Christine graduated from UGA with a BBA in Marketing and is interested in digital marketing and UX design. Her portfolio showcases her marketing works including a social media campaign for Primark, market research on a local program called Farm Rx, and a marketing strategy developed for a massage therapy business. It also features app designs for a delivery service called ZoomCart that was created for a class project and various typeface designs exploring typography as images and branding.
Catherine McClary has over 10 years of experience in digital marketing, content marketing, social media marketing, and project management. She currently works as a Senior Marketing Operations Specialist at Rosetta Stone, where she manages digital operations and leads marketing campaigns. Previously, she held digital marketing roles at UnitedHealth Group, American Red Cross, and various other companies. She specializes in content strategy, social media, email marketing, analytics, and lead generation.
Ritupallav goswami -digital media consutlantPallav Goswami
Ritupallav Goswami is a digital media consultant based in Gurgaon, India. He has experience in online marketing, strategy, finance, and establishing new businesses. Goswami has worked with both large and small brands, helping them develop and optimize their digital offerings through strategies like SEO, PPC, analytics, content marketing, and social media. He currently works as a digital marketing consultant and strategist, developing plans to help companies grow their online presence and brand.
The document provides an overview of Ewa Campbell's career in marketing spanning over 15 years, including roles leading marketing functions for various B2B and B2C companies and experience implementing digital transformations. It highlights her skills and expertise in areas such as inbound marketing, content marketing, social media, analytics, and team leadership. Examples of her work include scaling a major conference to increase attendance and implementing a fully integrated marketing campaign.
This document is a resume for Catherine A. McClary that summarizes her professional experience and qualifications. She has over 10 years of experience in digital marketing, content marketing, social media marketing, and project management. Her current role is as a Digital Marketing Manager at UnitedHealth Group, where she develops marketing strategies and tactics for Optum's digital platforms and generates digital content.
This document summarizes a student project on social media marketing. It discusses digital marketing and how social media marketing uses platforms to build brands and drive traffic. The project aimed to better understand social media marketing and its impact on e-commerce. Key findings included understanding roles and impacts of social media marketing. Suggestions focused on maintaining consistency, creating targeted content, and connecting with audiences. The conclusion noted how social media has impacted how people view content in today's world.
Matthew Beckman - Strategic Marketing ResumeU.S. Bank
Detail-orientated marketing executive with proven analytical, managerial and leadership abilities in developing and executing multiple and simultaneous digital and traditional marketing strategies. A strategic team leader and motivator of positive growth with outstanding product sales, media marketing, public relations and employee/customer brand advocacy strategies. Recognized ability to consistently develop annual and long-range marketing and communications plans while exceeding budget revenue goals and customer service objectives.
Matt Beckman - Strategic Marketing ResumeU.S. Bank
Detail-orientated marketing executive with proven analytical, managerial and leadership abilities in developing and executing multiple and simultaneous digital and traditional marketing strategies. A strategic team leader and motivator of positive growth with outstanding product sales, media marketing, public relations and employee/customer brand advocacy strategies. Recognized ability to consistently develop annual and long-range marketing and communications plans while exceeding budget revenue goals and customer service objectives.
Internet - Digital Marketing
This slide is used for "Manajemen Teknologi Informasi" for Teknologi Informasi Study Program at Universitas International Batam (UIB).
@2020
Catherine McClary has over 10 years of experience in digital marketing, content marketing, social media marketing, and project management. She currently works as a Senior Marketing Operations Specialist at Rosetta Stone, where she manages digital operations and leads marketing campaigns. Previously, she held digital marketing roles at UnitedHealth Group, American Red Cross, and various other companies. She specializes in content strategy, social media, email marketing, analytics, and lead generation.
Ritupallav goswami -digital media consutlantPallav Goswami
Ritupallav Goswami is a digital media consultant based in Gurgaon, India. He has experience in online marketing, strategy, finance, and establishing new businesses. Goswami has worked with both large and small brands, helping them develop and optimize their digital offerings through strategies like SEO, PPC, analytics, content marketing, and social media. He currently works as a digital marketing consultant and strategist, developing plans to help companies grow their online presence and brand.
The document provides an overview of Ewa Campbell's career in marketing spanning over 15 years, including roles leading marketing functions for various B2B and B2C companies and experience implementing digital transformations. It highlights her skills and expertise in areas such as inbound marketing, content marketing, social media, analytics, and team leadership. Examples of her work include scaling a major conference to increase attendance and implementing a fully integrated marketing campaign.
This document is a resume for Catherine A. McClary that summarizes her professional experience and qualifications. She has over 10 years of experience in digital marketing, content marketing, social media marketing, and project management. Her current role is as a Digital Marketing Manager at UnitedHealth Group, where she develops marketing strategies and tactics for Optum's digital platforms and generates digital content.
This document summarizes a student project on social media marketing. It discusses digital marketing and how social media marketing uses platforms to build brands and drive traffic. The project aimed to better understand social media marketing and its impact on e-commerce. Key findings included understanding roles and impacts of social media marketing. Suggestions focused on maintaining consistency, creating targeted content, and connecting with audiences. The conclusion noted how social media has impacted how people view content in today's world.
Matthew Beckman - Strategic Marketing ResumeU.S. Bank
Detail-orientated marketing executive with proven analytical, managerial and leadership abilities in developing and executing multiple and simultaneous digital and traditional marketing strategies. A strategic team leader and motivator of positive growth with outstanding product sales, media marketing, public relations and employee/customer brand advocacy strategies. Recognized ability to consistently develop annual and long-range marketing and communications plans while exceeding budget revenue goals and customer service objectives.
Matt Beckman - Strategic Marketing ResumeU.S. Bank
Detail-orientated marketing executive with proven analytical, managerial and leadership abilities in developing and executing multiple and simultaneous digital and traditional marketing strategies. A strategic team leader and motivator of positive growth with outstanding product sales, media marketing, public relations and employee/customer brand advocacy strategies. Recognized ability to consistently develop annual and long-range marketing and communications plans while exceeding budget revenue goals and customer service objectives.
Internet - Digital Marketing
This slide is used for "Manajemen Teknologi Informasi" for Teknologi Informasi Study Program at Universitas International Batam (UIB).
@2020
Gabriela Reyes is an experienced marketing management professional with over 7 years of experience in marketing, advertising, and public relations. She has expertise in content development, brand management, digital and social media marketing, and analyzing market trends. Reyes' skills include marketing strategy, social media, market research, and analytics. She currently works as a Marketing Manager at Grupo Istmo, where she leads marketing initiatives, product launches, and ensures brand consistency.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Michael Price is an experienced digital media marketer with 15 years of experience leading social media strategies and teams. He has a proven track record of success, having increased ROI and key metrics for many brands. Some of his accomplishments include developing a strategy that increased ROAS for Rent-A-Center by 10.7x and leading initiatives that doubled social engagement. He receives strong recommendations that highlight his strategic skills, results-focused work, and ability to inspire and mentor teams.
This document provides details of the candidate's marketing experience and accomplishments:
- At Cisco, they developed a lead nurturing program using online content that generated $42.2 million in estimated pipeline in a single quarter.
- For NetApp, they oversaw the overall partner and advocate social media strategy, including social strategy and execution for events that earned over 1 million social impressions and thousands of blog post views per event.
- They developed marketing and content for a cloud-based recovery product for AWS that won a 2016 award for Best New Product/Service of the Year.
- While at Cisco, their programs averaged $10 million in estimated pipeline per quarter with partners, exceeding the ROI target.
Grace Group is a boutique branding and business development agency that takes a 360 degree approach to strategy, branding, relationship building, and content creation. It offers services such as brand positioning, content strategy, digital strategy, and experiential marketing. Founder Nancy Berger is an experienced fashion industry executive who has successfully launched other companies and is a results-oriented strategist.
Digital marketing utilizes digital channels like social media, search engine optimization, email and mobile marketing to promote products and services. It allows businesses to reach target audiences, build relationships and boost sales. Digital marketing uses tools like analytics, social media, content marketing, search engine optimization, search engine marketing, email marketing, mobile marketing and more to create an effective online presence. It is important for digital marketers to understand different digital marketing techniques, develop strategic digital marketing plans, and measure the effectiveness of campaigns using key performance indicators.
This job posting is for a Senior Manager of Marketing position located in Benicia, CA. The position reports to the SVP of Marketing and is responsible for leading marketing efforts to drive traffic to Cycle Gear stores and online retail, developing Cycle Gear's racing and safety programs, and executing an integrated marketing strategy. Duties include developing marketing strategies, managing budgets, collaborating with other departments, and leading a marketing team. The ideal candidate has 8+ years of marketing experience in retail, a track record of executing content programs and measuring ROI, and experience with brand management.
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
The document provides an overview of the Postgraduate Diploma in Digital Marketing offered by the Digital Marketing Institute, including details on the five course streams covering areas like search marketing, social media marketing, mobile marketing, and digital strategy and planning. The course is designed and taught by industry experts to provide students with the latest skills and knowledge needed to succeed in digital marketing careers. Students will complete two assignments to demonstrate their learning and ability to develop comprehensive digital marketing strategies.
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
Chip Graham Portfolio of Work Experience Chip Graham
This document summarizes the marketing experience of an individual with over 20 years in various marketing roles including management, marketing strategy, digital marketing, sales, and business development. They have expertise in developing marketing plans, communication plans, and evaluating marketing initiatives for multiple business types and industries.
THE FUNDAMENTALS OF DIGITAL MARKETING saanu digital [Autosaved].pdfSaanuDigital
Digital marketing has become an integral part of every business’s success strategy in the modern era. As the world continues to evolve and technology advances, the need for effective digital marketing services has grown exponentially. In Bhiwani, a city known for its thriving business environment, one company stands out from the rest – Saanu digital. With its exceptional expertise and a proven track record, Saanu digital has emerged as the best digital marketing company in Bhiwani, helping businesses achieve remarkable growth and online visibility. In this article, we will explore the reasons why Saanu digital is the go-to choice for businesses in Bhiwani seeking digital marketing solutions.
Bilal Saleem Khan is a digital marketing consultant with over 10 years of experience leading marketing divisions and developing strategies. He has worked for several major companies in Pakistan and has received performance awards. He holds an MBA in marketing and has expertise in areas such as digital marketing, business development, and project management.
Digital marketing - The Modern Marketing Strategy.Websintech
Digital marketing - The Modern Marketing Strategy, In order to remain relevant in the marketplace crammed with competitors, an online presence is a must. But hosting a website is not the end; it is merely a very small beginning. To remain in the competition, the businesses need to be visible on the internet platforms such as search engines and social media. Having a website optimized for the search engines and conspicuous on social media may look like a mammoth task to you.
Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a specific audience and drive profitable customer action. Techniques used in Digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing and email marketing.
Optimizing Creative Campaign Management For Maximum Impact - Slideshare.docxYoroflow
Campaign management indicates the planning, execution, tracking, and analysis of marketing initiatives or campaigns aimed at achieving specific business goals.
Michelle Genzlinger is a demand generation and marketing expert with over 15 years of experience helping companies increase sales, build brand recognition, and generate qualified leads through innovative multi-channel marketing programs. She has worked with a variety of clients across different industries, creating social media strategies, content marketing, email campaigns, and other demand generation tactics that increased engagement and sales. As a consultant, she manages all aspects of client projects and has consistently delivered proven results through data-driven lead generation solutions.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
Gabriela Reyes is an experienced marketing management professional with over 7 years of experience in marketing, advertising, and public relations. She has expertise in content development, brand management, digital and social media marketing, and analyzing market trends. Reyes' skills include marketing strategy, social media, market research, and analytics. She currently works as a Marketing Manager at Grupo Istmo, where she leads marketing initiatives, product launches, and ensures brand consistency.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Michael Price is an experienced digital media marketer with 15 years of experience leading social media strategies and teams. He has a proven track record of success, having increased ROI and key metrics for many brands. Some of his accomplishments include developing a strategy that increased ROAS for Rent-A-Center by 10.7x and leading initiatives that doubled social engagement. He receives strong recommendations that highlight his strategic skills, results-focused work, and ability to inspire and mentor teams.
This document provides details of the candidate's marketing experience and accomplishments:
- At Cisco, they developed a lead nurturing program using online content that generated $42.2 million in estimated pipeline in a single quarter.
- For NetApp, they oversaw the overall partner and advocate social media strategy, including social strategy and execution for events that earned over 1 million social impressions and thousands of blog post views per event.
- They developed marketing and content for a cloud-based recovery product for AWS that won a 2016 award for Best New Product/Service of the Year.
- While at Cisco, their programs averaged $10 million in estimated pipeline per quarter with partners, exceeding the ROI target.
Grace Group is a boutique branding and business development agency that takes a 360 degree approach to strategy, branding, relationship building, and content creation. It offers services such as brand positioning, content strategy, digital strategy, and experiential marketing. Founder Nancy Berger is an experienced fashion industry executive who has successfully launched other companies and is a results-oriented strategist.
Digital marketing utilizes digital channels like social media, search engine optimization, email and mobile marketing to promote products and services. It allows businesses to reach target audiences, build relationships and boost sales. Digital marketing uses tools like analytics, social media, content marketing, search engine optimization, search engine marketing, email marketing, mobile marketing and more to create an effective online presence. It is important for digital marketers to understand different digital marketing techniques, develop strategic digital marketing plans, and measure the effectiveness of campaigns using key performance indicators.
This job posting is for a Senior Manager of Marketing position located in Benicia, CA. The position reports to the SVP of Marketing and is responsible for leading marketing efforts to drive traffic to Cycle Gear stores and online retail, developing Cycle Gear's racing and safety programs, and executing an integrated marketing strategy. Duties include developing marketing strategies, managing budgets, collaborating with other departments, and leading a marketing team. The ideal candidate has 8+ years of marketing experience in retail, a track record of executing content programs and measuring ROI, and experience with brand management.
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
The document provides an overview of the Postgraduate Diploma in Digital Marketing offered by the Digital Marketing Institute, including details on the five course streams covering areas like search marketing, social media marketing, mobile marketing, and digital strategy and planning. The course is designed and taught by industry experts to provide students with the latest skills and knowledge needed to succeed in digital marketing careers. Students will complete two assignments to demonstrate their learning and ability to develop comprehensive digital marketing strategies.
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
Chip Graham Portfolio of Work Experience Chip Graham
This document summarizes the marketing experience of an individual with over 20 years in various marketing roles including management, marketing strategy, digital marketing, sales, and business development. They have expertise in developing marketing plans, communication plans, and evaluating marketing initiatives for multiple business types and industries.
THE FUNDAMENTALS OF DIGITAL MARKETING saanu digital [Autosaved].pdfSaanuDigital
Digital marketing has become an integral part of every business’s success strategy in the modern era. As the world continues to evolve and technology advances, the need for effective digital marketing services has grown exponentially. In Bhiwani, a city known for its thriving business environment, one company stands out from the rest – Saanu digital. With its exceptional expertise and a proven track record, Saanu digital has emerged as the best digital marketing company in Bhiwani, helping businesses achieve remarkable growth and online visibility. In this article, we will explore the reasons why Saanu digital is the go-to choice for businesses in Bhiwani seeking digital marketing solutions.
Bilal Saleem Khan is a digital marketing consultant with over 10 years of experience leading marketing divisions and developing strategies. He has worked for several major companies in Pakistan and has received performance awards. He holds an MBA in marketing and has expertise in areas such as digital marketing, business development, and project management.
Digital marketing - The Modern Marketing Strategy.Websintech
Digital marketing - The Modern Marketing Strategy, In order to remain relevant in the marketplace crammed with competitors, an online presence is a must. But hosting a website is not the end; it is merely a very small beginning. To remain in the competition, the businesses need to be visible on the internet platforms such as search engines and social media. Having a website optimized for the search engines and conspicuous on social media may look like a mammoth task to you.
Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a specific audience and drive profitable customer action. Techniques used in Digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing and email marketing.
Optimizing Creative Campaign Management For Maximum Impact - Slideshare.docxYoroflow
Campaign management indicates the planning, execution, tracking, and analysis of marketing initiatives or campaigns aimed at achieving specific business goals.
Michelle Genzlinger is a demand generation and marketing expert with over 15 years of experience helping companies increase sales, build brand recognition, and generate qualified leads through innovative multi-channel marketing programs. She has worked with a variety of clients across different industries, creating social media strategies, content marketing, email campaigns, and other demand generation tactics that increased engagement and sales. As a consultant, she manages all aspects of client projects and has consistently delivered proven results through data-driven lead generation solutions.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
2. Hi there! My name is Christine, and I graduated Class of ‘23 from the University of
Georgia with a BBA in Marketing. My main area of focus is digital marketing, but
I am interested in exploring careers in UX Design. I love coming up with new ideas,
creating artistic works, and bringing them to life.
Scroll down to see my works and experiences in my Marketing career and take a
peek in my life as an aspiring designer.
ABOUT ME
2000
born in Atlanta > Lawrenceville
2005
began swimming
2019
graduated from high
school
2012
learned how to
play piano
2023
University of Georgia
3. Christine Nguyen
ctn47344@uga.edu || 678.790.3331 || linkedin.com/in/christine-nguyen-54a604211
EDUCATION
University of Georgia, Athens, GA January 2021-July 2023
Bachelor of Business Administration Major: Marketing
Overall GPA: 3.58/4.0
RELEVANT COURSEWORK
Management Information Systems, Principles of Advertising, Principles of Marketing, Interpersonal Communication, Marketing
Research, Principles of Management, Typography, Predictive Modeling and Optimization, Social Media Strategy, Digital Marketing
Analytics, Consumer Buyer Behavior, International Marketing, Marketing Strategy
RELEVANT EXPERIENCE
Social Media Assistant Intern, MarketPros Responsive Solutions, Atlanta, GA September 2022
• Implemented creative marketing promotional and seasonal ideas for our cleaning clients from in and out of state
• Analyzed content and business research needed to increase engagement and expand business across specific demographics
• Responsible for writing blogs, captions, hashtags, and SEO using Anyword and Monday
Retail Sales Associate, University of Georgia Bookstore, Athens, GA August 2022 – January 2023
• Carry, shelve and straighten merchandise, stock shelves, price merchandise and assist in setting up displays and signs.
• Pick, process, and pack orders for shipping
• Provide customer service/sales functions for special events (including but not limited to graduation and athletic events)
• Support a store environment where all associates and customers are welcome
Project Management Intern, Collabarét Creative, St. Simon’s Island, GA. June 2022 – July 2022
• Developed and implemented social media posts and campaigns for Collabarét Creative on Instagram, Facebook
• Executed the social media calendar by working closely with pre-production, production, and post-production of digital
content with the CEO
• Established and promoted artists on social media and brought them to life through new, innovative, quirky, out of the box
ways
• Created and maintained KPIs to provide a data driven point of view and measured success and performance of social media
campaigns
Intern for a Day, Techtronic Industries, Smyrna, GA December 2021
• Conducted informational interviews with territory managers and sales representative
• Gained experience in product promotion, in-aisle selling, field training, consultative selling, store call process
• Implemented the steps of a store tour (product, placement, price, promotion, display)
Fall Festival Volunteer, Holy Vietnamese Martyrs Catholic Church, Norcross, GA September 2018 – Present
• Surpassed sales revenue goal of more than $225,000 for the committee
• Handled large amounts of cash and checks received from clients by inputting data
• Reduced the time needed to fold and scan tickets by devising new ideas to work efficiently and effectively
CERTIFICATION
User Experience for Web Design November 2022
LinkedIn Learning
SKILLS
• Technical: Proficient in Microsoft Office Suite (Word, PowerPoint, Excel), Adobe Sparks, Adobe InDesign, Canva, Internet
Saavy, Anyword, Monday, Google Analytics, Google Docs, Social Platforms
• Soft Skills: Passionate, Organization, Time Management, Problem Solving, Creativity, Photographic Storytelling,
Interpersonal Communication, Team-oriented, Punctual
5. MARKETING WORKS
Social Media Marketing Campaign
Marketing Research: Farm Rx
Marketing Strategy: Stay Active Massage
6. Social Media Marketing Campaign
Overview
For this campaign, the goal was to create a digital marketing strategy and campaign to promote a specific
aspect of a brand and achieve a company’s business goals. The campaign includes:
Opportunity Statement
Goal & Objective
Personas & Mood Boards
Brand’s Big Creative Idea
Communication Objective
Multichannel Tactics
Editorial Calendar
Sample Posts
Monitoring & Optimization
Budget & ROAS
The brand I selected was Primark, a retail store that aims to provide consumers the latest fashion trends and
simple lifestyle wear. To make sure they earn the title as the top brand to go to for staple, affordable clothing, the
objective of this campaign is just that- to sell everyday clothing with a target audience of young suburban American
consumers in mind.
The campaign lasts for 6 months and a Marketing Budget of:
• $150,000 is given for paid media including advertising, and influencers
• an additional $90,000 for the development of advertising creative and content for the campaign, as
well as for your agency to manage the program
7. Social Media Marketing Campaign
KEY TAKEAWAYS:
• Prepared a comprehensive Digitial Marketing Campaign on Canva
• Clearly presented digital marketing strategies and tactics aimed to achieve specific business goals and includes a
detailed, marketing schedule and budget.
• Understood marketing using social media, current and emerging trends in the digital marketing space, and how it
all fits together within a strategic marketing framework
• Skills: Marketing Research, Social Media Strategy
View the full campaign here:
Digital Marketing Campaign
8. Marketing Research
Farm Rx Overview
Team:
Alex Fisher, Kristen Turner, Rebekah Paulson, Taylor Morris
(My responsibilities included formulating a research design, preparing & analyzing data, and preparing & presenting the report.)
In May of 2022, my team and I presented a marketing research study involving all aspects of the marketing project.
We chose to study FARM Rx, a program organized under the Athens Farmers Market which provides dollar
credits to low-income citizens who have diet-related health conditions such as diabetes, hypertension, heart
conditions, etc. Throughout the course, we collaborated to work on:
Defining the Problem
Developing an approach to the Problem
Formulating a Research Design
Doing Field Work/Collecting Data
Preparing & Analyzing Data
Preparing & Presenting the Report
9. Marketing Research
Farm Rx
View the full project report and research here:
Farm Rx Research
Research Report
KEY TAKEAWAYS:
• Understood the relevance of secondary data in marketing; the advantages and disadvantages of major primary
data collection methodologies (survey, focus group, observation, experimentation); the importance and application
of appropriate statistical methods in marketing research
• Assessed, evaluated and communicated research findings.
• Software Skills: Microsoft Office, SPSS, Qualtrics *Image-click to direct to website.*
10. Marketing Strategy
Stay Active Massage
Team:
Jack Mason, Edward Oberlton, De Juan Martin, Kamielle Morgan
(My responsibilities included designing the brand roadmap, technology & innovation, brand tactics, and presenting the campaign.)
In July of 2023, my team and I partnered with a company with solid base attributes but needing a core Brand
Architecture, Stay Active Massage. We worked closely with S.A.M’s brand CEO, Britt Lowie, to develop Steps To
Success strategic needs and define what makes the brand distinct, meaningful, and motivating. Stay Active
Massage is a massage therapy clinic that offers strategic pain relief with targeted muscle therapy sessions.
Throughout the course, we collaborated to work on:
Conducting Relevant Market Research
Strategic Targeting & Segmentation
Applying Forward-Thinking/Tech Innovation
Developing Core Tactics in Re-branding
Refreshing Brand Personality/Persona/Tone
Executing the Marketing Roadmap
11. Marketing Strategy
Campaign
View the full marketing strategy campaign here:
Stay Active Massage
KEY TAKEAWAYS:
• Gained knowledge and skillsets in contemporary marketing concepts and topics in high demand today
• Worked with real-world brand partner to build out Steps-To-Success and build out a Brand Articheticture marketing
framework
• Learned how to customize marketing strategies to pertinent target groups successfully; recognized and incorporated
lifestyle variances in marketing executions; applied rich data analysis to make campaigns more effective and efficient
• Soft Skills: Research, Collaboration, Presenting, Time Management
*Image-click to direct to website.*
13. ZOOMCART
Team:
Tracy Chen, Michelle Bak, Mansi Patel
(My responsibilities included developing the Business Model Canvas, developing the
app, BPMN, and wireframe models.)
ZoomCart
Overview
In Spring of 2021, amidst of a pandemic, my team and I thought of an app-
based start-up business called ZoomCart.
ZoomCart is an app-based start-up delivery service business that aims
to deliver goods, supply special coupons/promotions, and provide special
accommodations for people who cannot physically purchase goods.
We believed people would feel safe using it during the pandemic and built a
business model canvas for the new app. We created a wireframe and diagramed
one process in the business using BPMN. To understand how our app aims to
function, we included:
Business Model Canvas
Project Management Breakdown
Business Process Model
Application Wireframe Models
Database Management Model
15. Customer Relationships & Key Activities
Our platform builds customer relations through the app- whether subcribed or not- by allowing users to have a smooth
app experience to buy goods they need from various local stores. Delivery drivers collect the order times and deliver them
to the user’s location and may even help carry them inside for an additional fee.
Business Model Canvas
Explanation
Target Market
The target market is elderly people who are unable to go shopping for basic necessities due to the pandemic or due to
restricted abilities; for any persons in need of assistance with getting basic essentials in a timely manner.
Value Proposition
ZoomCart values fast-same day delivery; a wide range of locally owned and big corporation stores for users to shop; and
special coupons/promotions.
Revenue Streams
The app’s main source of revenue are from users that subscribe to a ZoomCart membership for cheaper delivery fees and
additional coupons from certain stores. Basic delivery fees that come with non-membership users are for paying the delivery
drivers, but a small percentage of the fee goes towards the app. Extra service fees are solely for the delivery person.
Cost Structure
The biggest expense for ZoomCart will be for designing and creating the app that’ll be compatible with Android and iOS,
which is the initial cost. After that, there will be wage expense for customer service, weekly software management fees, ad-
vertising expenses (online ads, tv commercials, etc.), and fees for partnered stores in contract.
Key Agreements & Resources
ZoomCart will need to partnered with stores, hire delivery drivers, hire developers and maintenance crew, and hire
customer service representatives.
17. Project Management
Work Breakdown Structure Diagram Explanation
1.1 User Research
The first step to creating the ZoomCart App is to do research on our user’s
needs. Through this process, we will conduct surveys through mass emails
to people who shop online, as well as personally asking a diverse range
of people through social media. These surveys will ask people questions
regarding their needs for a grocery/convenience store delivery app. Once
survey data have been analyzed, the team can determine ZoomCart’s
target user. We will then collect data analysis reports on target users to
find out how to advertise and design the app in order to best reach the
target user. The team will compile the responses and research and provide a
summary of goals and actions that need to be taken to complete the app.
18. 1.2 Technical Development
After researching our user’s needs and compiling responses and analytics, the second step to the app development focuses
on its technical development. It is part of our value proposition to bring local grocery stores closer to our users, and in or-
der to do so, we make access to our platforms easy for them by designing a friendly user interface. A code is programmed
to guarantee users will be able to swipe in and out of the app. Especially for those who aren’t tech savvy, users will be able
to use the app without exhausting themselves with the technical details that support it and can have a smooth experience
in having their groceries purchased and delivered straight to them. Since we also understand not all users have the same
phone carrier or software, it is to our satisfaction to make sure the app is versatile so that it is compatible with any phone
software such as iOS and Android. Our goal, for our users here, is to design a user interface that they can effortlessly cu-
rate as well as have the app running in a wide range of software to match the user’s tastes and preferences.
(Explanation continued)
19. 1.3 Testing & Implementation
The third step to creating the ZoomCart App is to have the app tested
to make sure that it is convenient and easy to use without any major
problems. First, we are going to test for any bugs that may prevent our
app from functioning properly, or hard to use. Fixing these bugs will
ensure that our app is running smoothly. Then, we would test server
connections, which allows us to test if the networks connect. This makes
sure that the stores will receive the information needed to fulfill the orders
made from the app. And finally, we will release a beta version to control
groups. This allows us to see if the app works properly and learn how we
could improve the app so that it is user-friendly.
(Explanation continued)
22. Database Management
Data Model Explanation
Inventory
The data for goods purchased by customers is organized by which store the good is purchased from, the availability, type
of good, and price. This organization allows customers to easily filter out which product to buy and from which store. When
an order is placed, an order ID is assigned to each good that is purchased and the goods’ associated store ID.
Delivery Service
When the inventory is checked and the order gets to the delivery service, it is assigned an order number, which we call the
order ID. This helps identify each specific order. The next thing that is needed is the time the order is made so that the de-
livery service can assure that the customer gets their delivery in a timely fashion. The status of the delivery is important be-
cause it allows the customers to track when they are going to get their order so that they can plan ahead. The order name
and address can help delivery drivers identify who and where the order is going to. The employee information includes the
driver’s specific employee ID that can help identify drivers if a delivery is not processed correctly. The name and phone
number are linked so that the driver may communicate with the customer to give and receive information about the order.
Customer
Customers will receive orders by both order id and customer id. Order id is based on physical goods purchased. Custom-
er id is based on the payment information of the consumer. Once order is placed into the delivery service it will then hold
a status. Customers will receive goods and receive an invoice for the purchases. Customer id is determined by name, phone
number, address, email, and subscription. Customers will then have both physical order information and invoice at end of
purchase.
23. App Overview
Application Wireframe Models
Homepage
View the categories and list of
stores to shop as well as most
recently visited stores with
other sales and promotions
displayed at the bottom;
navigation bar is at the bottom
for user convenience
Shopping
Select store to shop at with the most popular local
stores or recently shopped stores displayed for
convience and filter items according to preference;
the cart icon is part of the navigation bar at the
bottom for user convenience
Checkout
Review and finalize order by
adding coupons or reward
points and selecting choice
of payment with ZoomCart’s
friendly user interface;
navigation bar is at the bottom
for user to go back to shopping
24. ZOOMCART
KEY TAKEAWAYS:
• Learned the basics of leading information technology-enabled change in
a business context.
• Understood contemporary concepts in digital innovation such as mobile
app development, cloud computing, and service oriented architectures
• Software Skills: Microsoft Office, Canva, draw.io
25. ZOOMCART
ZoomCart is a start-up app we created in our
Management Information Systems class in the Spring of 2021,
a year after the pandemic. The process of creating it was really
fun since we were all thinking about the kinds of services that
could’ve helped our families if they existed during the pandemic.
Of course, there were lots of regulations to consider, but that is
how we came up with ZoomCart.
With inspiration from UberEats and DoorDash, we wanted
our app to cater specifically to elderly people and persons in
need of assistance who are unable to go shopping for basic
necessities due to the pandemic or due to restricted abilities in
a timely manner. The purpose of the project was focused mainly
on the development of the app as a whole, but in the future,
we’d like to focus more on user research and narrowing down our
target consumers in detail.
ZoomCart
Reflection
27. Type as Image:
Business Cards & Personal Branding
Used only text & typographic elements to design
(10) different personal business cards.
Future PT
Sans Serif
Adobe Garamond Pro
Serif
Explored the following:
• using font/weight change to create visual
hierarchy
• creating typographic difference with various
kinds of spacing
• composition/design
• flexibility of using a comprehensive type family
• the micro/macro nature of typographic
elements: type as both information & type as a
design element, or as ‘imagery’.
Flexibility of using a
comprehensive type family
28. Used font/weight change to
create visual hierarchy
Created typographic difference with
various kinds of spacing
29. The micro/macro nature of typographic elements:
type as both information & type as a design
element, or as ‘imagery’
Composition/design
30. Visual/Verbal Designs
Visually defined given/chosen word(s) with typography.
by making the least alterations possible.
Considerd not only the effect of typographic variables (spacing, weight,
case, etc.) but how the placement of the word in a square space
(composition) furthers an idea.
Definition of addition: the action or process of adding something to something else
33. Setting Blocks of Text:
Typographic Alignment, Line Spacing, & Composition
Interpreted the meaning of a block of text by adjusting the alignment,
leading, and column width.
Explored the possibilities of typographic alignment (flush right, flush left, justi-
fied & centered) as the basic architecture of typography while also becoming
familiar with spacing type vertically (aka, leading, or the space between lines).
flush right
flush left
centered
leading (31pt)
34. Used the provided text—an excerpt of an essay in the
Form of the Book: Essays on the Morality of Good Design
by Jan Tschichold (1902–1974), (pronounced Yahn), a
German graphic designer, calligrapher, typographer and
book designer—to create studies that explore:
• leading
• the (4) possible types of typographic alignment
• composition
Aimed to show a range of compositional exploration from
conservative to experimental while still maintaining a minimum
of readability.
case change
letter spacing (75)
letter spacing (0) leading (22pt)
36. Type & Image:
Band Album Cover
Explored combining textual elements with imagery.
Used randomly generated imagery and information to design given band’s
album cover(s) and used a variety of listed design and compositional
tactics to help generate design variations using the same content.
Created 8–10 different album design variations with
the same image & text content, generating diff.
designs based on the following compositional and
layout tactics:
• Text/type dominant (image recessive)
• Image dominant (type recessive)
• Layering (or illusion of 3-d space)
• Image cropping (aka, image detail scaled up)
• Use of generous white space (or ’clear‘ space, as it doesn’t
have to be white per se)
• Angled/off the primary x/y axis
• Rule of Thirds
• Harmony or interplay of text & image
• Image detail repetition or use of an image detail
(Many solutions fall into multiple categories above, such as
a design that uses lots of white space that feels slightly off
the x/y axis and is also text dominant.)
harmony