How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Marketers face new challenges every day.
SEMrush was initially designed to solve internal
marketing needs — that’s why we know these
challenges inside and out. Discover how our
products can help you handle the main SEO,
PPC, Content, PR, and Social Media problems
and clear time for more creative tasks.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising researc.
SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
People are talking. Listen! The open nature of Social channels helps you build Customer Lifetime Value by observing and cultivating Share of Voice, Sentiment, Influence, Perceptions, Channels, Products, Markets, Brand Value and more. This, in turn, helps you win customers, advocates, partners, allies, talent. Here are some customer results that illustrate key questions that can help you identify and act on the opportunity.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Marketers face new challenges every day.
SEMrush was initially designed to solve internal
marketing needs — that’s why we know these
challenges inside and out. Discover how our
products can help you handle the main SEO,
PPC, Content, PR, and Social Media problems
and clear time for more creative tasks.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising researc.
SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
People are talking. Listen! The open nature of Social channels helps you build Customer Lifetime Value by observing and cultivating Share of Voice, Sentiment, Influence, Perceptions, Channels, Products, Markets, Brand Value and more. This, in turn, helps you win customers, advocates, partners, allies, talent. Here are some customer results that illustrate key questions that can help you identify and act on the opportunity.
A Practitioner’s Guide to Web Analytics: Designed for the B-to-B Marketerskijumpman
The significance of the web to B-to-B Marketers is two-fold; it is one of many channels through which to market to customers and it is a part of the sales funnel (i.e. customers can learn about, engage with, and buy products and services from a company’s website). This paper will address the latter by examining how web analytics is an important tool to use to improve a company’s website, which is an important sales channel and overall piece of the B-to-B marketing terrain.
APS Presentation London 2022_ Start Building Experiences.pptx.pdfMoEngage Inc.
Today's savvy customers expect brands to provide a consistent and personalised experience across all available channels.
Based on our research, we discovered that incorrect personalisation could result in the customer being lost. In Europe alone, 55% of consumers found irrelevant and inconsistent brand communication to be highly frustrating.
So, how do you personalise your customers' interactions with your brand?
This slide presentation will provide you with actionable insights for your personalisation strategy, allowing you to start building relationships and stop losing customers.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupCorporate College
Direct Marketing Presentation by Amber Darroch and Julie Powell of Metrics Marketing Group at the eMarketing Techniques Series at Corporate College 2008
This presentation looks at the various reporting and analytical features within Google AdWords and Google Analytics and tells you how to use them to improve your paid search campaigns. Presentation was given at SES London in February 2014
A Practitioner’s Guide to Web Analytics: Designed for the B-to-B Marketerskijumpman
The significance of the web to B-to-B Marketers is two-fold; it is one of many channels through which to market to customers and it is a part of the sales funnel (i.e. customers can learn about, engage with, and buy products and services from a company’s website). This paper will address the latter by examining how web analytics is an important tool to use to improve a company’s website, which is an important sales channel and overall piece of the B-to-B marketing terrain.
APS Presentation London 2022_ Start Building Experiences.pptx.pdfMoEngage Inc.
Today's savvy customers expect brands to provide a consistent and personalised experience across all available channels.
Based on our research, we discovered that incorrect personalisation could result in the customer being lost. In Europe alone, 55% of consumers found irrelevant and inconsistent brand communication to be highly frustrating.
So, how do you personalise your customers' interactions with your brand?
This slide presentation will provide you with actionable insights for your personalisation strategy, allowing you to start building relationships and stop losing customers.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupCorporate College
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This presentation looks at the various reporting and analytical features within Google AdWords and Google Analytics and tells you how to use them to improve your paid search campaigns. Presentation was given at SES London in February 2014
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#DMDay5
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Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
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Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
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Topics covered within the presentation include:
Digital Marketing vs. Traditional Marketing
Digital Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Technology has come to play a crucial role in delivering marketing programs and helping with meeting your marketing objectives. In a space filled with over a 1,000 marketing tech companies providing all kinds of products, platforms & services how do you decide which tools and platforms to invest in?
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https://flyboardventures.com/blog/ways-competitive-analysis-digital-marketing/
Any digital marketing strategy is incomplete without an effective competitor analysis. Many digital marketers do competitor analysis before getting into the ebbs and flows of digital marketing.
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Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
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- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
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Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
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Photo orange case study page view
1. A Case Study in
Ecommerce Consulting
for an established photobook
brand's entry into overseas markets
2. Understanding the client's requisites; we devised a strategy to assess factors one by one; the ones
that determine the success of this business prototype. We gave a brief report with our concluding
statements about the findings. The key aspects of the report are highlighted in the pages that
follow.
Tools & Tactics
We used numerous methods- both traditional and nontraditional, like going through
online thesis documents for Indian perfume market & consumer behavior, personal
interviews, yearly trend results of popular portals, mystery shopping etc.
Research Data:
- ComScore
- Econsultancy
- Forrester
- Internet Retailers
Search Engine Statistics Portals (SEOMOZ, SemRush etc.)
- For keywords ranking, website visitors, paid marketing ads etc.
Competition Portals Statistics: (Simply measured, Markosweb etc.)
- Competition Analysis
- Number of Visitors , Avg. Time Spent, Geographies
- Demographic Statistics
- Gender Ratio of Buyers
- Technology Platforms
Market Trends: (Google, EBay, Amazon etc.)
- Market Segmentation
- Consumer Trends & Buying Behavior
- Demographic Statistics
- Product Research
Nontraditional Methods:
- Mystery Shopping
- Contacting logistic suppliers and checking their reliability with existing customers
02
Our Solution
Company Background
Photo Orange is a premium Digital Printing company that started in 2010 as a division of Shree
Printwell Offset Pvt. Ltd, an established brand with over two decades of printing experience. Their
key offerings are Photobooks, Brochures, Catalogues, Visual Ads, Posters, Calendars, Diaries, etc.
PhotoOrange has earned the loyalty of hundreds of photographers who are professionally
associated with the brand. The company is now concentrating on its core business proposition;
Wedding Photobooks.
PhotoOrange now aims to explore its scope in developed markets overseas.
The Challenge
PhotoOrange as a business has succeeded so far on a B2B Model in India. The client base it
thrives on are professional photographers.
To reach its true potential it would have to shift focus to the B2C market- the brides looking for a
beautiful photobook. They could find a mature and ready customer pool in the developed
countries where all brides are photobook savvy, and customized photobooks is a million dollar
business.
But, venturing into an established market (USA & UK) has various risks. Therefore, PhotoOrange
sought to comprehend the market scenario and compare its own offering with key players.
It is better to test unknown water before you dive in. We were asked to gather information on:
• Revenue models of successful photobook businesses
• Service catalogs of printing giants in the UK & USA
• Target audience demographics
• The e-consumer's behavior
• Technical capabilities of online photobook software
• Marketing tactics of competitors
• Major competitor Search Marketing Analysis
01
3. I. We gave the client an overview of
Photobooks are a great way to recall your most memorable moments and commemorate it. It
brings tears to some while others have a laugh riot.
Key indicators that emerged from our findings expelled all prejudices that
our client had about exploring a mature market dominated by established
players. Our client got a clear picture as to where to focus.
03
the online photobook industry in
the USA
II. Since the client has dealt with only
local photographers, international
e-Consumer's Behavior had to be
studied before setting sail
RIGHT
PRODUCT MIX
SIMPLE
INTERFACE
END USER
GIFTING
SEASON
SOCIAL MEDIA
CONNECT
DEVELOP
COMMUNITY
What made our research different from a common data compilation?
04
The e-Consumer's purchasing behavior varies
from country to country depending on
various factors. Our client; PhotoOrange
showed interest in learning about different
markets across the globe, understanding its
core competence and acceptance. To
interpret the fundamentals of this booming
Industry, we analyzed the influence of
various elements on the end users and their
purchasing habits.
Our insights came from various efforts. We carried out:
• Consumer profiling
• Conversion Rate Research
• Study of Recurring Shopping Patterns
• Analysis of Psychographics
• Monitoring of SEO Values
• Research on Company Policies
TARGET
AUDIENCE
Our in-depth research on all these elements exposed ground realities and
helped our client change his marketing tactics so that they could cause
maximum impact.
III. A quick glimpse at the media
planning and spend of competitors
provided very helpful tips
The consumer touch points in overseas markets are different from those in India.
• In–depth analysis of Google AdWords employed by Photobook businesses
• Technical Capabilities of each competitor
• Market Share of each competitor
• Marketing Strategies employed by each competitor
• Media Planning by competitors
We highlighted the most effective media for marketing Photobooks in the
U.S.A. that has generated the highest ROI for different competitors.
4. IV. Top ten player countdown formed a
crucial part of our report
Learning your competitor's tricks and techniques can highlight many aspects of the business that
may have gone unnoticed. In our research, we analyzed the top 10 players and their primary
customers.
· Shutterfly.com
· Lulu.com
· Blurb.com
· Cardstore.com
· Mixbook.com
· Tinyprints.com
Our analysis on competitors' core strengths drew a picture of their efficacy
and set up a benchmark for PhotoOrange to follow. Our comprehensive
study about their market share and dominance enabled PhotoOrange to
plan accordingly.
V. SEO Tactic Analysis of Competitor
Websites helped pave the way to a
digital marketing strategy
We researched the following criteria about the search marketing activity carried out by the major
competitor in 20 countries:
05
· Weddingpaperdivas.com
· Mypublisher.com
· Punchbowl.com
· Beeyondpaper.com
· Americangreetings.com
Many of the major competitors rise above each other in some or the other aspect of the business.
Their offerings are unique. Our research shows that their reach is vast and has well established
business layout to enhance customer experience and improve conversion rate.
• Common Keywords
• AdWords Keywords
• AdWords Traffic
• AdWords Cost
• Organic keywords
Initially, PhotoOrange was very certain to follow an identical SEM strategy
exercised by them in India. But, the report compelled them to retreat and
propose new strategies to get through to their target audience.
VI. And finally, we also did not forget to
06
look up the main thing that
mattered: Technical Aspects of the
Photobook Software
The credit for the success of online Photobooks goes to the idea of making them online by adding
photos, selecting themes, then template, customizing it a little and at last ordering it at the click
of a mouse!
While performing Software reviews, we took many elements into
consideration before suggesting it to our client. Our conscious effort to
minimize the software selection procedure and filtering them to serve the
purpose of the client helped PhotoOrange to drill down on one particular
software that excels in terms of performance but remains cost effective.
“The report helped me to get an overall view of the market. However we are still looking for
product differentiation or strategy differentiation that would help us in the new geographies. A key
insight I obtained from the research was how web marketing can work wonders for your business.”
Dwipal Patel
Marketing Director, Offset & Digital,
PhotoOrange
What does the client have to say about the research?
5. 1, Ground Floor, Shitiratna, Nr. Radisson Blu Hotel,
Panchvati Cross Road, Ahmedabad, India.
E-mail: info@ecumenconsultancy.com
Phone: +91 98240 88036
www.ecumenconsultancy.com
Talk to Ecumen today!
