Why Manipal Hospitals has built their video channel?.pdfNavanee Viswa
Why Manipal Hospitals has built its video channel?
In today's connected world, having a content repository is of importance to move the marketing wheel and this hospital is doing it rightly.
A financial brand has created a video channel to build brand loyalty and a loyal subscriber base over time. By publishing helpful, informative videos about financial topics, they are addressing a need while also exposing more people to their brand. As their subscriber count grows with quality content, the brand is able to naturally promote its products and services to an engaged audience. Their long-term strategy with the video channel aims to establish their brand as the go-to source for financial advice.
Online ads, marketing, content, how does altogether work?Navanee Viswa
The document discusses the author's experience seeing various online ads targeted to them over one day. They provide comments on each ad, noting whether they are familiar with the brand or product being advertised, and if they would be inclined to click the ad call-to-action button. Some ads are ignored due to lack of familiarity with the brand. Others, like ads from known brands Tata and Garmin, may be clicked if interested in the product. The author concludes that online ads can be an effective way for businesses to do initial outreach, but the best ads also provide helpful content that educates potential customers and addresses their questions without being overly sales-focused.
Why does a D2C manufacturing company distribute their videos by paid ads?Navanee Viswa
The document discusses how a cement manufacturer effectively used online advertising to engage a potential customer. The ad addressed the customer's questions by providing informative videos on the company's YouTube channel. Without explicitly asking the customer to buy, the videos sold them on the brand by providing helpful content through owned media on the company's YouTube channel.
Why a tyre manufacturing company runs a fantastic dining guide? michelinNavanee Viswa
At the outset, there is no connection between a dining guide and tyre manufacturing but if we dig deeper what they have done is something a great example in marketing.
Why E3 R3HAB has built their video channel?Navanee Viswa
E3 Rehab, a rehabilitation brand, runs their own video channel to build brand loyalty and awareness. They have over 92k subscribers who may recommend E3 Rehab to others based on videos. Their growing subscriber base will continue seeing more helpful videos, keeping the brand top of mind for rehab services. By consistently publishing videos for over a year, E3 Rehab has strategically developed a large loyal fan base to bring them future business through their video channel's earned media.
Why "Self" a fitness brand build their video channel - A case study.Navanee Viswa
This document discusses why a fitness company would run their own brand video channel. It notes that the company has over 9.89 million subscribers who watch and share their videos, helping to build loyalty and awareness for the brand. Their consistent publishing of over 600 videos since 2018 has helped their subscriber base grow steadily. By investing in their own brand channel as owned media, the company is building a loyal fanbase for their fitness services in the long run through high-quality and helpful video content.
Why Manipal Hospitals has built their video channel?.pdfNavanee Viswa
Why Manipal Hospitals has built its video channel?
In today's connected world, having a content repository is of importance to move the marketing wheel and this hospital is doing it rightly.
A financial brand has created a video channel to build brand loyalty and a loyal subscriber base over time. By publishing helpful, informative videos about financial topics, they are addressing a need while also exposing more people to their brand. As their subscriber count grows with quality content, the brand is able to naturally promote its products and services to an engaged audience. Their long-term strategy with the video channel aims to establish their brand as the go-to source for financial advice.
Online ads, marketing, content, how does altogether work?Navanee Viswa
The document discusses the author's experience seeing various online ads targeted to them over one day. They provide comments on each ad, noting whether they are familiar with the brand or product being advertised, and if they would be inclined to click the ad call-to-action button. Some ads are ignored due to lack of familiarity with the brand. Others, like ads from known brands Tata and Garmin, may be clicked if interested in the product. The author concludes that online ads can be an effective way for businesses to do initial outreach, but the best ads also provide helpful content that educates potential customers and addresses their questions without being overly sales-focused.
Why does a D2C manufacturing company distribute their videos by paid ads?Navanee Viswa
The document discusses how a cement manufacturer effectively used online advertising to engage a potential customer. The ad addressed the customer's questions by providing informative videos on the company's YouTube channel. Without explicitly asking the customer to buy, the videos sold them on the brand by providing helpful content through owned media on the company's YouTube channel.
Why a tyre manufacturing company runs a fantastic dining guide? michelinNavanee Viswa
At the outset, there is no connection between a dining guide and tyre manufacturing but if we dig deeper what they have done is something a great example in marketing.
Why E3 R3HAB has built their video channel?Navanee Viswa
E3 Rehab, a rehabilitation brand, runs their own video channel to build brand loyalty and awareness. They have over 92k subscribers who may recommend E3 Rehab to others based on videos. Their growing subscriber base will continue seeing more helpful videos, keeping the brand top of mind for rehab services. By consistently publishing videos for over a year, E3 Rehab has strategically developed a large loyal fan base to bring them future business through their video channel's earned media.
Why "Self" a fitness brand build their video channel - A case study.Navanee Viswa
This document discusses why a fitness company would run their own brand video channel. It notes that the company has over 9.89 million subscribers who watch and share their videos, helping to build loyalty and awareness for the brand. Their consistent publishing of over 600 videos since 2018 has helped their subscriber base grow steadily. By investing in their own brand channel as owned media, the company is building a loyal fanbase for their fitness services in the long run through high-quality and helpful video content.
Kelloggs India brand video channel a case-studyNavanee Viswa
This document discusses why an Indian FMCG (fast-moving consumer goods) company has created their own brand video channel on YouTube. The key reasons are:
1) The channel has over 67,000 subscribers who watch recipes and other helpful videos, sharing them with others and building loyalty and awareness for the brand over time.
2) When people search for recipes online, subscribers are more likely to remember and recommend this brand compared to competitors.
3) The subscriber base continues growing as new videos are published, building a large loyal fanbase for the brand in India through their video content marketing strategy.
Let your video channel works for you - Studio NavansNavanee Viswa
This document provides examples of companies that have successfully used video content to grow their audience and engagement over time. It notes that companies like TED published their first video in 2009 and now have over 684 videos and 10.2 million subscribers. Other examples show that regular video publishing since 2009-2018 has helped companies accumulate hundreds of videos and thousands to tens of thousands of subscribers. The document recommends starting a video channel early and maintaining it long-term to help it work for your organization over time.
Why cultfit has built their brand video channel?Navanee Viswa
The document discusses why a health and fitness brand runs their own video channel. It explains that through publishing helpful workout and fitness videos over several years, the brand has built a loyal subscriber base of over 983,000 people. This large subscriber base promotes the brand's name when viewers share and recommend videos. The brand's video channel allows them to continuously grow their fanbase and will help the brand be top of mind for people looking for fitness services. The document commends the brand for their success in publishing nearly daily videos over four years which has helped them achieve outstanding results through their owned media channel.
A case study on kauvery hospitals Brand video channelNavanee Viswa
Kauvery Hospital in India has built their own brand channel on YouTube to market to patients and potential patients. They have over 71,000 subscribers who consume and share the hospital's helpful, patient-centric videos. As the subscriber base grows through valuable content, more people will choose Kauvery Hospital over competitors when health issues arise due to the loyalty and trust developed. By creating a video channel, the hospital is marketing to audiences in an indirect way that builds their brand over the long term through owned media.
Twilio has built their own brand channel on YouTube to market to their target audience without directly marketing. They have over 64,000 subscribers who consume and share their valuable videos, building loyalty over time. As Twilio continues adding value for their audience through well-planned playlists and audience-centric videos, their subscriber base increases. By investing in their video channel as owned media, every video will continue working for Twilio for years to come through earned and paid media exposure, demonstrating the power and long-term thinking of owned media for successful companies.
John deere india - Brand video channel case study by Studio NavansNavanee Viswa
India's John Deere brand has created its own YouTube channel to educate customers and potential buyers about its agricultural equipment. The channel focuses on Hindi-speaking states in North India and includes instructional videos and playlists translated into various Indian languages. It has been successful due to its consistent publishing schedule, smooth product integration into videos, and focus on addressing user queries. As a result, the channel has grown to over 1.82 million subscribers who act as brand ambassadors and help drive new customer acquisitions organically. This owned media strategy allows John Deere to build loyalty among farmers who are more likely to purchase its products over competitors.
A hospital can market itself smartly using a video channel without direct advertising. The CEOs of some hospitals mentioned high operating costs as an issue. A case study is presented of a hospital that started a video channel before the pandemic that now has over 3 lakh subscribers. Their videos address audiences with 0% selling and 100% marketing by providing helpful content without expecting anything in return. This builds brand awareness through views and subscriber recommendations. The document recommends other hospitals create owned media like video channels to promote their brands in a similar cost-effective manner.
This document discusses why property developers build brand channels on YouTube. It analyzes one developer's channel that has been active for 8 years and has accumulated 10.9K subscribers. The key points made are that the developer has built a base of 10.9K brand ambassadors through their educational videos over 8 years, all of whom are current or potential customers. While the subscriber count is not large, it represents a great number given the high ticket size of property sales. Maintaining a YouTube channel is a way for developers to conduct owned media marketing at low cost.
Volvo trucks video channel on YouTube - A case studyNavanee Viswa
Volvo Trucks has built their YouTube channel to educate their customers and potential customers about their products and services. The channel has clear sections covering their heavy duty trucks, fuel efficient models, LNG trucks, customer stories, live tests, and information for drivers. It has been publishing videos for 11 years and has over 445,000 subscribers, demonstrating the power of using owned media like YouTube to build brand ambassadors and facilitate customer acquisition with low costs.
A video marketing case study - PipedriveNavanee Viswa
This document discusses a case study of a video marketing company's YouTube channel as an example of effective video marketing. The company's YouTube channel has clear sections organized by topic, with educational demo and training videos, customer testimonials, and videos in other languages. Over eight years they have published videos consistently and gained over 8,000 subscribers, demonstrating the impact of owned media for marketing.
This document discusses a case study of a company that has done outstanding video marketing on YouTube over the past 5 years. Some key details include:
- The company has uploaded 252 videos to their YouTube channel to date promoting their smartphone app that helps with sleep, mindfulness, and stress relief.
- Their YouTube channel homepage is well-organized into sections and features an introductory video for first-time visitors and playlists to categorize their content.
- Their videos receive on average 1,500 views within a day and their channel has grown to over 3.34 lakh (334,000) subscribers, generating an annual revenue of over $100 million.
- The document argues that video marketing done consistently
A Video Marketing case study by Navanee ViswaNavanee Viswa
This document discusses the video marketing strategy of a travel planning company. They have 668 videos on their YouTube channel organized by continent and destination. Their thumbnails and video titles focus on the user. They have been publishing over 10 years, starting with few views but now average over 100,000 views per day. With only around 9 lakh subscribers accumulated over 10 years, they have built a large pool of potential customers for their travel planning services. Their consistent video strategy on YouTube has proven very effective.
Companies are skeptical about adopting video marketing for several top reasons: 23% said they lack time, 21% said they don't know where to start, 14% said they are unclear on the return on investment of video, and 12% said they thought video would be too expensive. The document offers a free 30-minute video marketing consulting session to address any of these concerns, with interested parties asked to write an email with the subject "Video Marketing consulting" to the provided contact.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Kelloggs India brand video channel a case-studyNavanee Viswa
This document discusses why an Indian FMCG (fast-moving consumer goods) company has created their own brand video channel on YouTube. The key reasons are:
1) The channel has over 67,000 subscribers who watch recipes and other helpful videos, sharing them with others and building loyalty and awareness for the brand over time.
2) When people search for recipes online, subscribers are more likely to remember and recommend this brand compared to competitors.
3) The subscriber base continues growing as new videos are published, building a large loyal fanbase for the brand in India through their video content marketing strategy.
Let your video channel works for you - Studio NavansNavanee Viswa
This document provides examples of companies that have successfully used video content to grow their audience and engagement over time. It notes that companies like TED published their first video in 2009 and now have over 684 videos and 10.2 million subscribers. Other examples show that regular video publishing since 2009-2018 has helped companies accumulate hundreds of videos and thousands to tens of thousands of subscribers. The document recommends starting a video channel early and maintaining it long-term to help it work for your organization over time.
Why cultfit has built their brand video channel?Navanee Viswa
The document discusses why a health and fitness brand runs their own video channel. It explains that through publishing helpful workout and fitness videos over several years, the brand has built a loyal subscriber base of over 983,000 people. This large subscriber base promotes the brand's name when viewers share and recommend videos. The brand's video channel allows them to continuously grow their fanbase and will help the brand be top of mind for people looking for fitness services. The document commends the brand for their success in publishing nearly daily videos over four years which has helped them achieve outstanding results through their owned media channel.
A case study on kauvery hospitals Brand video channelNavanee Viswa
Kauvery Hospital in India has built their own brand channel on YouTube to market to patients and potential patients. They have over 71,000 subscribers who consume and share the hospital's helpful, patient-centric videos. As the subscriber base grows through valuable content, more people will choose Kauvery Hospital over competitors when health issues arise due to the loyalty and trust developed. By creating a video channel, the hospital is marketing to audiences in an indirect way that builds their brand over the long term through owned media.
Twilio has built their own brand channel on YouTube to market to their target audience without directly marketing. They have over 64,000 subscribers who consume and share their valuable videos, building loyalty over time. As Twilio continues adding value for their audience through well-planned playlists and audience-centric videos, their subscriber base increases. By investing in their video channel as owned media, every video will continue working for Twilio for years to come through earned and paid media exposure, demonstrating the power and long-term thinking of owned media for successful companies.
John deere india - Brand video channel case study by Studio NavansNavanee Viswa
India's John Deere brand has created its own YouTube channel to educate customers and potential buyers about its agricultural equipment. The channel focuses on Hindi-speaking states in North India and includes instructional videos and playlists translated into various Indian languages. It has been successful due to its consistent publishing schedule, smooth product integration into videos, and focus on addressing user queries. As a result, the channel has grown to over 1.82 million subscribers who act as brand ambassadors and help drive new customer acquisitions organically. This owned media strategy allows John Deere to build loyalty among farmers who are more likely to purchase its products over competitors.
A hospital can market itself smartly using a video channel without direct advertising. The CEOs of some hospitals mentioned high operating costs as an issue. A case study is presented of a hospital that started a video channel before the pandemic that now has over 3 lakh subscribers. Their videos address audiences with 0% selling and 100% marketing by providing helpful content without expecting anything in return. This builds brand awareness through views and subscriber recommendations. The document recommends other hospitals create owned media like video channels to promote their brands in a similar cost-effective manner.
This document discusses why property developers build brand channels on YouTube. It analyzes one developer's channel that has been active for 8 years and has accumulated 10.9K subscribers. The key points made are that the developer has built a base of 10.9K brand ambassadors through their educational videos over 8 years, all of whom are current or potential customers. While the subscriber count is not large, it represents a great number given the high ticket size of property sales. Maintaining a YouTube channel is a way for developers to conduct owned media marketing at low cost.
Volvo trucks video channel on YouTube - A case studyNavanee Viswa
Volvo Trucks has built their YouTube channel to educate their customers and potential customers about their products and services. The channel has clear sections covering their heavy duty trucks, fuel efficient models, LNG trucks, customer stories, live tests, and information for drivers. It has been publishing videos for 11 years and has over 445,000 subscribers, demonstrating the power of using owned media like YouTube to build brand ambassadors and facilitate customer acquisition with low costs.
A video marketing case study - PipedriveNavanee Viswa
This document discusses a case study of a video marketing company's YouTube channel as an example of effective video marketing. The company's YouTube channel has clear sections organized by topic, with educational demo and training videos, customer testimonials, and videos in other languages. Over eight years they have published videos consistently and gained over 8,000 subscribers, demonstrating the impact of owned media for marketing.
This document discusses a case study of a company that has done outstanding video marketing on YouTube over the past 5 years. Some key details include:
- The company has uploaded 252 videos to their YouTube channel to date promoting their smartphone app that helps with sleep, mindfulness, and stress relief.
- Their YouTube channel homepage is well-organized into sections and features an introductory video for first-time visitors and playlists to categorize their content.
- Their videos receive on average 1,500 views within a day and their channel has grown to over 3.34 lakh (334,000) subscribers, generating an annual revenue of over $100 million.
- The document argues that video marketing done consistently
A Video Marketing case study by Navanee ViswaNavanee Viswa
This document discusses the video marketing strategy of a travel planning company. They have 668 videos on their YouTube channel organized by continent and destination. Their thumbnails and video titles focus on the user. They have been publishing over 10 years, starting with few views but now average over 100,000 views per day. With only around 9 lakh subscribers accumulated over 10 years, they have built a large pool of potential customers for their travel planning services. Their consistent video strategy on YouTube has proven very effective.
Companies are skeptical about adopting video marketing for several top reasons: 23% said they lack time, 21% said they don't know where to start, 14% said they are unclear on the return on investment of video, and 12% said they thought video would be too expensive. The document offers a free 30-minute video marketing consulting session to address any of these concerns, with interested parties asked to write an email with the subject "Video Marketing consulting" to the provided contact.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.