platforms on the horizon. Kimberly Hannah Trammell, Director of Alumni Relations, Trinity Preparatory School and Lexy Shahnasarian, Alumni Engagement Coordinator, Berkeley Preparatory School
- linking leverage your strengths – if you are trying out- see what alums gravitate towards - focus on a few- can become a full time job- important to maximize amount of time spent Facebook page manager application on phone - immediately notified of comments, etc. Planning - calendar -schedule posts for the week Faculty birthdays, events, giving Tuesday Hootsweet- facebook scheduleing
- Kimberly importance of consistently posting tagging people in posts and photos visuals keep alums connected to the school and what is going on - athletic events, performances, construction, retirements, alumni event photos, etc. perhaps discuss the difference between a one man shop (me) and you have alumni engagement as your primary job responsibility paying to boost certain posts - what can and can't be boosted Hashtags – reach and search
- Kimberly linked to Facebook limited # of characters (140) liking and retweeting comments about school and/or alums Keep these passwords- alumni@ Our story with volunteers – left job- can not recover password
- Lexy
- Lexy
- Lexy research on snaps and insta -sarc and president of youtube What works for your school
- How we got here- the story from Kimberly – can become a full time job Essential for alumni offices What do our offices look like Any questions along the way – different models- different offices- 2 team vs 1 team Alumni: Small Shop, Social Media—No Problem! We KNOW we need a robust social media program for our alumni. Now, how to make it work along with all of our responsibilities? Two savvy alumni professionals share how they do it and lead a discussion about new platforms on the horizon. Kimberly Hannah Trammell, Director of Alumni Relations, Trinity Preparatory School and Lexy Shahnasarian, Alumni Engagement Coordinator, Berkeley Preparatory School