A hospital can market itself smartly using a video channel without direct advertising. The CEOs of some hospitals mentioned high operating costs as an issue. A case study is presented of a hospital that started a video channel before the pandemic that now has over 3 lakh subscribers. Their videos address audiences with 0% selling and 100% marketing by providing helpful content without expecting anything in return. This builds brand awareness through views and subscriber recommendations. The document recommends other hospitals create owned media like video channels to promote their brands in a similar cost-effective manner.

1. HOW A HOSPITAL CAN
MARKET SMARTLY
USING A VIDEO CHANNEL
ON ?
1

2. THERE IS THIS GENERAL NOTION
THAT,
HOSPITALS
CANNOT ADVERTISE?
2

3. BUT I SPOKE TO A FEW HOSPITAL CEOS,
ONE COMMON THING I WAS TOLD WAS THAT,
THE OPERATING COST OF A HOSPITAL IS
TOO HIGH.
3

4. 4
BUT SHOULDN’T HOSPITALS
MARKET
AS WELL?

5. LETS SEE HOW YOU CAN CREATE AWARENESS FOR
YOUR HOSPITAL BRAND
WITHOUT
EVEN SOUNDING LIKE MARKETING?

6. THE VIDEO CHANNEL ON THE
NEXT SLIDE WAS STARTED JUST
BEFORE THE PANDEMIC.

7. 7
They’ve got over 3 Lakhs
subscribers now.

8. 8
Every single video is
addressing the audience.

9. 9
0% SELLING
100% MARKETING

10. ‣ After all, modern-day marketing is nothing but giving your audience
something and not expecting anything in return.
‣ All your subscribers are going to recommend your brand if they
fi
nd your
videos helpful.
‣ With every new view to your videos, potentially one more person gets to
know about your hospital brand.
WHY YOU SHOULD DO IT AS WELL?

11. Owned Media
Earned Media
Paid Media
Successful companies
understand the power of
owned media and
invest in it.

12. THIS IS EXACTLY
WHAT WE DO.

13. Video Marketing Company
www.studionavans.com
A Case Study by
Ideas + Production + Marketing