Volvo Trucks has built their YouTube channel to educate their customers and potential customers about their products and services. The channel has clear sections covering their heavy duty trucks, fuel efficient models, LNG trucks, customer stories, live tests, and information for drivers. It has been publishing videos for 11 years and has over 445,000 subscribers, demonstrating the power of using owned media like YouTube to build brand ambassadors and facilitate customer acquisition with low costs.

1. WHY VOLVO TRUCKS
BUILD
THEIR CHANNEL(S)?
1

2. WHY VOLVO TRUCKS
BUILD
THEIR CHANNEL(S) ON ?
2
The correct question would be,

3. LET’S SEE THE CHANNEL FIRST!
3

4. 4
Playlists that
talks about
every need of
their customers

5. 5
Unfortunately,
there is no intro
fi
lm as channel’s
trailer.
Also, there is a big scope to improve video thumbnails.

6. 6
They have a well
organised channel
with clear sections.

7. 7
‣ Heavy duty range
‣ Fuel efficient
‣ LNG
‣ Customer stories
‣ Live tests
‣ Driver’s world

8. 8
Sections

9. 9
They also have individual
channels for each region.

10. 10
Their
fi
rst video was
published 11 years back.

11. THEY’VE GOT 4.45LAKH SUBSCRIBERS
IN THE COURSE
OF 11 YEARS FOR THEIR
BRAND CHANNEL.
11

12. 12
OUTSTANDING JOB

13. ‣ They've got 4.45 lakh brand ambassadors who will talk about them when
there's a conversation on trucks. That's the power of educating your followers.
‣ All their subscribers are either their current customers or potential
customers.
‣ With every new view to their videos, a customer acquisition is under
progress with almost zero CAC.
WHY THEY DO IT?

14. 14
THEY KNEW THE IMPORTANCE OF OWNED MEDIA

15. Owned Media
Earned Media
Paid Media
Successful companies
understand the power of
owned media and
invest in it.

16. THIS IS EXACTLY
WHAT WE DO.

17. Video Marketing Company
www.studionavans.com
A Case Study by
Ideas + Production + Marketing