Guy Peters is a marketing executive based in San Francisco, California. He has over 30 years of experience growing brands and business units. Some of his accomplishments include growing a new business unit's revenue from $131M to $165M in one year and doubling the revenue of another business unit from $15M to $30M. He has led cross-functional teams to successful product launches and discontinuations. Peters is also an author of two published books.
Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products
PR | Media | Digital Marketing | SEO | Social Media | Product Sales
"Marketing to Mom"
Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products
PR | Media | Digital Marketing | SEO | Social Media | Product Sales
"Marketing to Mom"
Estamos encantados por Você ter escolhido a Jeunesse Global® como seu parceiro.
Se Você esta procurando assegurar o seu futuro financeiro, o nosso objetivo é fornecer todos os meios para tal, seja com produtos que ficarás orgulhoso em representar e partilhar com outras pessoas ou com a excelente oportunidade de distribuição global com rendimentos crescentes e altamente vantajosos que só a Jeunesse Global® tem condições para lhe oferecer.
Nossos produtos estão na vanguarda da ciência e tecnologia, e têm uma sólida posição no mercado, cada vez mais crescente, de antienvelhecimento.
Maiores detalhes e cadastramento acesse:
www.rejuvenatenow.wix.com/segredosdajuventude
Plasticity: Workplace Social Engagement SoftwareJim Moss
The following is our Hyperdrive Demo Day pitch deck where we have 7 minutes to grab some investors attention. We are specifically raising $500K at this time and
Entrepreneurship and the entrepreneurial journey 2020 - 03Fraser Hay
Entrepreneurship and The Entrepreneurial Journey 2020 - 03 is an overview of the Grow Your Business offering and online resource helping individuals, entrepreneurs and business owners in over 50 countries to start and grow their business one objective at a time.
#entrepreneurship #entrepreneurship2020 #entrepreneurialgoals
#entrepreneurialjourney #entrepreneurialjourney2020
#howtoachieveyourentrepreneurialgoalsin2020
#entrepreneurshipdevelopmentprogrammescotland #entrepreneurialdevelopmentprogrammeuk
#entrepreneurialdevelopmentprogrammescotland #entrepreneurshipdevelopmentprogrammeuk
PRE-START
If want to know about Entrepreneurship and The Entrepreneurial Journey in 2020 or perhaps are a crossroads, and maybe considering entrepreneurship, self-employment or starting their own business, and are looking for an entrepreneurship keynote speaker from the UK, then Fraser has excellent anecdotes, stories and examples to share with your audience for this stage of their entrepreneurial journey.
START-UP
If want to know about Entrepreneurship and The Entrepreneurial Journey in 2020 or perhaps perhaps have decided to pursue entrepreneurship, self-employment or starting their own business, and are looking for an entrepreneurship keynote speaker from the UK, then Fraser has excellent anecdotes, stories and examples to share with your audience for this stage of their entrepreneurial journey.
SURVIVAL
If want to know about Entrepreneurship and The Entrepreneurial Journey in 2020 or perhaps are looking for an entreprenership keynote speaker or business coach from the UK to help you, your team or audience in revitalise their marketing activities, generate more leads, enquiries, prospects, sales or referrals for their products, services or solutions, then Fraser has excellent case studies and examples to share with your audience for this stage of their entrepreneurial journey.
HIGH GROWTH
If want to know about Entrepreneurship and The Entrepreneurial Journey in 2020 or perhaps are looking for an entrepreneurship keynote speaker or business coach from the UK to help you, your team or audience tosystemise and automate their marketing online to sell more products, services or solutions, then Fraser has excellent case studies and examples to share with your audience for this stage of their entrepreneurial journey.
For more information, visit https://www.growyourbusiness.tv
entrepreneurship, entrepreneurship 2020, entrepreneurial goals, entrepreneurial journey, entrepreneurial journey 2020, how to achieve your entrepreneurial goals, entrepreneurship developmentprogramme scotland,entrepreneurial development programme uk, entrepreneurial development programme scotland, entrepreneurship development programme uk, Marketing plan, marketing strategy, marketing plan 2020, marketing plan template 2020, marketing strategy 2020, uk,#seyconference, sey conference, grow your business club
The Goldstein Group is a strategic package design consultancy that breathes new life into America’s most beloved brands by generating consumer reappraisal and rediscovery. Our extraordinarily diverse, inspired and talented team combines a disciplined approach to mining insights with a design sensibility for brand heritage. The result? Design that truly makes a difference to consumers, to trade, to our clients and to us.
Bob Pritchard is an outstanding businessman who has enjoyed exceptional success in the United States,
Europe and Australasia.
More Information: http://www.icmi.com.au/bob-pritchard
How to Define a Bigger Purpose Within Your CompanyKevin Xu
Kevin Xu explains how to help your company grow by establishing a bigger purpose within the corporate world. Through value and creating a corporate purpose, Kevin Xu gives great advice on how to take your business to the next level.
Estamos encantados por Você ter escolhido a Jeunesse Global® como seu parceiro.
Se Você esta procurando assegurar o seu futuro financeiro, o nosso objetivo é fornecer todos os meios para tal, seja com produtos que ficarás orgulhoso em representar e partilhar com outras pessoas ou com a excelente oportunidade de distribuição global com rendimentos crescentes e altamente vantajosos que só a Jeunesse Global® tem condições para lhe oferecer.
Nossos produtos estão na vanguarda da ciência e tecnologia, e têm uma sólida posição no mercado, cada vez mais crescente, de antienvelhecimento.
Maiores detalhes e cadastramento acesse:
www.rejuvenatenow.wix.com/segredosdajuventude
Plasticity: Workplace Social Engagement SoftwareJim Moss
The following is our Hyperdrive Demo Day pitch deck where we have 7 minutes to grab some investors attention. We are specifically raising $500K at this time and
Entrepreneurship and the entrepreneurial journey 2020 - 03Fraser Hay
Entrepreneurship and The Entrepreneurial Journey 2020 - 03 is an overview of the Grow Your Business offering and online resource helping individuals, entrepreneurs and business owners in over 50 countries to start and grow their business one objective at a time.
#entrepreneurship #entrepreneurship2020 #entrepreneurialgoals
#entrepreneurialjourney #entrepreneurialjourney2020
#howtoachieveyourentrepreneurialgoalsin2020
#entrepreneurshipdevelopmentprogrammescotland #entrepreneurialdevelopmentprogrammeuk
#entrepreneurialdevelopmentprogrammescotland #entrepreneurshipdevelopmentprogrammeuk
PRE-START
If want to know about Entrepreneurship and The Entrepreneurial Journey in 2020 or perhaps are a crossroads, and maybe considering entrepreneurship, self-employment or starting their own business, and are looking for an entrepreneurship keynote speaker from the UK, then Fraser has excellent anecdotes, stories and examples to share with your audience for this stage of their entrepreneurial journey.
START-UP
If want to know about Entrepreneurship and The Entrepreneurial Journey in 2020 or perhaps perhaps have decided to pursue entrepreneurship, self-employment or starting their own business, and are looking for an entrepreneurship keynote speaker from the UK, then Fraser has excellent anecdotes, stories and examples to share with your audience for this stage of their entrepreneurial journey.
SURVIVAL
If want to know about Entrepreneurship and The Entrepreneurial Journey in 2020 or perhaps are looking for an entreprenership keynote speaker or business coach from the UK to help you, your team or audience in revitalise their marketing activities, generate more leads, enquiries, prospects, sales or referrals for their products, services or solutions, then Fraser has excellent case studies and examples to share with your audience for this stage of their entrepreneurial journey.
HIGH GROWTH
If want to know about Entrepreneurship and The Entrepreneurial Journey in 2020 or perhaps are looking for an entrepreneurship keynote speaker or business coach from the UK to help you, your team or audience tosystemise and automate their marketing online to sell more products, services or solutions, then Fraser has excellent case studies and examples to share with your audience for this stage of their entrepreneurial journey.
For more information, visit https://www.growyourbusiness.tv
entrepreneurship, entrepreneurship 2020, entrepreneurial goals, entrepreneurial journey, entrepreneurial journey 2020, how to achieve your entrepreneurial goals, entrepreneurship developmentprogramme scotland,entrepreneurial development programme uk, entrepreneurial development programme scotland, entrepreneurship development programme uk, Marketing plan, marketing strategy, marketing plan 2020, marketing plan template 2020, marketing strategy 2020, uk,#seyconference, sey conference, grow your business club
The Goldstein Group is a strategic package design consultancy that breathes new life into America’s most beloved brands by generating consumer reappraisal and rediscovery. Our extraordinarily diverse, inspired and talented team combines a disciplined approach to mining insights with a design sensibility for brand heritage. The result? Design that truly makes a difference to consumers, to trade, to our clients and to us.
Bob Pritchard is an outstanding businessman who has enjoyed exceptional success in the United States,
Europe and Australasia.
More Information: http://www.icmi.com.au/bob-pritchard
How to Define a Bigger Purpose Within Your CompanyKevin Xu
Kevin Xu explains how to help your company grow by establishing a bigger purpose within the corporate world. Through value and creating a corporate purpose, Kevin Xu gives great advice on how to take your business to the next level.
Paul June’s Marketing Resume: An innovative, multi-faceted marketing and product development professional with extensive experience in the domestic and international consumer products space. From product development to business development, I have a track record of creating successful product lines, spearheading effective marketplace launches and targeting new markets with decisive go-to-market strategies. I am thoroughly familiar with the utilization of latest internet-based marketing techniques based on web development, social media utilization and development of on-line brand presence. I have repeatedly demonstrated my skills in providing critical insight into future business and consumer trends as well as utilizing cutting edge technologies that capture the imagination of varied audiences. I have a reputation for holding an unwavering commitment to consistent performance at the highest level of professional excellence and I hold a BS degree in Business Administration and Marketing.
Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day?
Here are 8 pieces of advices from Marketing Operations professionals in the grind.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
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Are you looking to grow your business online, make more money, improve your productivity, or boost your brand reputation? Do you want to keep your current clients purchasing whilst attracting new ones? If you’re answer to any of these questions is YES, then you’ve come to the right place!
With over three years of experience in social media marketing and Facebook ads, I’ve interacted with dozens of clients within a variety of niches – from fashion and tech to health and wellness. I pride myself in creating excellent work which can potentially set your business up for mega-success.
Looking to create winning Facebook campaigns, or optimize your running ads? Tired of not getting SOLID results? You’re spending thousands of dollars on Facebook Ads, but no conversions.
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Rand's slideshow presentation from the June 2013 internal Mozzer AllHands event, covering the mission, vision, values, and BHAG for Moz over the years ahead.
1. Guy Peters Guy Peters 415.827.0884 gpeters32@gmail.com San Francisco, California
2. Guy Peters Building a business is similar to climbing a mountain – plan well and execute flawlessly
3. Guy Peters Growing brands with over 1,100 years of history 1919 1904 1979 1783 1957 1937 1972 1865 1922 1877 1888 1979
4. Guy Peters Making a Difference The company was not growing its new sleep business unit at an acceptable rate, so they hired me to accelerate growth. I helped grow company revenue to $165M from $131M and double my business unit revenue to $30M from $15M in one year. Patient Volume Growth at Pacific Pulmonary Services Guy joins PPS 100% growth in 24 months 200% growth in 18 months
5. Guy Peters Team Leadership I was put in charge of a high-performance, new product development team to solve a critical go/ no go decision. I led this team to resolution: Finance Graphic design Logistics Microbial Technology Operations Communications Consumer Food Center Customer Marketing Engineering External Manufacturing Packaging Purchasing R & D Research Sales Easy Omelets - a breakfast product made of microwaved Egg Beaters and cheese in a cup. Challenge: Prior to me joining the group, the brand team had launched Easy Omelets in test markets to poor performance. Uncertainty surrounded the message, pricing, flavor mix, design, manufacturing, human factors, and appropriate support dollars. Action:We took Easy omelets out of test market and conducted quantitative and qualitative research to determine viability and likely outcome of a national launch. In case of a “go” decision, the team also focused on partner negotiations, ingredients, package design, distribution, manufacturing, pricing, and marketing mix. Result: Through research, we determined that consumers were not likely to buy this product based on specific criteria. Post-trial research was favorable but pre-trial results were not acceptable. I discontinued the project and saved the company $8.5M in launch expenses. “Although it has been taken off the market for revamping, Nabisco Easy Omelets may be ushering in a new era of microwaveable foods. - New Product News
6. Guy Peters Creative Marketing With Little Money Challenge: The company was struggling financially due to a leveraged MBO prior to me arriving. We needed a new product that would generate far more revenue than past new product introductions. Action: I developed a unique new product concept and I determined that, with only $100,000 in launch support, we could sell more new product than we usually did with $2M in new product launch support. I conducted test market research to prove the concept and deployed an “allocation” launch plan to increase demand at introduction. Winner: Pro Golf’s 2002 Product of the Year Award “The Noodle might never have been seen by consumers if it weren’t for Guy Peters, who championed the idea at Maxfli. Peters, now Director of Marketing for both TaylorMade and Maxfli, never wavered in his crusade to introduce the Noodle.” -Golfweek Magazine Result: Grew revenue from $0 to $20M in the first year. Noodle is the biggest selling golf product in Dunlop’s 120 year history and garnered several industry awards while spending $100,000 (5% of normal new product launch support). It was the #1 selling two-piece golf ball worldwide by volume in 2005.
27. Guy Peters Bringing the necessities to build any business Energy (sustainable!) Hard Work
28. Guy Peters Growth: The act or process, or a manner of growing; development; gradual increase. Dictionary.com Saguaro 1 inch in the first 15 years Bamboo 24 inches in 1 day How does bamboo grow so fast? Rhizome (a strong root system) Tropical climate (water)
29. Guy Peters Growing a World-Class Business A strong root system Strategic Planning & Brand Identity Tactical Planning & Execution Guy Peters Plenty of water A little sunshine
30. Guy Peters References Edward Hughes (previous boss) CEO, Aculon “Guy is one of the most creative and energetic marketers I have met. He is not afraid to explore the path less trodden in search of new insights. This creativity when combined with an "always on” mentality make him a powerful marketer.” Jon Dupuis (supplier) Group Account Director, Cossette Communications “Guy is one of those rare individuals who can dissect a business issue from all angles and then build a strategically-sound, customer-centric, plan to achieve the set business goals. All while making you laugh.” Roger Beasley (supplier) VP, Director of Strategic Planning, Erwin-Penland Advertising “Guy was my Client at Maxfli Golf and Radar Corp. And I'll have to say, one of the best Clients I've worked with over my 20 years in the Ad business. Not only is Guy one of the smartest strategic thinkers I've been around, he also understands how to bring people together, making staff, Agency partners and other resource providers feel like one big team working toward a common goal. Also, while effective as a strategist and a leader, Guy never loses site of the details that go into making great ideas a reality, and ensures that no stone is left unturned in translating strategic vision into reality. I truly look forward to the day that we may work together again.”
31. Guy Peters References Jim Doty (previous boss) VP of Marketing, Pacific Pulmonary Services “Guy joined our organization in March, 2008, and immediately raised the level of our marketing department. He quickly grasped our business model, conducted market research, developed messaging, created sales collateral, and personally spent time in the field training our sales team. This effort helped more than double the revenue in his Business Unit during his tenure. Unfortunately, a dramatic reduction in the reimbursement revenue we receive from Medicare, our largest revenue source, has forced us to downsize and Guy’s Director of Marketing position has been eliminated.” Shannon Sullivan (direct report) Marketing Manager, Sony “Guy was great to work for – extremely creative, driven, results-oriented and high energy. He taught me a lot about how to always push for more, approach hurdles with solutions and maintain a positive attitude.” Craig Gunckel (supplier) EVP and General Manager, RockTenn Company “Guy is one of the most creative and innovative people I have ever met. He has a passion for both life and the products he represents. It is a passion that is rarely exhibited and is very refreshing.” Chris Savarese (previous boss) Founder and CEO, Radar Corporation “Guy is an excellent marketing professional! His experience working for large organizations as well as smaller technology start-ups gives him a broad range of marketing and sales skills. Guy is a natural leader. He is very creative and not afraid to take risks with his strategic and tactical approaches. It is a pleasure working with Guy.”