Repurposing video refers to the practice of converting it into different content formats — one video, multiple uses. Dig down to How to Repurpose Your Video? Read out the expert's advice

1. How to Repurpose Your
Video? Expert Advice
Are you a content creator looking to boost your reach and increase engagement? If so,
repurposing content for social media is one of the best ways to get more eyes on your
videos! In this guide, we’ll go over some simple strategies for repurposing your video
content.
One of the best things about video is that it can be used in many different formats – from
short clips captured with a mobile device all the way up to feature-length movies. By
creating multiple versions of each piece of content you produce, you can reach a wider
audience and engage with them in new and interesting ways by repurposing content for
social media.
If you have a longer video, consider breaking it up into smaller pieces and posting them as
individual clips on social media. Repurposing content for social media is a great way to
generate interest and drive traffic back to your original video.

2. You can also create GIFs from your videos and share them on social media or in email
newsletters. GIFs are fun and eye-catching, and they’re an easy way to give your audience a
taste of what your video is about.
Here are 12 tips for repurposing your video:
1. Create a blog post
If you have a video that is informative or helpful, consider creating a blog post around it. You
can transcribe the audio from the video or write a summary of the key points covered in the
video. Be sure to include a link to the video so that readers can easily find and watch it.
2. Turn your video into an infographic
If you have a video that covers a lot of information, consider turning it into an infographic.
This will help convey the key points more quickly to viewers, who may not want to sit
through a long video.
3. Create shorter videos from longer ones
If you have one or two videos that are particularly popular, try cutting them up into shorter
clips and posting them on social media or your website as teasers for your main content. You
could even create a series of these short clips based on each other, which will help keep
potential customers engaged with your brand over time.
4. Transcribe the audio
If you have a video with great audio, consider transcribing it and posting the transcript on
your website or blog. This is especially helpful if your target audience is likely to read more
than watch videos.
5. Make a GIF
GIFs are popular on social media, and they can be a great way to repurpose your video
content. If you have a funny or memorable scene in your video, turn it into a GIF and share it
on social media or your website.
6. Use excerpts in social media posts
Social media posts with video get more engagement than those without, so consider using
excerpts from your videos in your posts. You can also create short clips specifically for social
media, which will give potential customers a taste of your video content.
7. Create a video series

3. If you have several videos that are related to each other, consider turning them into a series.
This will help keep viewers engaged over time and potentially increase conversions as they
watch more of your videos and learn more about your products or services.
8. Make a quiz or survey based on the video
If you have a video that offers valuable information or advice, consider creating a quiz or
survey that relates to it. This will not only engage viewers but also help you gather data
about your audience and their needs and interests.
9. Post the transcript on YouTube
YouTube is one of the most popular platforms for watching videos, so posting your
transcripts there can help you reach even more potential customers. You can also add links
to your website or blog in the description section, which will help drive traffic to your site.
10. Add subtitles
If you want to reach a global audience or make your videos more accessible, consider adding
subtitles in repurpose video content. This is especially important if your target audience
speaks a different language than you do.
11. Create an ebook or guide
If you have a video that covers a lot of information, consider turning it into an ebook or
guide. This will help viewers digest the information more easily and provide them with a
valuable resource they can refer back to later.
12.Re-edit your existing video
If you have an older video that isn't getting as much traction as you'd like, consider
re-editing it. This could involve adding new footage or graphics, cutting out unnecessary
content, or changing the format entirely to better suit your target audience.
Another option is to create short teaser for repurpose video content that introduce viewers
to your larger video project. These teasers can be posted on social media or on your
website, and they’re a great way to generate interest in your work.
Finally, don’t forget about the power of video subtitles! Many viewers prefer videos that
include captions, even if they have good sound quality.
In short, repurpose video content is a great way to boost engagement and reach a wider
audience. And by taking advantage of different formats and platforms, you can make sure
your video content gets seen by as many people as possible!