The document provides guidance on selecting and maximizing third party internet marketing partners. It discusses how independent internet sites play a leading role in the consumer vehicle purchase journey. When choosing partners, dealerships should consider the partner's traffic volume, customization options, ability to estimate sales opportunities, insight provided, and business terms. Key factors include reach and exposure, the shopping experience, consideration of the dealership, customization of programs, and real-time performance insights. Flexible territories and campaigns allow dealers to defend their area while conquering new markets.
Cars.com Online CPO Insights Presentation Nov 2012Cars.com
About the study
To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.
Intenders n=590 and purchasers n=288
Women In Automotive 2016 - Dena Denman & Jessie HochhalterChristina Fowinkle
Digital Roadmap to Purchase - and the Changing Female Shopper
Consumer behavior has changed forever. Today's battle for hearts, minds and dollars is won (or lost) in micro-moments-intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. It's no surprise that consumers turn to digital - especially mobile - as they shop for a car. We will weave in some data on the female shopper micro-moments.
Cars.com Online CPO Insights Presentation Nov 2012Cars.com
About the study
To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.
Intenders n=590 and purchasers n=288
Women In Automotive 2016 - Dena Denman & Jessie HochhalterChristina Fowinkle
Digital Roadmap to Purchase - and the Changing Female Shopper
Consumer behavior has changed forever. Today's battle for hearts, minds and dollars is won (or lost) in micro-moments-intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. It's no surprise that consumers turn to digital - especially mobile - as they shop for a car. We will weave in some data on the female shopper micro-moments.
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
Shopper behavior change is accelerating and the front porch is becoming the new store shelf. In this new retail paradigm, relevancy depends on great content that helps shoppers along the path-to-purchase.
I wrote this article for SES Magazine under the byline of executive leadership, showing how Groupon and group buying use a business model that works for some, not all.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
Shopper behavior change is accelerating and the front porch is becoming the new store shelf. In this new retail paradigm, relevancy depends on great content that helps shoppers along the path-to-purchase.
I wrote this article for SES Magazine under the byline of executive leadership, showing how Groupon and group buying use a business model that works for some, not all.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
List of Parallel and Distributed System IEEE 2014 Projects. It Contains the IEEE Projects in the Domain Parallel and Distributed System for the year 2014
This presentation is from our Recruiting, Placing and Inducting Volunteers webinar and talks about good practice when recruiting, placing, and inducting volunteers into your organisation and offers some tips for how you can ensure you appropriately match volunteers to roles.
How Lead Loyal are Women Car Buyers? And why it's important to care
In this session, Scott Pechstein, VP of Sales and lead trainer for Autobytel Inc., highlights the buying motivations of today?s women car buyers and tips to help retailers improve lead loyalty, enhance customer service, and ultimately sell more cars to women consumers.
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising researc.
SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
IS20G15 - (Almost) Everything I Learned About Leadership, I Learned From My D...Sean Bradley
(Almost) Everything I Learned About Leadership, I Learned From My Dad presented by Tracy E. Myers, CMD
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Succe...Sean Bradley
Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Success presented by L.A. "The Blind Master" Williams
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - How To Generate High-Quality & Cost Effective Traffic by Utilizing ...Sean Bradley
How To Generate High-Quality & Cost Effective Traffic by Utilizing the #1 Social Media Platform: TikTok - Tianna Mick & Jazmin Thadani
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Positioned For Growth™: A Proven Strategy to Modernize Your Busines...Sean Bradley
Positioned For Growth™: A Proven Strategy to Modernize Your Business and Achieve Record Revenue presented by Cory Mosley, CSP
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Lights, Camera, Traction! Closing More Deals with the Power of Vide...Sean Bradley
Lights, Camera, Traction! Closing More Deals with the Power of Video presented by Margaret Henney
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
Leveraging Customer Intelligence: Revolutionizing Automotive Customer Experience with Data presented by Ben Chodor
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Vehicle Lifecycle Management is the Next Horizon, Are You Ready? - ...Sean Bradley
Vehicle Lifecycle Management is the Next Horizon, Are You Ready? presented by Danny Zaslavsky
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
Dealers spend OVER $1 billion per month ($65,000 per month x 16,500+ franchise dealerships) on marketing, advertising, and lead generation. But often, there isn't a solid strategy in place to actually engage and convert these opportunities.
Sean V. Bradley has spent the last 23 years pioneering automotive internet sales and business development. He has helped 3,700+ dealerships generate over $1.5 billion in additional revenue, utilizing his unique lead follow-up and engagement strategy.
In this 50-minute session, Sean will:
1. Answer the questions:
What is the best infrastructure to handle Internet, phone, and BDC leads to yield the HIGHEST closing ratio and gross?
Is it showroom sales consultants or BDC reps?
How many reps do you need to handle X number of leads?
2. Cover lead handling/follow-up strategies for each of the main lead classifications:
- New Car
- Used Car
- Special Finance
3. Give you the most effective CRM Strategy that will immediately increase your engagements and conversions - Show you powerful new ways to follow up with your leads and opportunities that will double, triple, and even quadruple your engagements
- Social Media DMs
- Facebook
- Instagram
- Whats App
- LinkedIn
- TikTok
- Venmo
- Cash App
- Video Email and Video Text Messaging
4. Sean will also break down how Bob Ruth Ford's Internet Department went from 75 units per month to 320 units per month in a location with only 2,500 residents!
Digital Dealer Tampa May 2023 (Crissy & Tianna)Sean Bradley
In this session, Crissy Burton of Hubler Automotive Group, one of the highest-performing sales professionals, will share her proven tips and formula for success! She will discuss how you/your sales team can build a pipeline and increase business from new and repeat customers.
In this fireside-style chat with Tianna Mick, Crissy will discuss how she consistently breaks sales records at the dealership. Walk away with a proven formula to attract customers to the dealership and close more sales. This formula has helped Crissy to sell 74 units on the showroom sales floor with no assistants and all special finance customers by cultivating relationships.
You will learn:
1. How sales personnel can achieve work/life balance while having a successful career in automotive
2. How to build a personal brand that drives more traffic into the dealership and increases sales
3. How to use Instagram and Facebook Marketplace listings to attract potential customers
4. Special finance secrets and strategies to implement at your dealership
Call 856-546-2440 or Text 610-607-3231 to set up a time to meet with the Dealer Synergy Team at the Dealer Synergy Book at Digital Dealer Tampa May 1st - 3rd, 2023!
MasterClass - How to Properly Qualify & Utilize a Needs Assessment WorksheetSean Bradley
Dealers, Managers, and Car Sales Professionals:
How frustrating is it to know that you’re burning through ups?
I mean, you have the people at your dealership, or at least in your CRM.
However, for some reason, too many of these deals aren’t closing.
NADA says that the number one reason people don’t buy cars is because they have landed on the wrong car. They've landed on the wrong car because we haven’t properly qualified the Prospect.
How would you like an established automotive expert, Sean V. Bradley CSP, to show your entire sales team:
How to properly qualify prospects so they’re not wasting time at the dealership
How to get more money down so that your deals are more profitable than ever
The biggest mistake car people make which lands prospects on the wrong car and how to avoid it.
If this is something you’d like your team to master, then register them for this online training hosted by Dealer Synergy called:
‘How to Properly Qualify and Utilize a Customer Needs Assessment Worksheet’
Our dealer clients who are currently using this system rave about how productive it has made their sales team, so if this is something that sounds like it would help your dealership, then click here to register your team now!
P.S. To be transparent, many of our Dealer Synergy clients admitted to feeling desperate, frustrated and discouraged before implementing this system; so please don’t let your team miss this master class!
MasterClass - How to Properly Qualify & Utilize a Needs Assessment Worksheet
Kevin Hunt "How to Set Up and Maximize Your Third Party Providers"
1. Pg. 50
How to Set Up and
Maximize Your Third
Party Providers
Kevin Hunt
Vice President of Sales
Dealix
2. Extending your
Internet Reach
A guide to selecting your Independent Internet
Marketing Partners
Kevin Hunt
VP, Sales – Dealix
3. Agenda
1 Extending your Internet reach - Making the case for
the Independent Internet
2 Selecting your Independent Internet Options
3 Maximizing your ROI on the Independent Internet
4 Summary – Q & A
4. Where Are Today’s Consumers?
Independent review sites for unbiased info
Mobile sites on their Smartphones or Tablets while
watching TV
OEM sites… as many as six or more
Search Engines are used throughout the day and
returned to throughout their search
Independent automotive internet sites like KBB.com,
AutoTrader.com, Cars.com, UsedCars.com, or a portal
like AOL, Yahoo!, and many more
Research on blogs, social sites, and through
interactions with friends and family
5. Who Are You Comfortable Turning Away?
How Well do You Know Your Area Shoppers?
When thinking about a new or used car shopper, they fall into several categories:
Gender Various Lifestyles Economic Factors
First Time
Brand Loyalist
Brand Defector
Age/Generation Budget Buyer Type
Is it fair to think that all these different buyer types shop on only 1 or 2 websites?
6. Are You Hurting Sales by Being Too Selective?
With So Many Online Choices, Which One is Best?
You might be surprised to hear our answer: ALL of them!
7. What’s the Consumer Journey look like?
• “Independent” internet sites play a leading role in the consumer journey.
• Question… What would happen if YOUR DEALERSHIP were NOT present on
independent internet sites, when a consumer is considering which vehicle to
purchase and which dealer to buy it from?
8. JD Power Leads Submission Data
• Share of online car buyers who submit leads has remained stable in the high 20’s for many
years.
• Identical behavior of online shoppers under 30 and in 30’s indicates that lead submission rate
will not change in near future.
• What would happen if my dealer did not receive these sales opportunities?
AIU: Automotive Internet Usage
9. Some insight on lead handling…
2012 Dealix Study – Quick Background & Methodology
• Goal was to develop deeper insight into who is submitting
leads at independent internet sites.
• Surveyed 793 online respondents late last fall, who had
submitted a request for a New Car quote in the past 60 days.
10. Leads: Ready To Buy, Likely to Switch Brands
• The majority of leads are ready to buy… now.
o Over one-quarter plan to purchase within the next 2 weeks
o 53% plan to buy within the next month
• And the majority is planning to switch brands.
o 61% are planning to switch from their current make
o Price, mileage and model characteristics are driving this decision
n = 280*
* Universe of Brand Switchers
11. Active Research prior to Quote Request
• Prior to submitting a price quote, buyers do a lot of research.
o Vehicle pricing is the most sought after information
o Active comparison of vehicles – including dealer website visits
• Buyers want specific information from dealers to help with
decision making.
o Pricing, incentives, and features / specs are most important
n = 460
n = 460
12. Dealer Attributes Impact Decision
• Information about dealer shapes decision to submit quote
request.
o Dealer reputation, previous experience, and geographic distance are among
the most influential factors
Q: How influential are the following factors regarding your decision to submit a price quote?
Please rate on a scale of 1-5, where 1 is not at all influential, and 5 is very influential
14. Some VERY important questions to ask when considering what
Independent Internet partners to add to your marketing “mix”
1 What volume of traffic/exposure will the partner bring to my
dealership, and how’s the “shopping” experience for the
shopper and my dealership?
2 How customizable is the program? Can they accurately estimate
sales opportunities? Can they scale as my needs change?
3 How much real time insight do I get with my advertising/lead
program?
4 What are their business terms?
5 What’s the reputation of the partner?
15. How much REACH and EXPOSURE will the partner get me?
Growing Sales STARTS with extending your dealership’s reach and getting
more exposure for your dealership. You’ll want to make sure that you
partners will deliver incremental reach and exposure for you.
Key Questions to ask:
1. How many “Unique Visitors” consistently visit the Partner’s web site(s)?
2. Can they prove it to me?
3. Will they put that information into terms that I can understand? About
my market?
16. The Dealix USED CARS Network
We place our Dealer’s inventory on 30+ popular automotive sites, including
UsedCars.com, AOL Autos, Yahoo! Autos, Motortrend and more!
20 million nationwide used car shoppers monthly*
17. What’s the shopping experience like for the shopper?
You should want a well educated, and informed shopper. Make
sure you know how the partner goes about educating and
informing the shopper
Key Questions to ask:
Learn how the consumer is guided through the dealer and/or
vehicle selection process.
1. Does the consumer have control in selecting the car(s) that
they want to see (New or Used)? Can they choose the
dealer(s) that they want to hear from too?
2. Is it easy for the shopper to find the car(s), and the
dealer(s) that they are looking for?
3. How thorough a job is done to “merchandise” the vehicle?
18. How much consideration will my dealership get on the site? Is the
playing field a level one for my dealership?
Key Questions to ask:
1. What’s the minimum that I have to pay each month just to get my cars
listed and shown on the site(s)?
2. What do I have to pay to get the best placement possible on the site in
general search results?
3. Is this “best placement” fee included in my base program fee?
19. How easy is it for on-line shoppers to find my
AOL
dealership on sites that get a lot of traffic?
MSN Autos
NADA Guides
20. How easy is it for on-line shoppers to find my dealership on sites
that get a lot of traffic?
21. On Used Car sites, how easy is it for a shopper to find my cars?
24. How easy is it to find a dealer’s location, and how many cars they
have?
25. How good a job is done showing what I have in stock?
26. How CUSTOMIZABLE is the program?
Key Questions to ask:
1. Can I build a program for just one model? (e.g. a “campaign”?)
2. Can I design a model-specific program that allows me to select ANY zip code(s) that I
want (to market in)?
3. Can I create a territory that DEFENDS my PMA, AND allows me to selectively CONQUEST
in different markets? Can I do this by Model? By Zip Code?
4. How frequently can I CHANGE the programs parameters:
a) the territories zip codes?
b) the model(s) chosen?
c) the amount of $’s that I’m spending?
5. Can they provide an accurate LEAD ESTIMATE for the program and territories that I want,
over time, FAST?
27. How Flexible are the “Territories” that I can create?
Territories using a “Radius” Territories by Zip at the Model Level…
around the dealership
Territories that can
EXCLUDE zips that you
don’t want
Territories to get into new market
areas with unsold opportunities
(based on consumer demand) to
help you with your conquest
marketing strategy.
28. Can I create unique/different territories for each model that I want as
part of the program?
29. Can I create flexible “campaigns” that’ll give me maximum control of
my investment?
Can I create a campaign that will allow me to:
• Select a specific model(s) to focus on, and get opportunities
for?
• Set a specific (and preset) amount of time for the campaign
to run
• Set up the campaign to run in addition to my “base” program
(e.g. for all models?)
30. How much real time INSIGHT do I get from the partner on what I’m
getting from the program and how I’m performing?
Key Questions to ask:
1. Can I get real time insight into how my program is performing for me?
2. How relevant, and understandable, is the information to me?
3. Will it give me a sense of how I’m doing compared to others in my
market?
31. Do I get access to insight and important metrics
when I want it?
32. Do I get access to insight and important metrics
when I want it?
33. What are their business terms?
Key Questions to ask:
1. Do I pay any set-up, or fixed fees for placement on the partners site(s)?
2. Can I set a monthly budget, and change it over time?
3. What’s the partner’s pledge to me? Do I pay for just the sales
opportunities from the serious, “in market buyers?”
4. Am I offered real-time access on a 24/7 basis to get what I’ve been
promised by the partner?
34. What Pledge will they put behind EVERY opportunity?
• Will you ONLY pay for opportunities that you get from the serious and “in
market” buyers?
• How easy is the process to exchange opportunities that are not from
serious, in market buyers?
1. Represent an in market and motivated buyer, looking
to buy in the next 90-120 days
2. Have a working phone number – for the person who
submitted the lead.
3. Originate from an adult– a person 18 years of age or
older.
4. Be unique from another lead delivered by Dealix, or
received from another source, in the past 30 days. This
includes leads from your own website.
35. Do I get access to insight and important metrics
when I want it?
36. What’s their reputation with other Dealers?
Key Questions to ask:
1. How long have they been in business?
2. What‘s their reputation? What do other dealers say about them?
3. Is there a place where I can find this out on a real time basis?
38. You’re ready now right??
Not quite..
Let’s talk about one more
subject….
39. •How to maximize your ROI with
your Independent Internet partners
40. Get clear on the “math” behind having success on a
advertising/lead program
How much do LEADS vs. how YOU handle them impact your success with the
partner?
Your commitment to a PROCESS Your CAPACITY to handle the leads
effective TOOLS to reinforce it
Your team’s “INTERNET IQ”
The LEADS!!
41. Follow-up Determines Buyer Engagement
Follow-up by next day is OK – but buyer
question(s) must be answered.
• Preference for email-only follow-up with price
• Dealers who respond within reasonable time frame greatly increase likelihood of
getting vehicle buyer into dealership
• One-quarter of leads did not received a follow-up
Q: How soon after you submit an online price quote request do Q: After submitting a price quote request, what type of Q: Did you receive a price quote for the vehicle or which you
you expect to receive a response from dealer? response do you prefer from the dealer submitted a request?
42. Leads Still at Test Drive Stage
• Three-quarters of leads have not yet completed a test drive.
o More than half have not even scheduled a test drive
• Dealer follow-up influences decision to take test drive.
o 72% likely to take test drive after receiving price quote from dealer
• Vehicle buyers don’t want to waste time at the test drive stage.
o Dealers can pull in leads by ensuring vehicle availability and being flexible
Transparency will improve dealer reputation and increase buyers’ trust
Q: How likely are you to schedule an appointment with dealer Q: How influential are the following factors regarding your
Q: Which best describes your activities regarding the who responds to your request for a quote? decision to schedule a test drive?
scheduling and/or completing of a test drive?
43. Summary & Conclusion
• Independent internet sites and partners are an
essential part of any dealer’s marketing mix if
they’re looking for more buyers
• You MUST be thorough in the process that you
undertake to select your partner(s)
• You must be clear and realistic about the
expectations that you set with the partner
• Your dealership will be well rewarded for the time
and effort that you put into the process
44.
45. Why do we, and others like us, continue to attract new Clients,
and satisfy our current ones?
1 They need to Grow Sales, and/or to Reduce marketing costs
2 They Value the Internet shopper, and want more of them
3 Know that not every shopper will come to their website
4 Want Control and Flexibility in their marketing program(s)
5 Want to minimize the work, and the risk, with a proven partner
49. MSN New Car Lead Funnel: Step #1
Select Vehicle:
Make
Model
ZIP code
50. MSN New Car Lead Funnel: Steps #2-3
Select Dealer:
Retail dealers shown
first = more likely to be
chosen by consumer;
Enter Contact Up to 5 possible
Information
51. Request a Quote - Select a Dealer Model AOL
MSN Autos
NADA Guides
52. Territory Customization- New Car Opportunities
Territory Control:
Target in-market shoppers based on sold by zip
data. No more guessing on territory
Stair-Step Programs:
"Precision Targeting allows me to Target in-market shoppers based on your
eliminate unwanted market areas
and direct my lead purchasing to Stair- Step Program
the exact vehicles I have highest in Overstocked or Trying to Increase Allocation?
inventory. Precision Targeting™
was simple to implement. I am No Problem!
now focusing my lead buy in the Precision Targeting can help with both needs
exact areas I want to and getting
many more sales opportunities at Budget Control:
no extra cost. It's a win win!" It's your ad spend - you determine how many in-
- Jaime Webber, Client Care market shoppers you want per model in the
Manager of Ray Catena Auto targeted zip code area
Group
Complete Marketing Penetration:
Align Online Marketing to match your traditional
marketing campaigns