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Building A High
Performance Team
Creating An
Ethical Culture
Markkula Center for Applied Ethics
January 28, 2009
Keith Krach
Find The Right Opportunity
Hire Great People
Get Everyone Working As A Team
Looks EasyLooks EasyLooks Easy
Building A High Performance TeamBuilding A High Performance Team
A Case Study
Big Market
Focus, Focus, Focus
Positioning
Real Business Model
Execution
Money
The Team
Right Opportunity – Magnificent 7Right OpportunityRight Opportunity –– Magnificent 7Magnificent 7
Set A Clear Direction
Key PrinciplesKey Principles
Create A Safe Environment
Continue To Raise The Standard
August 1996 Keith J. Krach 6
The PlaybookThe Playbook
ProcureSoftProcureSoft
““The Agent for the Purchasing AgentThe Agent for the Purchasing Agent””
August 1996 Keith J. Krach 7
Playbook FocusPlaybook FocusPlaybook Focus
Vision
Mission
Values
Team Rules
Goals
Strategy
Exec
Great sustaining organization in theGreat sustaining organization in the
21st century.21st century.
VisionVision
August 1996 Keith J. Krach 9
MissionMission
Be the Leader in Operating ResourceBe the Leader in Operating Resource
Management Software for Business toManagement Software for Business to
Business Electronic CommerceBusiness Electronic Commerce
August 1996 Keith J. Krach 10
ValuesValuesValues
RespectRespect
IntegrityIntegrity
CourageCourage
AmbitionAmbition
August 1996 Keith J. Krach 11
Strong TeamStrong Team
TEAM RULES:TEAM RULES:
1.Direct/open/honest communication1.Direct/open/honest communication
2.No idea is a dumb idea2.No idea is a dumb idea
3.Always continue to raise the standard3.Always continue to raise the standard
4. We are a team first, functional specialists4. We are a team first, functional specialists
secondsecond
5. Hire the best people, especially if better than5. Hire the best people, especially if better than
usus
August 1996 Keith J. Krach 12
Long term goalsLong term goals
Grow Profitably and PredictablyGrow Profitably and Predictably
Focus on Customer SuccessFocus on Customer Success
Excellence and BalanceExcellence and Balance
–– Technology/Engineering/ProductTechnology/Engineering/Product
–– Sales/Marketing/ServicesSales/Marketing/Services
–– Business OperationsBusiness Operations
CultureCulture-- Teamwork, Values, Fun, (TVF)Teamwork, Values, Fun, (TVF)
August 1996 Keith J. Krach 13
StrategyStrategyStrategy
Out FocusOut Focus
Out ThinkOut Think
Out ExecuteOut Execute
Vision
Product
Customers
Partners
Financial
People
Results - Clear LeaderResults - Clear Leader
Good Times
Lay Offs
Firing
Bad Times
Burn Out
Greed / Jealousy
September 11, 2001
CHALLENGESCHALLENGES
Challenge The Process
Inspire A Shared Vision
Enable Others To Act
Model The Way
Encourage The Heart
Remember the 5 Leadership ImperativesRemember the 5 Leadership ImperativesRemember the 5 Leadership Imperatives

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Keith Krach, Building a High Performance Team

  • 1. Building A High Performance Team Creating An Ethical Culture Markkula Center for Applied Ethics January 28, 2009 Keith Krach
  • 2. Find The Right Opportunity Hire Great People Get Everyone Working As A Team Looks EasyLooks EasyLooks Easy
  • 3. Building A High Performance TeamBuilding A High Performance Team A Case Study
  • 4. Big Market Focus, Focus, Focus Positioning Real Business Model Execution Money The Team Right Opportunity – Magnificent 7Right OpportunityRight Opportunity –– Magnificent 7Magnificent 7
  • 5. Set A Clear Direction Key PrinciplesKey Principles Create A Safe Environment Continue To Raise The Standard
  • 6. August 1996 Keith J. Krach 6 The PlaybookThe Playbook ProcureSoftProcureSoft ““The Agent for the Purchasing AgentThe Agent for the Purchasing Agent””
  • 7. August 1996 Keith J. Krach 7 Playbook FocusPlaybook FocusPlaybook Focus Vision Mission Values Team Rules Goals Strategy Exec
  • 8. Great sustaining organization in theGreat sustaining organization in the 21st century.21st century. VisionVision
  • 9. August 1996 Keith J. Krach 9 MissionMission Be the Leader in Operating ResourceBe the Leader in Operating Resource Management Software for Business toManagement Software for Business to Business Electronic CommerceBusiness Electronic Commerce
  • 10. August 1996 Keith J. Krach 10 ValuesValuesValues RespectRespect IntegrityIntegrity CourageCourage AmbitionAmbition
  • 11. August 1996 Keith J. Krach 11 Strong TeamStrong Team TEAM RULES:TEAM RULES: 1.Direct/open/honest communication1.Direct/open/honest communication 2.No idea is a dumb idea2.No idea is a dumb idea 3.Always continue to raise the standard3.Always continue to raise the standard 4. We are a team first, functional specialists4. We are a team first, functional specialists secondsecond 5. Hire the best people, especially if better than5. Hire the best people, especially if better than usus
  • 12. August 1996 Keith J. Krach 12 Long term goalsLong term goals Grow Profitably and PredictablyGrow Profitably and Predictably Focus on Customer SuccessFocus on Customer Success Excellence and BalanceExcellence and Balance –– Technology/Engineering/ProductTechnology/Engineering/Product –– Sales/Marketing/ServicesSales/Marketing/Services –– Business OperationsBusiness Operations CultureCulture-- Teamwork, Values, Fun, (TVF)Teamwork, Values, Fun, (TVF)
  • 13. August 1996 Keith J. Krach 13 StrategyStrategyStrategy Out FocusOut Focus Out ThinkOut Think Out ExecuteOut Execute
  • 15. Good Times Lay Offs Firing Bad Times Burn Out Greed / Jealousy September 11, 2001 CHALLENGESCHALLENGES
  • 16. Challenge The Process Inspire A Shared Vision Enable Others To Act Model The Way Encourage The Heart Remember the 5 Leadership ImperativesRemember the 5 Leadership ImperativesRemember the 5 Leadership Imperatives