A Video Marketing case study by Navanee Viswa
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This document discusses the video marketing strategy of a travel planning company. They have 668 videos on their YouTube channel organized by continent and destination. Their thumbnails and video titles focus on the user. They have been publishing over 10 years, starting with few views but now average over 100,000 views per day. With only around 9 lakh subscribers accumulated over 10 years, they have built a large pool of potential customers for their travel planning services. Their consistent video strategy on YouTube has proven very effective.
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Content marketing by Mailchimp - A drill down by Navanee Viswa
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New video ideas in a slide show and the companies who have immensely benefitted from using different forms of video content.
The power of videos - Navanee Viswa
The Power of Videos by Navanee Viswa from Studio Navans.
The slides are very generic one due to the audience type.
Why not videos - Studio Navans
Companies are skeptical about adopting video marketing for several top reasons: 23% said they lack time, 21% said they don't know where to start, 14% said they are unclear on the return on investment of video, and 12% said they thought video would be too expensive. The document offers a free 30-minute video marketing consulting session to address any of these concerns, with interested parties asked to write an email with the subject "Video Marketing consulting" to the provided contact.
Why video marketing - Studio Navans
Video marketing can significantly increase engagement and leads for businesses. Research shows that consumers want more video content from brands, and people spend 88% more time on websites that feature videos. Additionally, video marketers see a 66% increase in qualified leads per year and 88% of video marketers are satisfied with the ROI of their video marketing on social media.
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Why Manipal Hospitals has built their video channel?.pdf
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Online ads, marketing, content, how does altogether work?
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Why does a D2C manufacturing company distribute their videos by paid ads?
Why does a D2C manufacturing company distribute their videos by paid ads?
Why a tyre manufacturing company runs a fantastic dining guide? michelin
Why a tyre manufacturing company runs a fantastic dining guide? michelin
The Furrow magazine - forefather of content marketing
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Content marketing by Mailchimp - A drill down by Navanee Viswa
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A Video Marketing case study by Navanee Viswa
- 1. VIDEO MARKETING DONE OUTSTANDING? A Case Study
- 2. WHAT WE DO GENERALLY IN OUR MARKETING? 2
- 3. We boast about our products/services as if the world has never seen anything good earlier! 3
- 4. HERE IS A COMPANY WHICH DOES VIDEO MARKETING REALLY EXEMPLARY. 4
- 5. LET’S SEE WHAT THEY HAVE DONE ON YOUTUBE. 5
- 6. 668 VIDEOS 6
- 8. 8
- 9. DID YOU NOTICE? THEY DON’T HAVE ANY PRODUCTS? 9
- 11. AND THEY ARE, 11
- 13. 13
- 14. DID YOU NOTICE? HOW WELL THEY HAVE ORGANISED THE SECTIONS PART OF THEIR YOUTUBE CHANNEL? 14
- 15. 15
- 16. CONTINENT WISE AND POPULAR DESTINATIONS BASED. 16
- 17. NOT ONLY THAT, DID YOU LOOK AT THE THUMBNAILS? 17
- 18. 18
- 19. NOT ONLY ITS ON SAME STYLE, THE COPY IS FOCUSED ON THE USER. 19
- 20. ALSO, CONTINENTS AS SECTIONS, PLACES WITH MULTIPLE VIDEOS AS PLAYLISTS 20
- 21. 21
- 22. DO THEY DO SOMETHING ELSE WELL? 22
- 23. 23
- 24. WHAT DID YOU NOTICE? 24
- 25. DID YOU NOTICE SOME OF THEIR VIDEOS HAVE ONLY FEW HUNDRED VIEWS? 25
- 26. 26
- 27. NOT ONLY THAT, THEY STARTED PUBLISHING VIDEOS BEFORE 10 YEARS! 27
- 28. 28
- 29. IN THE INITIAL DAYS, DON’T EVEN SEE THE VIEWS. FORGET IT. IT BARELY MATTERS. 29
- 30. NOW, ON AVERAGE THEIR VIDEO GETS ABOUT A LAKH VIEW IN A DAY. 30
- 31. ON AN AVERAGE A LITTLE MORE THAN ONE VIDEO EVERY WEEK PUBLISHED BY THEM FOR 10 YEARS. 31
- 32. DID YOU ASK JUST 9 LAKH SUBS FOR THE COURSE OF 10 YEARS? 32
- 33. REMEMBER, ALL THE 9 LAKH SUBSCRIBERS ARE THEIR MQL. Sooner or later all the 9L Subs are going to use their service or have used already and will use again. 33
- 34. WELL DONE 34
- 35. Video Marketing Company www.studionavans.com A Case Study by