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Improving Search on
GrowthHackers.com
By @andrewthompsonx
The Problem
1. Many search queries return few results

Query: ‘sean ellis’

Query: ‘ctr’

1 Result

Query: ‘retention’

1 Result
2 Results

More posts and comments exist but aren’t being returned
2. “Popular” posts aren’t ranked highest
Query: ‘uber’

Query: ‘square’

These popular posts
should be ranked higher
Users are already unable to find great GH content
The Goal
Improve search on GrowthHackers.com so users
are able to easily find content they’re looking for.
The Solution
Develop like a @leanstartup...
So we should build a search algorithm:
That’s mad… let’s rather build an MVP
Swiftype has the ideal snap-in site search

Setup in
under 1
hour
I have it working… try it out on my blog today:

Query: ‘sean ellis’
178 Results

http://www.andrewthompson.co/2013/01/improving-search-for-growthhackerscom.html
Measure

Search

Navigate

Comment

Set up a funnel to measure search completion rates
Measure

Did you find what you were searching for?

Yes

No

Ask users about their search experience
Measure

Swiftype also has analytics for searches that return zero results
Learn

Are GH users finding more of the content that
they’re searching for?
Andrew Thompson
VP of Growth, RESAAS
Six years of experience building
software, managing products &
growth hacking for startups in
Europe and Canada.
@andrewthompsonx

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Improving Search on GrowthHackers.com