Kerrang! magazine has a readership of around 345,000 people who are primarily aged 25. The magazine focuses on rock and heavy metal music genres. It uses informal language and grittier images of bands to appeal to its target audience. Photos make up around half the magazine and include less stylized portraits on the cover alongside more artistic interior shots. The layout is simple with a 50-50 text to image ratio. Colors like black and red are used to set a darker tone in line with the music. Audience feedback helps the magazine improve through methods like focus groups and complaints.