This document discusses why property developers build brand channels on YouTube. It analyzes one developer's channel that has been active for 8 years and has accumulated 10.9K subscribers. The key points made are that the developer has built a base of 10.9K brand ambassadors through their educational videos over 8 years, all of whom are current or potential customers. While the subscriber count is not large, it represents a great number given the high ticket size of property sales. Maintaining a YouTube channel is a way for developers to conduct owned media marketing at low cost.

1. WHY PROPERTIES
BUILD
THEIR CHANNEL?
1

2. WHY PROPERTIES
BUILD
THEIR BRAND CHANNEL ON ?
2
THE CORRECT QUESTION WOULD BE,

3. LET’S SEE THEIR CHANNEL
FIRST!
3

4. 4
Playlists that
talks about their
projects

5. 5
Unfortunately,
there is no intro
fi
lm as channel’s
trailer.
Also, there is a big scope to improve video thumbnails.

6. 6
Their
fi
rst video was
published 8 years back.

7. THEY’VE GOT 10.9 K SUBSCRIBERS
IN THE COURSE
OF 8 YEARS FOR THEIR
BRAND VIDEO CHANNEL.
7

8. 8
GOOD JOB

9. ‣ They've got 10.9 K brand ambassadors who will talk about them when there's
a conversation on properties. That's the power of educating your followers and
keeping them updated.
‣ All their subscribers are either their current customers or potential customers.
‣ With every new view to their videos, a customer acquisition is under progress
with almost zero CAC.
‣ 10.9 K subscribers are not much impressive but given the ticket size, it is a
great number.
WHY THEY DO IT?

10. Owned Media
Earned Media
Paid Media
Successful companies
understand the power of
owned media and
invest in it.

11. THIS IS EXACTLY
WHAT WE DO.

12. Video Marketing Company
www.studionavans.com
A Case Study by
Ideas + Production + Marketing