This document discusses why an Indian FMCG (fast-moving consumer goods) company has created their own brand video channel on YouTube. The key reasons are: 1) The channel has over 67,000 subscribers who watch recipes and other helpful videos, sharing them with others and building loyalty and awareness for the brand over time. 2) When people search for recipes online, subscribers are more likely to remember and recommend this brand compared to competitors. 3) The subscriber base continues growing as new videos are published, building a large loyal fanbase for the brand in India through their video content marketing strategy.

1. WHY INDIA HAS
BUILT THEIR OWN BRAND CHANNEL?

2. There is a reason why a FMCG company
runs a brand video channel.

3. Before we get into the answer, lets see their
channel first.

4. They published
their
fi
rst video
9 years ago.

5. Brand channel
homepage.

6. Well-thought-out
playlists.

7. Videos that are
helpful to their
audience

8. Not an usual sight to see a FMCG product having
a nice video channel!

10. WHY A FMCG PRODUCT WOULD RUN A BRAND
VIDEO CHANNEL?
‣They’ve got 67.5k subscribers who would consume their videos, and share them in
their circle when they find an interesting recipe.
‣When someone is looking for a recipe, the subscribers are sure to remember Kelloggs
than any other similar brand. Thanks to the loyalty that was built over the years
through their content.
‣Their subscriber base would keep on increasing as they continue to publish videos
with more recipes.
‣To sum it up, through their video channel, they are building a loyal fanbase for
Kelloggs India.

11. WHY A FMCG PRODUCT WOULD RUN A BRAND
VIDEO CHANNEL?
‣Every single video is going to work for them in the
coming years.
‣Making the videos work for you demands long-term
thinking.

12. Their video channel has created a following
for them.
And through their paid campaigns, they
direct their audience to their video channel.
THE REASON FOR THEIR CHANNEL

13. While they don’t ask you to buy through their
campaigns, sales happen when you start to
consume their videos.
In this way, brand af
fi
nity gets built as well.

14. CLEVER JOB

15. Owned Media
Earned Media
Paid Media
Successful companies understand
the power of owned media and
invest in it.

16. This is exactly
what we do.

17. Video Marketing Company
www.studionavans.com
Ideas + Production + Brand channel Mgmt