SlideShare a Scribd company logo
Growth @ Notarize
–Paul Graham
“Startup = Growth”
The whole company is
the Growth Team
What growth team is not
It’s not a team where people do random things
It’s not paid marketing
It’s not about building perfect solutions
It’s not about becoming super heroes
–Thomas Edison
"I have not failed. I have just found
10,000 things that do not work."
AARRR
What growth team cares
Acquisition
Activation*
Retention
Revenue
Referral*
Which problems do we solve first?
“Can we acquire 1,000s of more users
for free?”
Activate feedback loops
Signers Businesses
Convert users from SEO
ation online notary public notary near me no
otaries notarize china texas notaries notarie
E notary service digital notary service notary 0
otary service digital notary service notary 0214
ation online notary public notary near me no
us notaries notarize china texas notaries n
E notary service digital notary service notary 0
otary service digital notary service notary 0214
“Can we complete 1,000s of more
meetings with $0 increase in acquisition
cost?”
Improve NEW USER experience
What makes great growth teams,
according to the Internet?
What makes great growth teams
Be rigorous with formulating assumptions
Be disciplined with data analysis and experiment design
Spend most of the time executing
Delegate ownership of experiments to each member
Favor cheapest ideas that validate assumptions
Stick to a light-weight process
Plan > Design > Execute > Ship > Analyze
References
https://medium.com/@fish/five-tenets-of-a-successful-growth-team-1ee76ac4ca74
https://patreonhq.com/how-the-patreon-growth-team-moves-fast-as-hell-9c5458b75bd6
https://news.greylock.com/starting-and-scaling-your-growth-team-e45b550f7820
https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version/
https://medium.com/uber-design/how-we-design-on-the-uber-growth-team-f1aef966d4a7
https://medium.com/@ms.mbalke/aarrr-framework-metrics-that-let-your-startup-sound-like-a-pirate-ship-e91d4082994b
https://mobilegrowthstack.com/why-focusing-on-acquistion-will-kill-your-mobile-startup-e8b5fbd81724
https://blog.growthhackers.com/learn-faster-with-a-growth-process-85f6affde4af
https://medium.com/mad-kings-growth-blog/5-ways-to-kill-a-growth-team-7c8c62159ff9
https://medium.com/swlh/how-do-you-choose-the-best-growth-team-model-632ad5a85be9
https://news.greylock.com/what-are-growth-teams-for-and-what-do-they-work-on-a339d0c0dee3
Books
Like what we are doing?
Eager to apply your dangerous full-stack skills?
Come work with us on the Growth Team!
Apply at https://jobs.lever.co/notarize
or
email terry@notarize.com

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Growth @ Notarize