Video Marketing Case study - Headspace
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This document discusses a case study of a company that has done outstanding video marketing on YouTube over the past 5 years. Some key details include: - The company has uploaded 252 videos to their YouTube channel to date promoting their smartphone app that helps with sleep, mindfulness, and stress relief. - Their YouTube channel homepage is well-organized into sections and features an introductory video for first-time visitors and playlists to categorize their content. - Their videos receive on average 1,500 views within a day and their channel has grown to over 3.34 lakh (334,000) subscribers, generating an annual revenue of over $100 million. - The document argues that video marketing done consistently
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Why ET money build it brand channel?
A financial brand has created a video channel to build brand loyalty and a loyal subscriber base over time. By publishing helpful, informative videos about financial topics, they are addressing a need while also exposing more people to their brand. As their subscriber count grows with quality content, the brand is able to naturally promote its products and services to an engaged audience. Their long-term strategy with the video channel aims to establish their brand as the go-to source for financial advice.
Online ads, marketing, content, how does altogether work?
The document discusses the author's experience seeing various online ads targeted to them over one day. They provide comments on each ad, noting whether they are familiar with the brand or product being advertised, and if they would be inclined to click the ad call-to-action button. Some ads are ignored due to lack of familiarity with the brand. Others, like ads from known brands Tata and Garmin, may be clicked if interested in the product. The author concludes that online ads can be an effective way for businesses to do initial outreach, but the best ads also provide helpful content that educates potential customers and addresses their questions without being overly sales-focused.
Why does a D2C manufacturing company distribute their videos by paid ads?
The document discusses how a cement manufacturer effectively used online advertising to engage a potential customer. The ad addressed the customer's questions by providing informative videos on the company's YouTube channel. Without explicitly asking the customer to buy, the videos sold them on the brand by providing helpful content through owned media on the company's YouTube channel.
Why a tyre manufacturing company runs a fantastic dining guide? michelin
At the outset, there is no connection between a dining guide and tyre manufacturing but if we dig deeper what they have done is something a great example in marketing.
The Furrow magazine - forefather of content marketing
Content marketing is not new, in fact, it is a century-old practice. Here is a case study about the forefather of content marketing.
Why "Self" a fitness brand build their video channel - A case study.
This document discusses why a fitness company would run their own brand video channel. It notes that the company has over 9.89 million subscribers who watch and share their videos, helping to build loyalty and awareness for the brand. Their consistent publishing of over 600 videos since 2018 has helped their subscriber base grow steadily. By investing in their own brand channel as owned media, the company is building a loyal fanbase for their fitness services in the long run through high-quality and helpful video content.
Kelloggs India brand video channel a case-study
This document discusses why an Indian FMCG (fast-moving consumer goods) company has created their own brand video channel on YouTube. The key reasons are:
1) The channel has over 67,000 subscribers who watch recipes and other helpful videos, sharing them with others and building loyalty and awareness for the brand over time.
2) When people search for recipes online, subscribers are more likely to remember and recommend this brand compared to competitors.
3) The subscriber base continues growing as new videos are published, building a large loyal fanbase for the brand in India through their video content marketing strategy.
Let your video channel works for you - Studio Navans
This document provides examples of companies that have successfully used video content to grow their audience and engagement over time. It notes that companies like TED published their first video in 2009 and now have over 684 videos and 10.2 million subscribers. Other examples show that regular video publishing since 2009-2018 has helped companies accumulate hundreds of videos and thousands to tens of thousands of subscribers. The document recommends starting a video channel early and maintaining it long-term to help it work for your organization over time.
Why cultfit has built their brand video channel?
The document discusses why a health and fitness brand runs their own video channel. It explains that through publishing helpful workout and fitness videos over several years, the brand has built a loyal subscriber base of over 983,000 people. This large subscriber base promotes the brand's name when viewers share and recommend videos. The brand's video channel allows them to continuously grow their fanbase and will help the brand be top of mind for people looking for fitness services. The document commends the brand for their success in publishing nearly daily videos over four years which has helped them achieve outstanding results through their owned media channel.
A case study on kauvery hospitals Brand video channel
Kauvery Hospital in India has built their own brand channel on YouTube to market to patients and potential patients. They have over 71,000 subscribers who consume and share the hospital's helpful, patient-centric videos. As the subscriber base grows through valuable content, more people will choose Kauvery Hospital over competitors when health issues arise due to the loyalty and trust developed. By creating a video channel, the hospital is marketing to audiences in an indirect way that builds their brand over the long term through owned media.
Twilio - Brand video channel study
Twilio has built their own brand channel on YouTube to market to their target audience without directly marketing. They have over 64,000 subscribers who consume and share their valuable videos, building loyalty over time. As Twilio continues adding value for their audience through well-planned playlists and audience-centric videos, their subscriber base increases. By investing in their video channel as owned media, every video will continue working for Twilio for years to come through earned and paid media exposure, demonstrating the power and long-term thinking of owned media for successful companies.
Royal children's hospital - Video marketing case study
A children hospital in Australia does video marketing smartly by publishing videos that are audience-centric.
Video marketing case-study on Fisher & Paykel
A video marketing case study on Fisher & Paykel.
The type of videos they make and the videos they publish on their brand channel on YouTube.
John deere india - Brand video channel case study by Studio Navans
India's John Deere brand has created its own YouTube channel to educate customers and potential buyers about its agricultural equipment. The channel focuses on Hindi-speaking states in North India and includes instructional videos and playlists translated into various Indian languages. It has been successful due to its consistent publishing schedule, smooth product integration into videos, and focus on addressing user queries. As a result, the channel has grown to over 1.82 million subscribers who act as brand ambassadors and help drive new customer acquisitions organically. This owned media strategy allows John Deere to build loyalty among farmers who are more likely to purchase its products over competitors.
Healthcare case study by Navanee Viswa
A hospital can market itself smartly using a video channel without direct advertising. The CEOs of some hospitals mentioned high operating costs as an issue. A case study is presented of a hospital that started a video channel before the pandemic that now has over 3 lakh subscribers. Their videos address audiences with 0% selling and 100% marketing by providing helpful content without expecting anything in return. This builds brand awareness through views and subscriber recommendations. The document recommends other hospitals create owned media like video channels to promote their brands in a similar cost-effective manner.
Damac properties Brand video channel
This document discusses why property developers build brand channels on YouTube. It analyzes one developer's channel that has been active for 8 years and has accumulated 10.9K subscribers. The key points made are that the developer has built a base of 10.9K brand ambassadors through their educational videos over 8 years, all of whom are current or potential customers. While the subscriber count is not large, it represents a great number given the high ticket size of property sales. Maintaining a YouTube channel is a way for developers to conduct owned media marketing at low cost.
Volvo trucks video channel on YouTube - A case study
Volvo Trucks has built their YouTube channel to educate their customers and potential customers about their products and services. The channel has clear sections covering their heavy duty trucks, fuel efficient models, LNG trucks, customer stories, live tests, and information for drivers. It has been publishing videos for 11 years and has over 445,000 subscribers, demonstrating the power of using owned media like YouTube to build brand ambassadors and facilitate customer acquisition with low costs.
A video marketing case study of Bodybuilding.com
Here is one of the companies which use YouTube as their prime marketing medium and leverages it excellently.
The 4 Important video marketing metrics
These are the 4 important video marketing metrics you should keep it in mind when you start the video marketing in your organisation.
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Why Manipal Hospitals has built their video channel?.pdf
Why Manipal Hospitals has built their video channel?.pdf
Online ads, marketing, content, how does altogether work?
Online ads, marketing, content, how does altogether work?
Why does a D2C manufacturing company distribute their videos by paid ads?
Why does a D2C manufacturing company distribute their videos by paid ads?
Why a tyre manufacturing company runs a fantastic dining guide? michelin
Why a tyre manufacturing company runs a fantastic dining guide? michelin
The Furrow magazine - forefather of content marketing
The Furrow magazine - forefather of content marketing
Why "Self" a fitness brand build their video channel - A case study.
Why "Self" a fitness brand build their video channel - A case study.
Let your video channel works for you - Studio Navans
Let your video channel works for you - Studio Navans
A case study on kauvery hospitals Brand video channel
A case study on kauvery hospitals Brand video channel
Royal children's hospital - Video marketing case study
Royal children's hospital - Video marketing case study
John deere india - Brand video channel case study by Studio Navans
John deere india - Brand video channel case study by Studio Navans
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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◇申请留学生创业基金
留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
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How to find topics that algorithms love
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Learn various courses and get employment opportunities.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
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Video Marketing Case study - Headspace
- 1. VIDEO MARKETING DONE OUTSTANDING? A Case Study
- 2. WHAT WE DO IN OUR MARKETING? 2
- 3. We boast about our services We do this - We do that - 3
- 4. HERE IS A COMPANY WHICH DOES VIDEO MARKETING IN STYLE. 4
- 5. LET’S SEE WHAT THEY HAVE DONE ON YOUTUBE? 5
- 6. 6
- 8. 8 FIRST VIDEO BEFORE 5 YEARS.
- 9. DO THEY SELL ANY PRODUCT? 9
- 10. THEY HELP YOU SLEEP WELL, LIVE MINDFULLY, LIVE STRESS FREE THROUGH THEIR SMARTPHONE APP. 10
- 11. 11
- 12. WHAT DID YOU NOTICE? 12
- 13. 13
- 14. DID YOU NOTICE? HOW WELL THEY HAVE ORGANISED THE “SECTIONS” 14
- 15. 15
- 16. THAT WAS THEIR CHANNEL HOMEPAGE. WHAT DID YOU NOTICE? 16
- 17. 17
- 18. 18 AN “INTRO VIDEO” FOR THE FIRST TIME VISITOR.
- 19. 19
- 20. THUMBNAILS. 20
- 21. 21
- 22. WHAT DID YOU NOTICE? 22
- 24. NOW, IN LESS THAN A DAY THEIR VIDEO GETS 1.5 K VIEWS. 24
- 25. 3.34 LAKH SUBS FOR THE COURSE OF 5+ YEARS 25
- 26. THEY HAVE USERS IN 190 COUNTRIES AND AN ANNUAL REVENUE OF OVER $100 MILLION. All the 3.34L Subs are using their service or about to subscribe. 26
- 27. VIDEO MARKETING IS A COMPOUNDING EFFECT. 27 - Navanee Viswa
- 28. 28 BRILLIANT JOB
- 29. Video Marketing Company www.studionavans.com A Case Study by Ideas + Production + Managing your channel