Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
How Lead Loyal are Women Car Buyers? And why it's important to care
In this session, Scott Pechstein, VP of Sales and lead trainer for Autobytel Inc., highlights the buying motivations of today?s women car buyers and tips to help retailers improve lead loyalty, enhance customer service, and ultimately sell more cars to women consumers.
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Cars.com Online CPO Insights Presentation Nov 2012Cars.com
About the study
To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.
Intenders n=590 and purchasers n=288
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
How Lead Loyal are Women Car Buyers? And why it's important to care
In this session, Scott Pechstein, VP of Sales and lead trainer for Autobytel Inc., highlights the buying motivations of today?s women car buyers and tips to help retailers improve lead loyalty, enhance customer service, and ultimately sell more cars to women consumers.
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Cars.com Online CPO Insights Presentation Nov 2012Cars.com
About the study
To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.
Intenders n=590 and purchasers n=288
Nick Hummer presents "Turbocharging Your New Car Sales" at the Innovative Dealer Summit in Denver, CO.
In his presentation Nick discussed the promising outlook for new car sales, as well as ways to differentiate your store's brand through online reviews. With insights related to social, local and mobile shopping behavior, this deck is intended to help you craft your marketing efforts to align with the needs of today's consumers.
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
The 2018 Car Buyer Journey Study by Cox Automotive tells us that the consumer-dealer relationship is more important than ever. With interest rates growing and credit standards tightening this year, the F&I part of the experience will become more frustrating for both consumers and dealers. Pricing transparency and digital retailing are two ways to offset some of the economic challenges we can’t control.
A presentation on preparing and performing at interview that will assist you in making sure that you stand the best chance of being offered your dream job.
I was asked to do a sales presentation as part of an interview and this is the "wireframe" (can I call it so?) or template of the presentation for your reference.
You may choose to give credits to your references or sources at the end. I did it as I wanted to show the research I had done before meeting the interview panel.
Here are 8 out of 33 tips for a successful interview. For 25 more tips of this type, visit the link: http://vkool.com/tips-for-a-successful-interview.
Have you ever had an interview? Have you ever asked how to have a successful interview? Whenever you do something, you should prepare well for it. If you are going to have a job interview, you should know the best tips for job interviews.
1. Research Your Target Company
If you wish to become an expensive candidate in an interview, you should have a good understanding about your target company. You should learn about their values, missions, and products. You can go to their website to review their history, foundation, and principles. It is not necessary to know everything about that company, but you should equip you with some background knowledge about them. This is one of the tips for a successful interview.
2. First Impressions Count
The first impression plays an important role in the success of an interview. Therefore, you should greet all the interviewers probably by smiling beautifully or shaking their hands firmly. You should be silent when you go from the reception table to the interview place.
3. Be Prepared
Good preparation is half a victory. You should read your CV and the job requirements again and again before the interview. You should learn how to answer all the questions the interviewers may ask, such as questions about your knowledge, experiences, and expected salary.
4. Don’t Waffle
You should go directly to the answers of the questions you are asked. Do not go around or hesitate while answering them. If you do not know how to answer a difficult question, ask the interviewers for a minute to think about it. Do not make an immediate answer and then regret about it.
5. Be Positive
You should always be positive, patient, and persistent in any conversation, including an interview. The interviewers always expect you to be enthusiastic, talented, and have positive thinking. If you are asked for the reason why you are applying for the job, you should say you love this new position rather than saying ill about your previous company.
6. Be Active
A good staff is an active and energetic person. Interviewers appreciate active candidates. Therefore, you should show your energy, sense of humor, and a constant smile.
7. Clarify Anything You Are Unsure Of
If you are not sure about the questions that the interviewers ask you, you should ask for a repetition for an explanation. Do not be afraid to clarify what you do not know. You can even ask the interviewers some questions about the company.
8. Appearance
You should prepare to have good appearance for the interview. You should have a good haircut one week prior to the interview. The way you make up should be in harmony with what you wear. You should be neat and clean no matter what you wear. Appearance does not speak all about you, but appearance plays an important part in making an impression at first sight.
Try those
Nick Hummer presents "Turbocharging Your New Car Sales" at the Innovative Dealer Summit in Denver, CO.
In his presentation Nick discussed the promising outlook for new car sales, as well as ways to differentiate your store's brand through online reviews. With insights related to social, local and mobile shopping behavior, this deck is intended to help you craft your marketing efforts to align with the needs of today's consumers.
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
The 2018 Car Buyer Journey Study by Cox Automotive tells us that the consumer-dealer relationship is more important than ever. With interest rates growing and credit standards tightening this year, the F&I part of the experience will become more frustrating for both consumers and dealers. Pricing transparency and digital retailing are two ways to offset some of the economic challenges we can’t control.
A presentation on preparing and performing at interview that will assist you in making sure that you stand the best chance of being offered your dream job.
I was asked to do a sales presentation as part of an interview and this is the "wireframe" (can I call it so?) or template of the presentation for your reference.
You may choose to give credits to your references or sources at the end. I did it as I wanted to show the research I had done before meeting the interview panel.
Here are 8 out of 33 tips for a successful interview. For 25 more tips of this type, visit the link: http://vkool.com/tips-for-a-successful-interview.
Have you ever had an interview? Have you ever asked how to have a successful interview? Whenever you do something, you should prepare well for it. If you are going to have a job interview, you should know the best tips for job interviews.
1. Research Your Target Company
If you wish to become an expensive candidate in an interview, you should have a good understanding about your target company. You should learn about their values, missions, and products. You can go to their website to review their history, foundation, and principles. It is not necessary to know everything about that company, but you should equip you with some background knowledge about them. This is one of the tips for a successful interview.
2. First Impressions Count
The first impression plays an important role in the success of an interview. Therefore, you should greet all the interviewers probably by smiling beautifully or shaking their hands firmly. You should be silent when you go from the reception table to the interview place.
3. Be Prepared
Good preparation is half a victory. You should read your CV and the job requirements again and again before the interview. You should learn how to answer all the questions the interviewers may ask, such as questions about your knowledge, experiences, and expected salary.
4. Don’t Waffle
You should go directly to the answers of the questions you are asked. Do not go around or hesitate while answering them. If you do not know how to answer a difficult question, ask the interviewers for a minute to think about it. Do not make an immediate answer and then regret about it.
5. Be Positive
You should always be positive, patient, and persistent in any conversation, including an interview. The interviewers always expect you to be enthusiastic, talented, and have positive thinking. If you are asked for the reason why you are applying for the job, you should say you love this new position rather than saying ill about your previous company.
6. Be Active
A good staff is an active and energetic person. Interviewers appreciate active candidates. Therefore, you should show your energy, sense of humor, and a constant smile.
7. Clarify Anything You Are Unsure Of
If you are not sure about the questions that the interviewers ask you, you should ask for a repetition for an explanation. Do not be afraid to clarify what you do not know. You can even ask the interviewers some questions about the company.
8. Appearance
You should prepare to have good appearance for the interview. You should have a good haircut one week prior to the interview. The way you make up should be in harmony with what you wear. You should be neat and clean no matter what you wear. Appearance does not speak all about you, but appearance plays an important part in making an impression at first sight.
Try those
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Part One of a Mint series, in partnership with Google, that look at how consumers use the web before purchases. This presentation looks at prospective car buyers.
Breakout Session: How to Use Data to Revitalize Your Marketing
During this informative round-table discussion, three heavy-construction industry professionals with experience in publishing, marketing, and digital analytics will discuss proven strategies for using information to drive brand awareness and sales. The discussion will cover advertising best practices; fundamentals of brand strategy; and demystifying SEO. Learn how to use analytics, research, and good-old-fashioned listening to drive brand value.
Panelists: Tim Hillegonds, Chief Strategist, Thrive Creative
Trevor Pease, President & COO, KHL Group Americas
Izzy Crouch, Campaign & Traffic Analyst, KHL Group
IS20G11 - Essential Marketing Tools of the Modern Dealership - Robert DonovanSean Bradley
The game has changed. We all know it but where should dealers focus? Connie will break down the latest buzz words in the industry with specific and actionable ways for your dealership to leverage more modern marketing approaches.
Key Takeaways:
-The 2018 Car Shopper Journey - what this data tells us and how your dealership can improve
-Leveraging Custom Audiences with Big Data - the power of your CRM must be unleashed
-Digital Retailing - it is much more than a website add on
-Influencers - how dealers can leverage the buzzword they hear about but aren’t sure how to do it
Google & Marketing By Click held automotive-focused digital retailing event at Google NYC headquarters.
I was excited to be a case study of the power of Google and automotive digital retailing. Rico Glover https://www.linkedin.com/in/ricoglover/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
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What Is Recruitment Processing Outsourcing (RPO) Services?Impeccable HR
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6. Base: Total Respondents (550) Q8 About how long did you research vehicles on your own before you started visiting dealerships? How long did you research before you started dealership visits? The majority of consumers spend more than a week pre-shopping for dealerships before they step foot on your lot None A week or less More than a week but less than a month 1-2 months 3-6 months Over 6 months
7. … with the majority researching online & using search for vehicle dealership research Base: Total Respondents (550) Q4 When researching auto dealerships, which of these online search engines did you use to obtain information? (Please select all that apply.) QS10 Which of the following resources ‘did you use to gather information while shopping for your new vehicle?’ OR ‘are you using to gather information while shopping for your new vehicle?’ Q0 You mentioned that you used the resources shown below to research and shop for new vehicles. How did you reach each of these websites? Did research before walking into a dealership 88% Used the Internet to research vehicles 83% Used Search to research auto dealerships 79%
8.
9. … in fact, they rely more on the Internet today in helping them find the right dealer Base: Total Respondents (550); Purchased a new vehicle prior to 2007 (492); Relied less on resources during last purchase: Social networking tools (37); E-mails from dealership (107); Dealership sites (171); Manufacturer sites (168); Search engines (184); Independent vehicle sites (117) Q17 Prior to 2007, when was the last time you were in market to purchase or lease a brand new vehicle? Q19 Compared to your [INSERT THE YEAR ENTERED AT Q14] vehicle purchase, please tell us whether you relied on the following in helping you find dealerships to visit, the same amount, or less compared to your 2007 vehicle research experience. [… relied on more] Compared to my last vehicle purchase (2002 on avg), I rely on these sources more … Social networking tools E-mails from dealership Dealership sites Manufacturer sites Search engines Independent vehicle sites
10. Consumers visit an average of 6 dealerships , but tend to shop for only one brand per dealership Base: Total Respondents (550); Those Responding QS6 Please select the statement that best describes your consideration of each make listed below. QS7 How many dealerships did you visit for each make?
11. Base: Total Respondents (546)* * Don’t know responses removed QS8 Again thinking about the dealerships you visited, think about how far each dealership was from your home. In miles, please tell us the distance between your home and the farthest dealership you visited for each make. 68% of consumers are not willing to travel more than 20 miles 32% of consumers are willing to travel farther than 20 miles … a third of consumers will drive more than 20 miles from home How far away were each of the dealerships you visited?
12. Base: Total Respondents (546) QS8 Again thinking about the dealerships you visited, think about how far each dealership was from your home. In miles, please tell us the distance between your home and the farthest dealership you visited for each make. 79% of consumer visit s are within 20 miles of their home 21% of consumer visit s are over 20 miles of their home 21% of total visit s are over 20 miles from their homes How far away were each of the dealerships you visited?
14. Base: Total Respondents (550) Q1a-Q1d Thinking about dealerships you’ve visited, which of the following… made you aware of the dealerships?/helped you locate the dealerships? Search is one of the top sources used to become aware and locate car dealerships How do consumers find and choose which dealerships to visit? (Choose from a list of 18 sources) Driven by or seen before Friends & Family Search engines Dealer websites OEM websites TV ads Yellow Pages
15. Base: Those Responding: Search engines (229); Dealership websites (204); Manufacturer websites (190); OEM websites (190); Independent websites (125); Social networking tools (43) Indicates percentage is significantly higher than the all-source average at 95% confidence Q3 Now, thinking specifically about each of the resources you used to research dealerships, which of the following helped you… Online sources are critical throughout the dealership purchase funnel I used the following online sources to… SEARCH ENGINES DEALERSHIP WEBSITES OEM WEBSITES 3 RD PARTY CONTENT SITES SOCIAL NETWORKING Learn about vehicle makes/models Get a feel for the dealership Find other buyer reviews on dealerships Find out how many dealers were close to where I live Find out if dealerships had any special offers Find out dealership inventory on cars/models I want Look up dealership address and contact info
16. Base: Those Responding: Newspaper inserts/classified ads (173); Radio ads (105) ; Local phone books (147); TV Ads (177); Magazines (68) Indicates percentage is significantly higher than the all-source average at 95% confidence Q3 Now, thinking specifically about each of the resources you used to research dealerships, which of the following helped you… Offline sources are less comprehensive than online resources when offering dealership information I used the following offline sources to… NEWSPAPER CLASSIFIEDS RADIO ADS YELLOW PAGES TV ADS MAGAZINES Learn about vehicle makes/ models Get a feel for the dealership Find other buyer reviews on dealerships Find out how many dealers were close to where I live Find out if dealerships had any special offers Find out dealership inventory on cars/ models I want Look up dealership address and contact info
17. Base: Total Respondents (550); Open to using a review site (543) Q7a Now we’d like you to imagine there was a dealership review site providing customer satisfaction ratings generated by other customers who visited or did business with the dealerships in your area. How likely would you be to use this type of site? Q7b And how likely would you be to post your own reviews or comments about local dealerships on this site? … use a dealership review site? … post comments on a dealership review site? The emergence of social networks will ultimately drive consumers to actively participate in dealership ratings How likely would you be to…? Top 2 Box: 72% 58%
21. Consumers use a variety of search strategies to find auto dealerships What types of keywords did you use when looking for a dealer? Base: Used a Search Engine to Shop for Dealerships (433) Q5 Thinking about all the search engine queries you made to try to find auto dealerships, what types of keywords did you enter into the search engines to generate results? Make and/or model I was interested in City and/or state Zip code Specific dealership name General automotive keywords MM & city and/or state 34% MM & zip code 32% MM & specific dealership name 29% MM & general keywords 21% MM [Only] 17%
22. Base: Searchers (433); Non-Searcher (117) / Indicates percentage is significantly higher/lower than Non-Searchers at 95% confidence QS7 How many dealerships did you visit for each make? QS8 Again thinking about the dealerships you visited, think about how far each dealership was from your home. In miles, please tell us the distance between your home and the farthest dealership you visited for each make. Q1a/Q1b/Q1c/Q1d Thinking about dealerships you’ve visited, which of the following… made you aware of the dealerships?/helped you locate the dealerships? Q11 How many requests for price quotes did you submit on the Internet? Your best guess is fine. Searchers cross shop heavily and are willing to go out of their way to find dealerships Searcher vs. Non Searcher - Differences SEARCHERS (79% of car shoppers) NON-SEARCHERS (21% of car shoppers) # Dealerships visited (total) 7 3 Willing to drive over 20 miles to visit a dealership 35% 18% Average number of sources used to find and locate dealerships 6 3 Average number of price quotes requested 3 1
28. What makes a brand advocate? SOURCE: Y! Study |December 2006 "Engaging Advocates through Search & Social Media" - Consumer Electronics OF THE POPULATION 33% I GO OUT OF MY WAY TO RECOMMEND GOOD PRODUCTS AND BRANDS TO MY FRIENDS AND FAMILY A GOOD BRAND IS WORTH TALKING ABOUT I OFTEN TELL FRIENDS ABOUT PRODUCTS THAT INTEREST ME I TEND TO BE ONE OF THE FIRST AMONG MY FRIENDS TO TRY NEW PRODUCTS I AM A NATURAL LEADER; PEOPLE ALWAYS LISTEN TO MY OPINIONS OTHERS LOOK TO ME FOR ADVICE WHEN IT COMES TO TECHNOLOGY I CONSIDER MYSELF SOCIAL AND WELL-CONNECTED
29.
30. Base: Brand Advocates (180); Non-Brand Advocates (370) Q1a-Q1d Thinking about dealerships you’ve visited, which of the following… made you aware of the dealerships?/helped you locate the dealerships? Q4 When researching auto dealerships, which of these online search engines did you use to obtain information? (Please select all that apply.) QS10 Which of the following resources ‘did you use to gather information while shopping for your new vehicle?’ OR ‘are you using to gather information while shopping for your new vehicle?’ / Indicates percentage is significantly higher/lower than Non Brand Advocates at 95% confidence Advocates are much heavier researchers and leverage online sources significantly more Brand Advocate vs. Non Brand Advocate - Differences BRAND ADVOCATES NON-BRAND ADVOCATES Average number of sources used to find and locate dealerships 7 5 Average number of sources used to research vehicles 6 4 Used a search engine when shopping for dealership 85% 76% Used an independent website when shopping for a dealership 28% 20% Used an independent website when shopping for the actual vehicle 43% 37%
Ken's Point = once you go to the dealership, 35% have done research in the last week, 70% in the last month… the information is fresh. Salesmen need to be product aware. Kevin = Good chunk of customers are very well informed.
Kevin = the importance of doing Local Search Advertising, the Local Dealer Brand needs to be present
Dave = Large Gap between people searching inventory on the website versus calling
Dave = Set up what social networking tools means, which is myspace. The last car purchase was approximately 5 years ago, 2002 Kevin = Online vs. traditional point right here
From Yahoo! 2005 study, 34% bought from a different brand, what we are seeing here are data points that loyalty is really becoming an issue, we can no longer expect they will buy our brand. They are cross shopping. Decision making is taking place online. HEADLINE = "If a dealership doesn't get it right, it can be detrimental for the entire brand. Don't assume they are going to buy your product just because they submit a lead." MEAN/MEDIAN = show distribution if this becomes the main point
You can speak to everyone versus focused media TV buys, newspapers. Search can help you extend your footprint. Cause people to go across town for the right vehicle, right level service to respond with the right level. Use Ford and Toyota from Dave's house. Kevin = Dohring Research, the majority of consumers won't travel more than 5 miles to a dealership. Counters the old notion. Done in large DMA's, you will cross multiple dealers. Use LA as an example, and illustrate how many Ford dealers exist within a DMA.
You can speak to everyone versus focused media TV buys, newspapers. Search can help you extend your footprint. Cause people to go across town for the right vehicle, right level service to respond with the right level. Use Ford and Toyota from Dave's house. Kevin = Dohring Research, the majority of consumers won't travel more than 5 miles to a dealership. Counters the old notion. Done in large DMA's, you will cross multiple dealers. Use LA as an example, and illustrate how many Ford dealers exist within a DMA.
Dave = search engines hire than most elements, the fact is, any time consumers go back in market, you need to assert yourself where they are connecting with brands. Past experience is less important than before. +X% than TV Ads, Yellow Pages, etc. Kevin = "Geez Dave, does that mean consumers are using search more than dealer locators?"
With search it's how sophisticated you want to get with editorial listings. Dealership websites can really give you a "feel for the dealership."
Dave = Yelp and Judy's Book are two great examples of how social networking are becoming more prevalent.
73% of searchers get at least one quote versus 25% of non searchers
“ They did not respond in a timely manner.” “ Did not trust the dealer.” “ Afraid of getting harassed to buy right away.” “ Salespeople were too pushy.” “ Was not satisfied that I would get a fair price, did not waste my time going there.” “ Took too long to respond… I bought within 72 hours.” “ Because they never sent me a quote.” “ They did not have the car available when I called to set appointments.”
Before we move into the buying habits it’s important to better understand the Brand Advocate. We found 7 key attributes to identify Advocates. Such as ‘ I go out of my way to recommend good products and brands to family and friends’, and ‘ I am a natural leader, people always listen to my opinions.’
140% more likely to use social media sites (12% vs. 5%) to research cars
So now that we’ve covered an enormous amount on how shoppers are interacting with dealerships in their market, what does it all mean?